Tag: digitalmarketing

Offline Business Ideas

These days it seems more and more new businesses pop up online every day. And e-commerce is, indeed, a growing field. From the previous year, e-commerce grew by 18% in 2019 and it is expected to double by 2023. Consequently, it feels that attention has shifted away from offline businesses to growing and establishing online businesses in recent years.

No matter how much e-commerce may develop though, some businesses are still much better suited to in-person interaction or simply require an offline platform. For example, childcare, elderlycare, and healthcare are rooted in personal interaction. They are reliant on a practitioner being able to physically look after a client and attend to their needs. Construction, renovation, and handyman services do work that most people lack the knowledge and skills to do themselves, and cleaning businesses provide services most people are unwilling to do themselves. And while other businesses can be adapted to online formats, the experiences aren’t quite the same. Food can be ordered through delivery apps, but eating at home doesn’t have the same atmosphere as a restaurant meal. Live shows can be livestreamed, but watching a small computer screen isn’t the same as sitting in a concert hall or theater. Shopping can be done on Amazon or other online retail websites, but nothing can replace being able to view and handle a product yourself before purchasing. And classes, whether they are for math, cooking, or dance, can be held over Zoom, but it’s always easiest to follow instruction when the teacher is right in front of you to help.

However, this doesn’t mean that offline businesses can’t benefit from having an online presence or front.

Online and offline businesses both have their merits. With offline businesses, customers feel a greater sense of trust as they are able to personally view products, a physical store reflects greater financial stability, and offline businesses have more chance, walk-in customers. On the other hand, online businesses have great visibility due to the broad reach of the internet, they are far cheaper, and they can be open 24/7. In combining offline and online together though, offline businesses can solidify their brands and find the best of both worlds by adopting aspects of an online store.

  1. Doing so allows offline businesses to match competition, whether it be solely online businesses or other offline businesses that already have an online platform.
  2. An online presence can also increase the number of customers a business has as people stumble upon their website while researching and browsing online. The internet can even help businesses grow from local audiences to global ones.
  3. In addition to increasing brand awareness, websites allow for greater customer interaction. Customers far away can see what is sold in store (encouraging them to later visit in-person or to order online) and easily communicate any question they may have.
  4. Digital sales save both time and labor as they don’t require any customer interaction.
  5. Conducting sales through an online platform allows business owners to track marketing and business analytics. If this information is utilized properly, it can promote even greater future growth.

As valuable as developing an online front can be, many small offline businesses still haven’t caught onto the trend. As of January 2019, less than ⅔ of small businesses had a website (the main reason cited being that their owners think their operations are too small for one) and 1 in 5 don’t use digital marketing. Not taking advantage of the internet, however, puts a business at a disadvantage. 37% of people use the internet to find a store at least once a month, and 91% of customers have visited a store in-person due to an online experience. And according to data from Google in 2016, 68% of customers go to a store within a day of doing a local search and close to half make a purchase that same day. Continuing to grow online presence continues to pay off too. Small businesses with blogs get 126% more lead growth than those without, and the more frequently and consistently they post, the greater the reward.

Making a website though, is not something to be taken lightly. Considering it is the focal point of a businesses internet front, it has to be crafted carefully and attractively. First, it has to be well-made. If a website takes longer than three seconds to load, 53% of mobile visits are abandoned, and for each second delay in load time, conversions fall by 12%. Once on a website, a person’s first impression is dependent primarily on the design-related elements of the site. This first impression weighs heavily on how credibly they will view a business.

In the end, our commerce industry cannot survive with just online or offline businesses. The ideal is a balance somewhere in the middle, tailored to boths the strengths and needs of each individual business.

