- Produce valuable content: Cannot stress how important this is. People will only bother to scroll through your Instagram/Facebook/LinkedIn feed if you post something that catches their eye. Social media is one the most vital forms of marketing right now. Use your social media platforms wisely by making the best use of it- post about your products and services. Use your platform to talk about how you can cater to your customer’s needs. Nobody looks for a product or a service. They look for a solution to their problem. Emphasise how you can provide value to them because customers need to know what’s in it for them.
- Post Consistently: Wouldn’t it upset you if you went into one of your favourite pages or blogs and they haven’t posted anything new yet? That is how some customers may feel about you. Posting consistently helps loyal customers continue to stay loyal and share your content on their own social media platforms.
- Drive traffic: Use social media to drive traffic to your website. You can make use of Facebook advertising to drive more traffic to your store. Now, let’s be real. Just because you have 500 followers or likes does not guarantee that those customers will buy something from you. Hence, the key is to market yourselves in a way that makes them want to buy and that can be done by targeting the right group of people.
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