Organizing online events may be new to you, but there’s no need to find the prospect of doing so intimidating!

So what is an online event? Simply put, an online event is any event that is hosted online. Using online platforms, more and more events are now being hosted remotely rather than in a central physical location. They can be anything from workshops to courses to virtual meetups to conferences and more.

If you’re uncertain how to approach setting organizing one, just give these few tips a read!

1. Be Original

First things first, decide what you want your virtual event to be about. If you’re trying to attract a large audience, make sure to choose an original topic. Why should people attend your event or listen to you when you are in saturated marking, doing and talking about the same things as everyone else? That’s not to say that you can’t succeed in a popular area though; just find a niche. Last, sure to also tailor your virtual event to your own brand and strengths.

2. Make a Plan

Once you know what you want your event to be about, it’s time to start making a plan. Set a date and a time for it first. Be sure to consider what will work best for the most people; avoid major holidays or other days people may be busy, and think about how times may work for people in different time zones. As for the length of the event, you want your event to be long enough for substantial interaction, but not long enough that people’s interest will wane. The ideal length will vary from event to event.

Next, decide what format you want for your online event. Do you want it to be all live, or do you want to include pre-recorded elements? If you are planning on more of a presenter-centric event like a course or conference, think about if you want a single presenter or multiple? Will it be an interview, and ask me anything, a product demo?

Last, you’ll need to choose a platform on which to host your event from. These days, there are many options. Perhaps the most well-known or popular right now is Zoom. The software can work for both group meetings where everyone participates in conversation as well as talks where one presenter is the main focus and others simply join in to listen or submit questions. GoBuddy is another fantastic option. The webstore and booking site allows users to list their events on an online marketplace and provides video conferencing tools that don’t require any additional app downloads.

3. Promote the Event

Promoting your event can be done simply enough by posting about it on social media. Be sure to include links in your posts to a site where people can register for your event. If you already have an email list, include information about your event in newsletters you send out.

4. Do Prep Work

Make sure you put in adequate preparation for your event! For example, even great speakers may not be used to doing online events. Without the energy of an in-person crowd, they may find it harder to keep up the same banter. For this reason, practice is a must! You should also do a dry run before the actual day-of as it provides a chance to test all the software and troubleshoot any issues. Even if things all work during your dry run, it’s still a good idea to have a plan for what to do if anything does go wrong during your event so you won’t be scrambling in the case that it does.

5. Engage your Audience

When an event only has a one-directional flow and it’s just a presenter speaking at an audience, it’s easy for the audience to lose focus. Keep your attendees connected by involving them with polls, quizzes, questions, and games! Another simple way to ensure you start off well is to simply begin on time. If you’re late, you’ll already be losing people’s interest from the start.

6. Make it Inclusive

If you want to reach a larger audience, consider being more mobile-friendly so more people will have access. Ensure any software features you plan to use in your event work on mobile versions as well and try to think about any other considerations you may have to make for phone usage. For example, if you are showing any presentations, use a large font size so the text will still be readable on smaller phone screens.

7. Follow up with a Survey

Getting in touch with your attendees after the event and asking for feedback is the easiest way to improve in the future. Doing so allows you to hear first-hand what worked well and what didn’t. If you use a software like GoBuddy to run your event, built-in communication features can make reaching out to your attendees can be really simple!

---

【7個步驟輕鬆做到滿分網上活動！】

當大家都在做網上活動，我們可以如何突圍而出？

1.不要害怕獨樹一格

首先，肯定你的目標顧客和受眾是誰。當您處於一個有這麼多競爭者的巿場中，與其他人談論相同的事情時，為什麼人們應該參加你的活動或聽你的？根據自己的品牌和優勢量身定制網上活動吧！其實網上活動要成功，必先與你的觀眾建立良好，可信任的關係。這個我們會在之後探討喔！

2.制定計劃

知道要舉辦的活動之後，就可以開始製定計劃了。首先設置日期和時間。確保考慮對大多數受眾可以參加的時間點，這個可以參考IG或FB的後台分析。

至於活動的持續時間，如果希望活動足夠長，可以進行更多互動，但又不要長到讓人們的興趣減弱。理想的長度因事件而異。（例如聊天室和賣場網購也有不同互動形式）

接下來，確定活動使用的格式。你會希望它全部直播，還是包含預先錄製的影片？如果計劃進行更多以觀眾為中心的活動，例如課程或會議，請考慮是否要更多演講者？

最後，您需要選擇一個平台來承載您的活動。也許現在最著名的是Zoom，可以用於小組會議，也可以用於網上演講，但就不能同時售賣產品和展示你的商店。

要做到以上的話，可以考慮用GoBuddy～可以一次進行網上營商，線上會面，和活動管理，而且不需要下載應用程式喔！

3.推廣活動

只需在社交媒體上發布有關活動的信息即可輕鬆完成。確保在您的帖子中包含指向人們可以註冊您的活動的網站的鏈接。如果您已經有電子郵件列表，請在發送的新聞通訊中包含有關事件的信息。

4. 做好萬全準備吧！

即使是網上活動也不可掉以輕心，要採排！採排！採排！重要的事說三次。尤其當我們要跟同事合作時，更要清楚每個人的工作崗位。

5. 與觀眾互動

不能只有你說，也要適時讓大家感到他們是可以被看見的。這樣不但會增加觀眾對你的好感，更能讓他們參與在你的活動中，往後更積極參加！

6. 顧及各種需要

這個不用多說吧。網上活動的參與者有各式各樣，記得可以的話做好參加者調查，看有沒有其他國家的參與者，接納不同文化和語言。

7. 活動還未結束！

記得活動後適當調查一下大家對活動的回饙，對你日後的活動有莫大的幫助！

---