Reasons Start-ups Succeed

There’s no doubt about it: startups are hard and they’re risky. In fact, on average, 9 out of 10 startups will go out of business. Although founding a startup is inherently risky, there are a few things that can increase your chances of success. American investor Bill Gross conducted a famous speech at Ted Talk, where he talked about what he learned from the data he gathered from hundreds of companies

Person Holding Pen Pointing at Graph

The Three Most Important Factors

Timing

Above all else, the most important thing is timing! It actually accounts for 42% of the differences between success and failure for startups. Success is dependent on whether people need or want your product. If you enter the market when there won’t be demand, you won’t make any sales. So before you anything else, be honest with yourself and truly assess whether the world is ready for or in need of your product.

After timing, the team and idea behind a startup are the second and third most impactful factors (accounting for 32% and 28% of differences between success and failure, respectively).

Clear Glass With Red Sand Grainer

The Team

Your team should be a communicative and complementary group with the necessary knowledge, skills, determination, passion, and willingness to work. The leader should have the social ability to network, build partnerships, seek out investors and other funding sources, talk to the press, and recruit and inspire workers. As startups don’t typically have large teams, the employees you choose are important.

People Looking at Laptop Computer

The Idea

The product itself must also be based on a strong idea and executed well. While the product doesn’t have to be entirely unique or the first of its kind, it does need to differentiate itself from other products in some aspect or another and it shouldn’t enter the market after it is already saturated with similar products. Ideally, you want your product to be so appealing and interesting that people will want to talk about it and, in a way, advertise by word of mouth for you.

Clear Light Bulb Placed on Chalkboard

Other Important Factors

Commitment

If you are going into a startup, you have to be passionate about it and love the work. After all, you are embarking on an uncertain journey. If you aren’t passionate about it, how can you put in the necessary time and effort to make it all work. You must be determined and refuse to give up when things get difficult or you face challenges. At the same time, you must also believe in your startup. If you don’t believe in it yourself, you can’t expect others to do so. Additionally, to succeed, you need to make profit which won’t happen if you don’t take risks. And you won’t take risks if you don’t believe in yourself and your startup.

Asian freelancer working at home

A Well-Defined Vision

With startups, you need a well-defined vision; it’s best to have an idea of where your business is headed from the get-go. One of the biggest things is to have a sensible business model and financial plan. Not running out of money is crucial to your startup actually functioning so have a plan that includes a budget and how to raise funds. Second, as a startup you will almost certainly have limited staff and resources. This means you’ll need to figure out how to be productive and know what to prioritise.

Black Binocular on Round Device

Adaptability

Successful entrepreneurs know when to shift their plans a little. It’s important to observe what is working for both yourself and your competitors, to listen to feedback, and to learn from your mistakes. When things aren’t going quite as well as you’d like or you see opportunity for improvement, adapt and make the changes you need to make!

Woman Sitting in Front of Macbook

Mentorship

If possible, having a good mentor to guide you can make a world of difference. Mentors have gone through the process themselves and often experienced similar, if not the same, challenges. This can make their advice an invaluable resource when you find yourself in a tough spot or are unsure of what to do.

Photo of Men Having Conversation

美國投資家Bill Gross在2015年進行了一場Ted 演講,講述他在多年投資初創經驗的數據中得出的結論。究竟決定初創是否成功的因素為何?讓GoBuddy和你看看吧!

人脈支援 mentorship

一間初創開始時會遇到的問題,可能會在一位有經驗的Mentor的幫助下迎刃而解。他們的經驗和建議可能是一間初創十分重要的資產!

適應力 Adaptability

一間初創在不同變化、不確定性中能否靈活變通?在現今社會變得愈趨重要!

意念本身 The idea

很多初創都是由一個突如其來創意點子誕生的。而該點子是否能解決市場問題,回應市場需要,是否可執行等,都是重要因素。點子是初創的核心。

團隊能力 The Team

團隊是決定初創成敗的關鍵因素,在初創裏團隊通常只有數人。這個時候,尋找合適的人,找出最有效的溝通方法,會令投資者對初創信心大增。

時機 Timing

最後,Bill Gross的發現竟是大家都不太討論的因素—-時機!的確,Microsoft誕生在電腦科技剛開始起步的年代,Uber誕生在APP潮開始萌芽之時。時機或是不可或缺的關鍵!是時代造就成功,還是這些成功帶起熱潮呢?

How successful online businesses stand out in highly competitive markets

It’s a crowded market out there, and if you’re an online entrepreneur, you may be wondering how you can possibly make your product or service stand out from all your competitors’. While it may seem like a difficult goal to achieve, there are a few things you can do to turn it to reality.

What Makes You Different?

Before you even start, make sure to choose an optimal product or service. When trying to decide on what you will sell, think of problems your customers have and figure out how to address them. If applicable, you should also take a look at your competitors and determine what they are missing, then fill that missing niche. Whatever way you decide to make yourself different, make it your brand.

Aside from solving a previously unaddressed issue or simply creating a better product, you can also get a little more creative in how you differentiate your brand. For example, make free one-day shipping, a lifetime warranty, or other appealing guarantees a part of your business model. You must be able to back up any offers though. Another idea is to found a startup with a cause marketing effort and make giving back to your community or a charity a pillar of your business. This method may require a large change in your business model, however, if it was not part of your original plan.

