With many businesses providing an online shopping platform for their customers, staying visible in the e-commerce era can become challenging for a lot of companies. Customers are overwhelmed with millions of options and often check out various online stores to receive the best deals.
1) Spend Money to Make Money
Very cliche but very true. When businesses are at their initial stage, they get so engrossed with the idea of success and making profit that they forget that they will continuously need to invest a lot at first to be able to yield rewards in the long term. If you have an online store, know that it’s important to spend on advertising.
2) Become Socially Active
If you are an E-Commerce business, you NEED to be active on all social media platforms- Instagram, Facebook, Twitter and LinkedIn. Having social media presence really does help with raising awareness about your brands, connecting with potential customers and it is also a great way to answer your customer’s queries! The best thing about using social media to promote yourself is that it is FREE, unless you use different tools like FB/IG ads or sponsoring yourself through them.
3) Showcase your USP (Unique Selling Point) at every chance you get
As an Entrepreneur, it is crucial you know what your USP is and that you’re able to ensure that other people know about it too. Your USP is what makes customers choose you over your competitors. It is something which reflects your brand and sends out a message about why you started this business in the first place. Your USP should focus on your target customers because if it doesn’t, your USP will have no meaning. What is the point of having a unique selling point if it isn’t directed to anyone, right?
如何在電商中突圍而出
隨著許多企業提供在線購物平台，對於許多公司來說，保持可見性會是一大挑戰。客戶的選擇不計其數，電商的突圍方法是？
1）長線VS短期投資
雖然這好像是大家都知道的，但很多小企業會想要為短期回報而大量投放資金在單一方面，忽略了長遠效益。如果你是在電商方面的生意，記得考慮市場推廣和下廣告的資金。
2）跟人互動吧！
很多現今企業發現真實網上互動的重要性，會在社交媒體建立社群。如果你抱著同樣想法，建議內容更貼近真實和人心，才能突圍而出。
3）明確知道你的USP
一開始便知道你的獨特處，能讓你明確自己在市場中的定位，從而訂立合適的市場政策。
Reference:
https://www.disruptiveadvertising.com/ppc/ecommerce/16-ways-to-stand-out/
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