儘管發展網上業務非常有價值，但許多小型企業仍未趕上潮流。截至2019年1月，只有不到1/3的小型企業擁有網站（主要原因是其所有者認為他們的經營規模太小），而且五分之一的企業沒有使用數碼營銷。

但是，不利用互聯網會使企業處於不利地位。 37％的人每月至少一次使用互聯網查找商店，而91％的顧客由於在線體驗而親自去過商店。根據Google在2016年的數據，有68％的客戶在進行本地搜索的一天之內去了一家網店，而近一半的客戶在同一天購物。繼續發展在線業務也將獲得回報。與沒有博客的小型企業相比，擁有博客的小型企業的潛在客戶增長率高出126％，並且發布頻率越高，持續性越高，回報就越高。

How to digitalise your business

The idea of starting your own business can be very exciting. As an entrepreneur, you are your own boss, work more flexible hours, and have greater ability to dictate the direction of your future. Moreover, you can follow your passions and feel a sense of pride in your business’s growth and accomplishments. And for many people, online business poses a very attractive alternative to traditional offline business. Without costs like rent or utilities, online businesses are often much cheaper, and they can be open 24/7 for greater customer flow. Over the past few years, online commerce has become a very profitable market as well as more and more people turn to the internet to shop for both products and services. Moreover, there are many avenues you can take when deciding what kind of online business you want to start so you’ll be sure to find one that suits your interest and skills.

Entertainment

One option you can choose to take is the entertainment route. With the global connections the internet has established, it’s never been easier to reach such a large audience.

Blogs are one such option to consider. You may think they seem out-of-date or that the market is already saturated, but if you believe you have valuable information and love writing, blogs may be a fantastic business for you. Just look at your passions and hobbies and think about what you can share with others. All you need to start is a website, and this renders the start-up cost close to, if not, nothing. Blogs, however, aren’t an easy way to make money quickly. You have to be consistent in posting, post quality information, and interact with your readers. If you succeed in building up a sizeable following though, you can make quite a living through ad space, product sales, sponsored posts, etc. Vlogs provide a slightly more modern update to blogs, and you can similarly monetize your videos.

Alternatively, podcasts have also become a popular form of entertainment in recent years. As with blogging, start-up costs are low and allow you to focus your business around your interests, but growing your business enough to reap a sizable profit can require substantial time and effort.

寫部落格是不是過時了呢？

在2020的大家每天接觸大量社媒資訊，部落格好像和我們愈來愈遠。但部落格真的『過時』了嗎？還是它們換了個方式存在呢？讓Gobuddiers跟大家看一看吧！

部落格的吸引力⋯⋯？

互聯網有很多資訊，以文字、聲音、影片存在。部落格算是以文字為主、影音為輔的形式。它能讓讀者和作家有更深的認識和共感，增加長期影響力和互動。

有名的部落客們

他們都有個共通點—-部落格並不是他們唯一的媒體！他們把內容以不同形式放到網上，吸引不同類型的粉絲。所以如果你希望經營自媒體、或在社交媒體上宣傳你的品牌，不妨試試在不同媒介放上你的內容，找出最適合你的媒介！

或許部落格只是更多以不同形式存在，並不是完全過時呢。畢竟大家也是喜歡看真心的分享，也許文字是適合你的形式！

Products

If you’d rather stick with a more traditional form of business however, you may prefer to stick with selling a product.

One possibility is to run an e-commerce store store. Much like a physical store, simply sell products of your choice but just do so over the internet. Admittedly there is a large amount of competition for ecommerce and customers may be more comfortable buying from a large, established business like Amazon. However, you can do a few things to increase your odds of success. First, look for profitable markets where there is still room for growth. And second, make sure to consider all the costs associated with your product (like manufacturing and distribution costs) to make sure the revenue will be enough to offset them.

Another option is to try your hand at dropshipping. If you’re wary of the costs associated with creating and selling your own product, this business idea may suit you better. With dropshipping, you act as the middleman sending customer purchase orders to a third-party seller, taking a commission from each sale or setting the price on your site slightly higher than that of the third-party seller. Entry costs are lower than for e-commerce as you don’t have to pay to produce your own product, and you don’t have to worry about losing money if the product doesn’t sell.