Being Honest

Be honest to your customers about your products and services. If you feel the need to exaggerate about your product’s quality, there is an issue. Instead of making things up (that end to come out in the end anyways), work towards improving and accomplishing things that you can actually brag about. Similarly, admit and mistakes you make and try to fix them quickly. Owning up to an issue and correcting it can turn a bad experience into a good one, and customers remember experiences so this is an important effort to make.

Having a Strong Online Presence

We have already posted an article that goes into greater depth on this topic, but having a strong online presence can make a world of difference for your online business.

The first step is to have your own website. Ideally, it should be simple so people can absorb information quickly and easily, as well as pleasing to the eye. Investing time and effort to ensure it is mobile friendly also means a larger audience will be able to properly view your site. Posting high quality content is another very important requirement. Consider posting on a blog too if you want more web traffic. Education content will win your business favor and reputation, and entertaining content will similarly attract readers. However, promotional content will turn people off. Lastly, pay attention to SEO.

Beyond your own website, you should aim to grow your online presence in other ways. You can try to get yourself featured on other websites. This will help you gain exposure with a new audience and increase your credibility. If possible, having others endorse or positively review your product will help boost its popularity. Another method is to become an online resource. Participate in chat forums answering questions and responding to comments. Lastly, make sure to be active on social media! Social media is an easy way to become a part of people’s everyday lives. On social media, you can interact with customers, post content, and market your brand. Just make sure to tailor your business’s social media persona to appeal to your target audience.

Customer Service

Customer service is another factor that matters heavily to customers. In fact, about 75% of customers in one survey said that they consider customer service a test of a company’s competency. If your customer service is notable, that’s an instant plus for your business and it’ll help you stand out. As a testament to just how much customer service matters to buys, 73% of respondents in a PwC survey said it was an important determinant in their purchasing decisions. The same survey also found consumers are willing to pay up to 16% more for a superior experience and will be more loyal to brands that provide them.

Always Making an Effort to Improve

Once you have a plan, it’s good to stick to it. But, nonetheless, be willing to change it if you see the opportunity for improvement. Keep yourself informed about new developments in your field and be sure to stay on the cutting edge. Produce new and improved products as your company grows, and as you always want something to differentiate yourself, be willing to adapt and change if increased competition means you are no longer unique.

References:

https://www.forbes.com/sites/larrymyler/2017/02/23/7-ways-to-make-your-business-stand-out-in-a-crowd-of-competitors/#24878a9f62fa

https://www.strategy-business.com/article/How-to-stand-out-in-a-crowded-marketplace?gko=9a505

How to Plan and Manage an Event

1. Work with a Team

Planning and managing an event can be a large task, and it inevitably requires a lot of commitment, both in terms of effort and time. This is especially true for larger events. Rather than leaving the planning all to one person, try to organize a group of people who can work together, dividing up the responsibilities amongst themselves. Just make sure that everyone in the event planning group communicates well throughout to ensure as smooth a process as possible.

2. Set a Date

The first thing you should do is set a date for your event. You should choose a date far enough away that you’ll have time to plan. Generally, the larger the event, the more time you’ll want to leave yourself. Be aware of holidays or other events that you may want to plan around as to avoid conflicts and your target attendees already being busy.

3. Make a Budget

Once you have a date, start working on your budget. The most important thing to keep in mind is this: plan your event around your budget, don’t plan your budget around your event. In other words, work with what you have. If you just start spending without thinking about how much you have in pocket, it’ll be easy to go over budget. Account for your most important costs first (like the venue), then move on to the smaller, less-important things to similarly avoid spending too much. It’s always a good idea to leave just a little bit extra in your budget for any unforeseen costs that may pop up.

4. Figure Out Logistics

The biggest logistical thing to figure out is the venue. Make sure the venue you choose suits your needs (for example, it can handle the size of your crowd and any equipment you may need for the event). Ideally, you should look at a few places and compare their costs and included amenities before making a choice. After you know your venue what will be included, start working out the other logistics like food and drink, transportation, parking, sound systems, accessibility accommodations.

5. Advertise Your Event

Now that you have your event planned out, you have to make sure you have people coming to it. Advertise your event and keep track of the responses you get to invitations if you send them out. Activity booking platforms like GoBuddy provide yet another place to list and manage your event as well as software that makes it easy to keep an eye on information like how many people have signed up for your event and to reach out to them with any necessary information.

6. Pay Attention to the Details

While planning out your event, pay attention to the details. Even the smallest of things can be meaningful to your attendees and make the difference between an ok event and a truly memorable one. These small details can be anything from organizational aspects that helped the event run efficiently or entertaining elements that made it really fun.

7. Have a Day-Of Plan

Before your event, make a day-of plan that includes everything from the set up to how you will wrap everything up after the event ends. This day-of plan will help ensure the event runs as smoothly as possible. It should be as detailed as possible and include buffer time to account for any delays as well as breaks for yourself. Have backup plans too in case of unexpected interruptions like bad weather, equipment failure, or cancelations. Everyone working with you on event planning should be able to get in touch with both each other and the suppliers/venue staff for the event. If you can do it, a final walk through a day or so before the event might might also be a good idea

8. Ask for Feedback

After the event, make sure to reach out to the attendees and ask them how they felt about the event. Ask them what worked well, what could have used improvement, and if they have any other suggestions or comments. Giving your attendees a chance to provide feedback will make them feel more appreciated and listened-to, and it is also the most direct way to learn how to improve your events! If you used a platform like GoBuddy, this is an easy way to get in touch with your attendees.

How to stand out in E-commerce

With many businesses providing an online shopping platform for their customers, staying visible in the e-commerce era can become challenging for a lot of companies. Customers are overwhelmed with millions of options and often check out various online stores to receive the best deals.

1) Spend Money to Make Money

Very cliche but very true. When businesses are at their initial stage, they get so engrossed with the idea of success and making profit that they forget that they will continuously need to invest a lot at first to be able to yield rewards in the long term. If you have an online store, know that it’s important to spend on advertising.

2) Become Socially Active

If you are an E-Commerce business, you NEED to be active on all social media platforms- Instagram, Facebook, Twitter and LinkedIn. Having social media presence really does help with raising awareness about your brands, connecting with potential customers and it is also a great way to answer your customer’s queries! The best thing about using social media to promote yourself is that it is FREE, unless you use different tools like FB/IG ads or sponsoring yourself through them.

3) Showcase your USP (Unique Selling Point) at every chance you get

As an Entrepreneur, it is crucial you know what your USP is and that you’re able to ensure that other people know about it too. Your USP is what makes customers choose you over your competitors. It is something which reflects your brand and sends out a message about why you started this business in the first place. Your USP should focus on your target customers because if it doesn’t, your USP will have no meaning. What is the point of having a unique selling point if it isn’t directed to anyone, right?


如何在電商中突圍而出

隨著許多企業提供在線購物平台,對於許多公司來說,保持可見性會是一大挑戰。客戶的選擇不計其數,電商的突圍方法是?

1)長線VS短期投資

雖然這好像是大家都知道的,但很多小企業會想要為短期回報而大量投放資金在單一方面,忽略了長遠效益。如果你是在電商方面的生意,記得考慮市場推廣和下廣告的資金。

2)跟人互動吧!

很多現今企業發現真實網上互動的重要性,會在社交媒體建立社群。如果你抱著同樣想法,建議內容更貼近真實和人心,才能突圍而出。

3)明確知道你的USP

一開始便知道你的獨特處,能讓你明確自己在市場中的定位,從而訂立合適的市場政策。

Reference:

https://www.disruptiveadvertising.com/ppc/ecommerce/16-ways-to-stand-out/

Founder Story of HK Momtrepreneurs

About HK Momtrepreneurs

HK Momtrepreneurs is a nonprofit organisation aimed at teaching mothers and families the skill of entrepreneurship and empowering women to achieve and fulfil their career goals while still balancing their families and communities. Recently, we sat down with HK Momtrepreneurs founder Lena Wong to discuss her experiences with the organisation as well as to listen to her advice for aspiring entrepreneurs.

HK Momtrepreneurs Founder Lena Wong

What inspired her to start HK Momtrepreneurs?

When asked what inspired her to start HK Momtrepreneurs, Wong discussed her own experience as a mother looking to start a business. Sought as she might, she couldn’t find a community that provided the support and information she desired. So she decided to start her own Facebook page where she shared the knowledge and wisdom she had acquired. Over time, she started meeting more and more women in similar positions through the page.

From Facebook page to NGO…

Wong wanted to go back to work, but now a mother of two, her outlook on life had changed and she wanted to make a difference in the world. So in late 2018, she transferred the idea of HK Momtrepreneurs from a Facebook page to an official nonprofit organization.

What was the largest issue she faced?

How can a non-profit coexist with entrepreneurship?

In its early stages, Wong remembers HK Momtrepreneur’s largest issue being how people viewed it. It was new, “momtrepreneurs” was a term she had coined, and people often questioned why a nonprofit existed for entrepreneurship. To overcome these issues, Wong explained she simply focused on educating people and sharing what HK Momtrepreneurs stood for. She emphasized all startups, not just hers, face this need to tell society why it needs you.

Wong also expressed gratitude for the support she had received. Among others, she mentioned the encouraging general manager of a coworking space as well as a bank that waived fees for them.

In the past, she explained that HK Momtreprenuers had worked more like a professional organization and less like a typical charity. But in 2020, HK Momtreprenuers launched a fellowship program aimed at expanding the organization’s reach to different socioeconomic classes. She made this addition, recognizing that while starting businesses, women from less fortunate socioeconomic backgrounds often face the same difficulties as wealthier women while also dealing with more challenges. With this fellowship program, Wong feels HK Momtrepreneus now has a more solid base as a nonprofit.

Unforgettable stories…

Transformation of a hesitant mother

When asked about any memorable stories, Wong had two instances to talk about. The first was a full-time mother she met at a networking event. While fairly educated, the woman hadn’t worked for the past twenty years, long enough that she was no longer comfortable in a professional environment and struggled making strong eye contact. She had lost her confidence in meeting strangers. However, she and Wong still clicked and talked for a while. Just a few months later, this woman had opened her own business (a co-creating space with a kitchen and sewing room), and her whole energy had changed. When Wong asked the woman what had led to her dramatic change in personality, the woman explained that it just was the experience of empowering other women to create that had empowered her.