如果您希望採用更傳統的業務形式，銷售產品可以是一種形式。

一種可能性是經營一家“電子商務商店”。就像實體商店一樣，只需出售您選擇的產品，而只需有互聯網即可。當然，電子商務存在大量競爭，客戶可能更願意從像Amazon這樣的老牌大型企業購買商品。但是，您可以用一些策略來增加成功的機會。

首先，尋找仍有增長空間的市場。

其次，確保考慮與產品相關的所有成本（例如製造和分銷成本），以確保收入足以抵消這些成本。（可以參考我們之前的創業成本帖文）

另一種選擇是嘗試“經銷”。如果您對與創建和銷售自己的產品沒有興趣，則此商業模式可能會更適合您。通過直接托運，您可以充當中間人，將客戶購買訂單發送給第三方賣方，從每次銷售中收取佣金，或者將您網站上的價格設置為略高於第三方賣方的價格。入門成本比電子商務要低，因為你不必為生產自己的產品而付費，並且不必擔心如果產品不賣就賠錢。

Services

Lastly, perhaps the most diverse category of online businesses is those centered around a service.

Digital courses are a booming market. Online classes give you the opportunity to monetize your knowledge and skills. There are already courses for a large range of both academic and nonacademic subjects, and during the recent Covid-19 pandemic, people have only become more creative in finding ways to teach new subjects and activities online as customers seek new ways to learn from home. In addition, you can also sell prepared materials or downloadable content that compliments the course.

Consulting is another way for you to turn your expertise and experience into profit. If you have a deep understanding of a subject and manage to build up a reputable name, people may be willing to pay a pretty penny for your advice. In fact, it can be one of the most profitable online businesses. From finance to business to social media consulting, the options are plentiful and you’ll be sure to find your niche.

Another popular online business option is marketing. Within marketing itself you have a few options, two of which are affiliate and SEO (Search Engine Optimization) marketing. With affiliate marketing, you promote someone else’s product for a commission with each purchase. Using advertising, social media, blogging, or other methods, affiliate marketers aim to draw customers to the producer’s store. SEO (Search Engine Optimization) marketing is a sought after service, however it does require a greater skill set than some other marketing types. SEO refers to the process of working a website so it appears higher up on search engine result pages. As the ease of finding a website can greatly impact an store’s success, other online businesses are eager to utilize these services and to pay handsomely for them. One thing to keep in mind though is that Google’s search algorithms are constantly changing so you will have to make sure to continually educate yourself on these changes and understand how they will affect SEO.

Web design and development are two more options for your online business. If you have the creative inclination and program knowledge and access to do so, web design simply consists of putting together an attractive and engaging website that will draw in readers. Web development has a slightly higher barrier to entry as you do need the coding knowledge of how to build a website from the ground up. But if you put in the time and make the effort to learn, the payoff can be well worth the cost, and the demand for such work is fairly consistent.

Yet another service your online business can provide is virtual assistantship. Such a service typically consists of completing basic administrative tasks like answering phone calls, responding to emails, and making travel plans, as well as others like entering data or conducting research. As you need only organizational and task management skills, the startup requirements are low.

Last on this list is SaaS (Software as a Service). With SaaS, you develop and sell a software on a subscription basis. Of the business ideas on this list, it is perhaps among those with the most potential for profit. It’s all digital so input costs are low, and as long customers find the software worth the price and keep their subscriptions, you have a steady source of revenue.

While this article already ecompasses several potential online business models, it is nowhere close to an entirely comprehensive list. The options for online business are nearly limitless, so make sure to thoroughly consider and think through your options before choosing the one that suits you best!

Copy blogger https://copyblogger.com/blog/

Gary Vaynerchuk

https://www.garyvaynerchuk.com/

Tim Ferris

https://tim.blog/