Paths are intertwined

Wong’s second story was about a sleeping coach/consultant who was going to be a speaker at one of HK Momtrepreneurs upcoming events. In the confirmation meeting, the sleeping coach mentioned that the two women had actually briefly crossed paths once before. She had been in the audience of a panel Wong had participated in. The woman had been inspired enough to make a change in her career path and similarly become an entrepreneur. Wong explained this story had stuck with her because that experience of a small moment changing the course of one’s life was familiar to her.

Story between GoBuddy and HK Momtrepreneurs

When asked about things that aided HK Momtrepreneurs’s development, Wong talked about GoBuddy. She met GoBuddy founder Kow at a seminar, and after seeing a demo of GoBuddy’s features, she decided to utilize its services. She explained how happy she was to have the support it provided. For example, HK Momtrepreneurs often hosts events, and registration had always been a hassle. But with GoBuddy, the relatively low-cost registration system now handles the difficult elements for her.

Words for future entrepreneurs

In the close of the interview, Wong imparted a few words of advice. First, she advised all businesses to have diversity. For her business, that means she is working towards including male and female voices, those of parents and those without children. But she emphasized the need for diversity in all its aspects.

She also suggested that those who wish to be entrepreneurs, both men and women, should establish their businesses before having children. Her reasoning is that after having children it takes time to adjust to your new life, and if you run your own business, you can control your reentry to the workforce and gradually settle back in at your own pace.

Wong’s last piece of advice was to work for a big corporation after finishing school befores starting your own business if possible. She explained that doing so provides the chance to explore and understand what work suits you best. Some may find that they are built for the corporate world, and it is also an easier transition from the corporate world to entrepreneurship than the other way around. Starting a business also requires money, so savings from a corporate salary will help pay bills later on. Lastly, job qualifications build your reputation and improve your potential when heading into establishing a business.

HK Momtrepreneurs

Website: https://hkmomtrepreneurs.com/

Email: hello@hkmomtrepreneurs.com

Tel:9248-4861

關於香港創業媽媽

香港創業媽媽是一個非牟利組織,旨在向母親和家庭傳授創業技能,提倡女性自我實現和實現職業目標,平衡其家庭和社區的參與。最近,我們與Momreprenuers創始人Lena Wong坐下來討論了她在該組織的經驗,並聽取了她對有抱負的企業家的建議!

是甚麼啟發Lena開始香港創業媽媽呢?

「成為了一個母親之後,我希望尋找一個創業的社群,可以提供相應資訊和幫助。但我發現身邊並沒有這樣的群體,於是就萌生了開始Momtrepreneurs的念頭。」她說,「一開始我是在Facebook 開設專頁的,隨著時問累積,開始受到不同女性的關注,並希望陸續推廣我們的理念。」

由Facebook社群走到NGO⋯⋯

Lena在成為一位母親後對人生和職業的看法有了轉變,她希望在照顧孩子的同時也可以平衡工作和職涯,而且她希望更多的女性也可以受啟發而能夠開展自己的職涯。於是在2018年她把本身經營的facebook社群轉而開發了一個NGO.

她遇到最大的問題是⋯⋯?

一個NGO可以如何與「創業」這個理念共存呢?

在最開始的時候,Lena發現最大的阻礙是要把創業理念放在一個可非牟利組織上。一個組織可以如何幫助女性創業呢?

後來,她明白到教育的重要,並更積極清晰的向公眾解釋香港創業媽媽背後的意念,參與社會上的大小事。

她也向曾幫助Momtrepreneurs 的人們真誠的感謝,並表達了對一開始的她提供莫大幫助的人們對香港創業媽媽的支持十分重要!

Lena表示,以往香港創業媽媽是比較傾向於一個專業組織,但她認為在今年開始的不同活動,會把組織更往公益組織方向發展。她也提及比較少經濟能力的女性們可以和其他人更多的交流,從而達到互助,而她們將推出的Fellowship program也希望做到這點!

難忘的故事⋯⋯

一個銳變的故事

當我們問Lena有沒有難忘的故事分享時,她馬上說了一個關於一位猶豫不決的媽媽的銳變故事。

她們是在一個社交場合認識的,在那裏這位媽媽給Lena的感覺是比較害羞內向,不會有很多的眼神接觸。了解後她才知道原來這位媽媽是因為已有20年沒有在社會工作過,所以漸對在社會上陌生的人有一種難以接觸的感覺。

但是在她們認識了其他的創業媽媽後,這位媽媽開始變得更有自信,甚至開始了她的生意,創立一個共享空間,並可以在那使用器材煮食。而她的整個人也變得積極自信,與以前判若兩人!

一位「睡眠諮詢師」的故事

因為Lena經常外出參與活動和演講,在一次的活動中有一位女性向Lena說她曾遇過她,並因為Lena的分享而開始她的睡眠諮詢師歷程。這次的經驗讓Lena更深深明白到她能做的影響,其實小小的分享足以影響到很多人呢!

和GoBuddy的故事

Lena和GoBuddy創辦人Kow是在一次的活動上認識的。Kow向她解釋了GoBuddy的理念,在試用後她決定使用GoBuddy的軟件來幫助香港創業媽媽在網上的發展。她也提及GoBuddy的網上預訂功能為她省卻許多時間和金錢,以專注在創業媽媽的發展上。

給未來創業家的話?

「生意應該可以容下不同聲音!例如在創業媽媽,支持我們的人其實有男性的聲音,也當然有女性的聲音。在做決定時多聽聽不同意見,即使看似不關係但可能會有不同的收獲!」

她也提到,想創業的人可以考慮在有孩子前開始準備。因為你會有更多的時間和心力放在你的理念上,也比在有更多家庭負擔的時侯更容易做決策。

最後,她鼓勵大定在創業前可以試試在大企業裏先工作,累積經驗和實力,在創業時這些會是莫大的幫助!

香港創業媽媽

網站: https://hkmomtrepreneurs.com/

電郵: hello@hkmomtrepreneurs.com

電話:9248-4861

From the UK to HK- The Story of EEK

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are honoured to have Angela from EEK Limited to talk to us about her entrepreneurial journey!

About EEK

Easy English For Kids (EEK Limited) is a teaching playgroup and a tutorial centre for children that focuses on teaching kids through interactive play. Recently, we had a little chat with the founder of EEK, Angela Comer Lam, to understand more about her business and her experiences in the education industry.

Angela Comer – Lam
Owner of EEK Ltd

What inspired her to start EEK?

When asked what inspired her to start EEK back in 2009, Angela talked about her experience as a local kindergarten english teacher and how she felt that the kids were learning as ‘robots’ and wanted to make learning a fun and interactive experience for the children. This prompted Angela to start her own teaching playgroup where she could teach children in the ways she thought was best for them.

What was the largest obstacle she faced?

Angela expressed her concerns and difficulties when she initially started the playgroup and discussed how quite a few children come from her village in the New Territories and the problem was that parents would send their two to three years old child to Angela’s playgroup for perhaps, a year, and send them to school by the age of three. Since Angela only conducts playgroup with a maximum of seven children so that she is able to give individual attention to every child and they all left after a year to go to school, Angela felt that she had to start over every year and find new children which wasn’t very easy. We asked her how she overcame the challenge and she discussed how it was primarily word-of-mouth. There have been many instances where children leave after the age of three but still take tutoring lessons from her and have continued to take it for a long time now.

Difference in Education between the East and West

Since Angela is from the UK, she discussed with us the major differences in education styles between UK and HK and she explained that the HK education style is similar to how the UK’s education style was back in the 40s/50s- “We teach, you learn.” However, the education style is now more evolved in the UK and they understand that all children learn differently and it is important to cater to every child’s learning style rather than just using one way to teach all of them. In Hong Kong, Chinese is taught in a “drill and kill” way which means children are taught by memorising because there isn’t any other way to teach, however, english is taught in the same way and English does not have to be taught like that. Angela explained that one of the primary things she teaches at her tutorial centre is phonics and she teaches children not only the phonics sound but also how to use it. She further explained that once the children have learnt the 42 phonic sounds, they can read almost anything. In the UK, schools allow more interactive learning and students are allowed to question things rather than just accepting it.

Transformation story of two students

Two of her students (brother and sister) came to her for tutoring lessons when they were in year 5 and year 6 respectively and could only read words they had been taught. They were unable to read words they have never seen before and Angela spent a lot of time and effort on them to ensure they could read everything they were given and much more. Fast forward  a couple years and both of them took their DSE’s last year and are now in college.

Education Business in 2020

We further asked Angela whether she could foresee the education business moving online in 2020 to which she responded that it is not something she wants to go down the route of doing and since her tutorial classes are very personalised and interactive, she does not believe that she would be willing to change her teaching to online lessons.

Story between GoBuddy and EEK

Angela was introduced to GoBuddy by HK Momtrepreneuers Founder, Lena Wong, who encouraged Angela to list some of her products on GoBuddy’s online shop. GoBuddy helped develop Angela’s website and are further planning to help her with marketing. Angela also has a youtube page (Angela’s Story Time) where she reads english story books for children. Apart from EEK, Angela owns an online business y2squared selling accessories like jewellery, hair scrunchies and hand-made handbags.

Any words for Future Entrepreneurs?

When asked if she had any tips for entrepreneurs who would like to start a similar business, she discussed how it is important to research and look for business opportunities in your local community and see if there are any similar businesses in your area. Although most students who come to her tutorial session and playgroups live in the same area as she does (New Territories), there are a few students who come from Hong Kong Island and she believes it is primarily because of word-of-mouth.

Connect with EEK
EEK Official Website: https://www.eek.com.hk
EEK Webstore: https://eek.gobuddy.asia
EEK FB Page: https://www.facebook.com/EEKhk/
EEK IG: https://www.instagram.com/eek_sales/

If you are thinking of starting a business, or if you need a digital solution for your business, simply send us an email, let GoBuddy transform your business journey!

Email: hi@gobuddy.asia

Website: http://www.gobuddy.asia

從英國來到香港:Angela的啟發
關於EEK

GoBuddy相信,每個人都可以建立自己的網上生意。我們的團隊致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們邀請到EEK Limited的Angela來分享她的創業心得!

是甚麽讓Angela萌生創立EEK的念頭呢?當被問到這個問題的時候,Angela 告訴我們 —- 一切都是從她在香港的幼稚園任教開始的!

孩子學習就像⋯⋯機械人?

Angela 14年前來到香港時,她發現香港的孩子學習語言的方法是最秏時也最無趣的。在幼稚園的經歷讓她希望開始一個教育中心,讓孩子可以輕鬆學習同時也享受過程。

但做教育並不輕鬆!

因為EEK的中心開設在新界的一個村子裏,所以自然她的第一批學生是在村內生活的孩子。但問題就是,很多家長會把孩子送到EEK學習一年,然後他們就要上幼兒園了。Angela習慣是7個學生一組,所以每隔一年她便要重新找新的學生,然後適應他們新的學習模式。

品牌貼士:口碑是長期的保障

Angela分享時提及她的教育質素讓家長們願意把EEK推介給朋友,這是她剛開始克服學生流動率高的方法。直到後來,家長們開始看見孩子在她的教育下的影響,便會放心讓孩子上更多課。

教育大不同:英國 VS 香港

當問到教育的分別時,Angela馬上分享了她親身的見解!她認為在40/50年代,英國還是停留在『單向教育』的階段(即傳統的老師教,學生只要聆聽方式)。但近年英國的教育方式轉變許多,開始引入一些新的教育方式,讓不同需醁的孩子都能找到最適合他們的學習模式。另外,孩子們都會被鼓勵去問問題,而不是盲目認同權威者說的一套。

而在香港,雖也在跟上各地不同的教育模式,但大多數傳統本地學校都是採取 ‘drill and kill’ 的方法,把一大堆知識塞給學生,甚或令他們失去學習本應有的動力和求知慾。

一對姐弟的銳變

Angela提到一對在EEK學習的姐弟的故事:他們在初中時只能讀懂非常基本的單字,而且不能讀出很多陌生的字,Angela在教會他們一些拼音並一邊提升他們的學習與趣後,他們在 DSE 取得不錯的成績,並已入讀大學呢。

EEK和GoBuddy的故事

Angela是經過Momtrepreneurs的創辦人Lena Wong介紹認識GoBuddy的。因為Lena推介Angela把她的玩具產品放上網售賣,於是開始了她的電商之旅。

對想創業的人說的話⋯⋯

「最初不知如何入手時可以先發掘一下身邊的圈子,看看大家有沒有需要的痛點,還有就是積極一點尋找生意合作機會。建立良好口碑也是很重要的呢。」

與EEK聯繫
EEK 官方網站: https://www.eek.com.hk
EEK 網店: https://eek.gobuddy.asia
EEK FB: https://www.facebook.com/EEKhk/
EEK IG: https://www.instagram.com/eek_sales/

Top Business Trends in 2020

It’s a Digital World

With the Covid-19 pandemic disrupting the workforce and forcing many people to work from home, the appearance of a typical business has dramatically changed. And it looks like things might stay changed for a while. Remote work has become the new normal, and since its implementation, its benefits have become apparent. No rent costs make it cheaper for business owners and advancing technology has made communication easy even when workers are apart. Even after the pandemic is over, some companies may keep some positions or certain elements of work remote.

The Growing Gig Economy

Get ready to embrace the gig economy. According to a past Gallup poll, almost 36% of workers were a part of the gig economy, and we can expect that to have risen to around 43% by 2020.Compared to traditional work, gig-economy work is very flexible. This appeals to those trying to make some money on the side and to those who wish to have greater control over their schedule. Moreover, with many businesses unable to hire proper full-time workers considering the Covid-19 economic situation, the demand for part-time gig workers will likely increase. Its easy to see how the gig economy is becoming the new norm during this time.

Increased AI Presence

While AI may not be poised to entirely take over the customer experience, it certainly will be making a bigger appearance this year and may disrupt many business strategies for the better. When effectively combined with and designed to complement employee skills, AI can be utilized to improve business efficiency. AI is growing exponentially in popularity right now because its applications and uses are practically limitless, meaning it can be applied to and empower almost any business. While it may mean some task automation (typically of repetitive and standardized tasks), employers will likely focus on upskilling works than replacing them with AI. AI as a service may also emerge for those who find the cost too high.

Conscious Consumption is King

These days, customers are increasingly conscious and aware of their purchases and what they mean for others and the Earth’s resources. People are placing an ever-growing emphasis on sustainability and responsible consumption. In fact, according to a McKinsey survey, 80% of Gen Z respondents refuse to buy from companies involved in scandals, 70% try to purchase from companies they consider ethical, and 65% try to learn about the origins of the products they buy. Considering these stats, it’s clear that this trend is here to stay. Therefore, in 2020 companies will likely put a greater effort into presenting themselves as (and hopefully actually become) more careful about how their production affects the environment, adamant about advocating for social issues, and motivated in seeking a purpose beyond simply making a profit.

Fun Facts about Starbucks

Starbucks- Everyone’s go to coffee shop! Some might say it is overrated or overpriced but all those things aside, nothing beats their homely environment and great customer service. Here are some facts about Starbucks you might not be aware of!
  • There are more than 87,000 drink combinations possible.
Best Starbucks Drinks Around the World - Delish.com
  • Starbucks spends more on healthcare for employees than on coffee beans every year.

Starbucks offers employees free mental health app - Talent Canada
  • Starbucks has its own record label.

From Sonic Youth to Sia, the surprising history of Starbucks ...
  • They have been sued for under-filling lattes.

Starbucks Blonde Vanilla Latte Review: Sweet, Floral, Bright, and ...
  • The reason why Starbucks has more round tables than rectangular ones for customers is so that their customers feel at home.

Chairs tied around tables at metro Starbucks in effort to ...
  1. 星巴克飲品的配撘合計有87000個!
  2. 星巴克付在員工醫療福利上的成本比咖啡本身還要多
  3. 他們有自己的唱片公司!
  4. 他們曾因沒有把latte量倒滿而被控告!
  5. 他們有更多㘣桌的原因是令顧客感到在家的舒適感

Reference:

https://www.insider.com/starbucks-fun-facts-2018-7#theres-a-reason-for-the-round-tables-in-the-restaurants-7

7 Ways Businesses can Maintain a Good Online Presence

There’s no denying that we’re living in a digital age, and that means that a business’s online presence is no longer something they can overlook. A business’s online presence is its overall impact on the internet from its website to its listings to its social media accounts. It also includes the ways people have interacted with the business like reviews and or mentions of it on other websites.

A strong online presence is important because customers are becoming increasingly likely to search for business online and to use search engines to look for products and services before making a decision. In fact, according to one study, 97% of customers look for businesses on the internet. Another survey found that 33% of people used the internet daily to find a local business in the last year. With stats like this, not being online or having a poor presence means countless missed opportunities. Starting to build your business’s online presence may seem intimidating, but with these seven tips, you’ll be on your way to reaching your internet full potential in no time!

1. Have a Website

First things first, make sure your business has its own website. This website will be the foundation of your internet presence as websites are often where customers first find and interact with businesses online. If you want to make a good impression on your potential customers, your website should impress them. Aim to have a clean, intuitive layout, appealing graphics, and a quick loading time. Moreover, your site should load on both mobile and desktop devices.

Once you’ve laid the foundation and created your website, the next step is to make sure it contains valuable information. List your location, business hours, products/services, news or announcements, etc. as to be as informative as possible. If you don’t make it easy for your viewers to find the information they want to know, they’re less likely to give you their business. In addition to providing details about your business, consider posting educational or entertaining content (for example, on a blog) that people may want to share as well. Doing so will spread your brand name.

2. Social Media

Creating your own website is just the start. With the widespread usage of social media,

many businesses have begun to join some platforms as a way of reaching out to new audiences, interacting with their customers, and promoting their goods and services. In general, businesses should prioritize and start with the platforms their customers are active on. However, if you’re uncertain of where to begin, Facebook is usually a solid choice. With 2.6 billion active users, Facebook is the largest social media platform out there and it also has the option to create a Facebook Shop account which can be useful for businesses selling physical items. Instagram and Twitter would be the next most-obvious choices. As you join multiple social media platforms, keep your brand consistent by doing things like posting with a common color scheme and graphic style, promoting the same business values, and displaying a constant personality.

This idea of a business personality is crucial when posting online. One of the main mistakes businesses can make these days is to come across as a faceless corporation; people like seeing business make jokes and interact with other users like friends. Look at your customers and determine what your business’s buyer persona is, then use this information to strategize what kind of content you should share.

3. Be an Online Expert

In addition to social media platforms, businesses can also consider establishing themselves as online experts. Some ways of doing this include posting on your own blog or on forums like Reddit and Quora. Share helpful tips relevant to your industry or respond to people’s questions, and you’ll build your reputation as a credible source and draw positive attention to your business.

4. Be Active

After setting up a website and branching out to other platforms, make sure to keep active

on them! Reflect any business developments (like new hours of operation or product prices changes) on your website, and if you have a blog, post new articles regularly. Additionally, check through your site every now and then to make sure there aren’t any empty pages or dead links that no longer work. Simply creating a good website isn’t enough to make it successful; you have to maintain it. An abandoned site is never a good look, and it can make your business look unprofessional and outdated.

For social media, come up with a realistic posting schedule that your followers can keep track of, and always respond to users who reach out to you quickly. If you don’t get back to customer inquiries on social media, you’ll leave bad impressions. So only join as many social media platforms as you can effectively manage.

5. List Your Website and Pay Attention to Reviews

Another important aspect of a businesses online presence is its listings. Listing your

business on places like Google Businesses and Yelp is both free and helps your business reach a larger audience. As people search online, your listings may show up and lead them to you.

These listings also give people the opportunity to leave reviews. According to one survey, 36% of participants always read reviews of local businesses, 18% do so regularly, and 27% do so occasionally. This means well over half of the population places at least some weight on online reviews, so amassing positive reviews on listing sites can provide a boost for your business. Consider asking your customers to leave reviews to help start this process.

While you’ll strive for mostly good reviews, respond to even the negative ones. Replying to these shows that you listen to all your customers and care about their experiences.

6. Collaborate with Others

Another way to get your business’s name out there is to build relationships with others in your industry. Getting others to post about your business or your collaborations on their own websites, blogs, and social media will generate more mentions of your business online, growing your presence as well as your credibility.

For some businesses, providing influencers with samples of your product or service in exchange for them promoting it can also help you build a larger audience.

7. Modify and Adjust

As you work on developing your online presence, looking at analytics can help you see what is working best and what you need to change. If you’ve been trying to improve your SEO, you can track your search engine results, and if you’ve been attempting to grow an email list, you can track your number of subscribers as well as open and click-through rates. Tools like Google Analytics can prove to be very useful. Simply observe how your stats change as you make adjustments, and continue to modify until you reach your goals



如何建立一個好的網上品牌

網上品牌對小型企業尤其重要,因為大部分人開始用網站/社交媒體來判斷品牌形象。 一起來看看你可以如何把它做得更好吧!

** 1。建立網站

首先,請確保你擁有自己的網站。它將成為您建立互聯網的基礎,如果您想給潛在客戶留下好印象,您的網站應該給他們留下深刻的印象。擁有整潔,直觀的佈局,吸引人的圖像和快速加載時間。此外,您的網站應同時在移動裝置上加載。

奠定基礎後,下一步就是確保它含有價值息。盡可能列出您的位置,營業時間,產品/服務,新聞或公告等。除了提供有關您的業務的詳細信息之外,還可以考慮發佈人們也希望分享的教育性或娛樂性內容(例如,寫博客)。這樣做會傳播您的品牌名稱。

** 2。社交媒體

創建自己的網站僅僅是開始!隨著社交媒體的廣泛使用,許多企業已開始加入某些平台來接觸新的受眾,與客戶互動並推廣商品和服務。通常,企業應優先考慮存在活躍客戶的平台開始。如果您不確定從哪裡開始,Facebook通常是一個不錯的選擇。 Facebook擁有26億活躍用戶,是最大的社交媒體平台,它還有Facebook Shop,對銷售實物商品的企業非常有用。 Instagram和Twitter將是下一個最熱門的選擇。當您加入多個社交媒體平台時,可以通過通用配色方案和圖形樣式進行發布,促進相同的業務價值以及展現出恆常風格來保持品牌一致性。

** 3。成為在線專家

除了社交媒體平台,企業還可以考慮將自己品牌建立為在線專家,包括在自己的博客或Reddit和Quora等論壇上發布內容。分享與您的行業相關的有用貼士或回答人們的問題,您將樹立可靠信譽,並可以令人關注您的業務。

** 4。積極點!

建立網站並擴展到其他平台後,請保持活躍!

您可以在您的網站上公佈最新發展(例如新的營業時間或產品價格變化),如果您有博客可以定期發布新文章。此外,可以不時檢查您的網站,確保沒有任何空白頁或無效鏈接。

** 5。注意大家的評論

企業在線形象的另一個重要方面是評論和意見。Google Businesses和Yelp等平台都是免費的,可幫助您吸引更多的受眾,並在搜尋器上出現。

這些平台還使人們可以發表評論。根據一項調查,36%的參與者經常閱讀本地企業的評論,18%的人定期閱讀,27%的人偶爾閱讀。這意味著大部分人至少會對在線評論給予一定的關注,因此在列表網站上積累積極的評論可以為您的業務帶來增長。考慮讓您的客戶留下評論吧!

雖然您會爭取獲得好評,但也要回應負面的評論,傾聽所有客戶的反饙。

** 6。與人合作

另一種方法是與所在行業的其他人建立關係。讓其他人在自己的網站,博客和社交媒體上發布有關您的業務或與您的合作的信息,從而增加您的影響力和信譽。

** 7。讓數據說話

在建立網上形象時,查看網頁分析可以幫助您了解最有效的方法以及需要更改的內容。如果您一直在嘗試做SEO,可以跟踪搜索引擎結果,如果您一直在嘗試增加電子郵件列表,則可以跟踪訂閱者的數量以及電郵打開率和點擊率。Google Analytics(分析)之類的工具可能非常有用。只需觀察您的統計數字在進行調整時如何變化,然後繼續進行修改直到達到目標即可。

Some Interesting Facts about Coca-Cola

#1 There are only two countries in this world where Coca-Cola is not sold- Cuba and North Korea

15 Bans and Restrictions You Can Only Find in North Korea

#2 Coca-Cola is the second most understood word in this world after “OK”

#3 In 1985, Coca-Cola became the first soft drink to go to space.

Coke was the 1st soft drink consumed in space

#4 The Coca-Cola brand is worth an estimated $83.8 billion. That is more than Budweiser, Subway, Pepsi and KFC combined.

#5 Coke makes so many different beverages that if you drank one per day, it would take you more than 9 years to try them all.

Portfolio overview | Coca-Cola HBC Russia

#1 這個世界上只有兩個國家沒有出售可口可樂: 古巴和北韓

#2 可口可樂是僅次於“ OK”的最被理解的單詞

#3 可口可樂在1985年成為第一款進入太空的汽水。

#4可口可樂品牌價值估計為838億美元。(遠遠超過了Budweiser,Subway,百事可樂和肯德基的總和!)

#5可樂生產非常多種不同的飲料。如果您每天喝一杯,那麼要花9年以上的時間才能嘗試全部。

Reference:

https://www.businessinsider.com/facts-about-coca-cola-2015-9#coke-makes-so-many-different-beverages-that-if-you-drank-one-per-day-it-would-take-you-more-than-nine-years-to-try-them-all-coca-cola-has-a-product-portfolio-of-more-than-3500-beverages-and-500-brands-including-sodas-energy-drinks-and-soy-based-drinks-6