【GB創業聊天室】香港本土手工啤酒品牌:麥氏釀酒廠

麥氏釀酒廠(下稱麥氏)在2014年成立,是香港第一間全部由土生土長香港人成立的精釀啤酒廠。麥氏由三位創辦人共同創立,今天GoBuddy很榮幸邀請到麥氏釀酒廠創辦人之一 Mark 跟我們談談他們創業的故事,和在香港做釀酒生意的故事和心得!

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關於麥氏釀酒廠

GoBuddy相信,每個人都可以建立自己的網上生意。我們的團隊致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們邀請到麥氏釀酒廠創辦人之一 Mark 跟我們談談他們創業的故事,和在香港做釀酒生意的故事和心得!

麥氏釀酒廠(下稱麥氏)在2014年由三位創辦人共同創立,是香港第一間全部由土生土長香港人成立的精釀啤酒廠。

麥氏釀酒廠的起源⋯⋯

故事由三位創辦人的大學生涯開始—- 當初他們希望在畢業後嘗試闖一番屬於自己的事業,在機緣巧合下接觸到手工啤酒釀製行業。Mark提到,當時香港釀製啤酒的品牌並不多,而在他們接觸到這些品牌後發它們大部分的目標客户群都是外國人或旅客,故萌生創立屬於香港人的手工啤酒品牌的念頭。

純本土製造啤酒的定位

Mark闡釋,本土製造並不非只有生產地的定義。在市場推廣、產品是否符合當地人口味、乃至於資源是否投放在本土圈子等等,也是「本土製造」當中的含義。因此,在麥氏成立初期,他們放了很多時間在推廣手工啤酒相關知識,讓更多人嘗試不同手工啤的口味,希望讓麥氏更貼近本地市場。

在香港做手工啤酒廠遇到的難關?

最大的問題是⋯⋯

Mark坦言,在香港對手工啤酒有較深認識的人並不多,而當初麥氏面對的問題便是如何讓更多人接觸手工啤,以及平衡不同市場的需求並適當拿捏公司資源分配。

拓展產品種類 嘗試不同宣傳方式

有趣的是,麥氏釀酒廠除了售賣手工啤酒產品外,亦有不同種類的產品如洗髮水、T恤等。Mark笑言,當初發展這些產品是抱着好玩、不妨一試的心態,但其實發展不同產品對推廣手工啤及本土品牌也是有價值的。

另外,他們也會嘗試參加不同的市集及工作坊,更切身了解到本地人的口味和貼近顧客需要。

網上工具的重要性?

Mark表示,在現今社會,社交媒體和網上銷售渠道對品牌推廣和宣傳有着相當必要性,故他們也會利用不同網上工具去拓展品牌。但他強調在選擇工具前要先了解清楚自己品牌需要接觸的客户群,才可以有效利用不同渠道去達到更好的宣傳效果。

給想創業的人的小貼士?

不要為做而做

Mark表示他們當初也是抱着一團火便開始了他們的釀酒廠事業,而他寄語年輕人要想清楚自己的品牌定位和市場需求,而非因為一個市場十分受歡迎而去盲目跟隨。

細心留意市場變化 保持大局觀

因為社會變化愈趨急速,Mark提到創業人要時刻留意市場變化及大局走向,為未來的不穩定性作好準備。最後,他亦建議大家開始前想清楚人事調配,資源分配、進場離場機制方面的安排。

| 建立事業是人生中的小拼圖,如果有想法的話,不妨一試!

麥氏釀酒廠共同創辦人 Mark

麥氏釀酒廠

網頁: https://www.maksbeer.com

Facebook: https://www.facebook.com/MaksBeerr/

Instagram: https://www.instagram.com/maks_beer/

如果你也有創業的念頭,或正在為你的生意尋找一個合適的網上解決方案,歡迎聯絡我們,讓我們在你的電商之路進一步協助你!

電郵:hi@gobuddy.asia

網頁:www.gobuddy.asia

The Power of Community: 6 Reasons Why We Need Each Other

Alone, we can do so little; Together, we can do so much.

Helen Keller

Having worked for nearly 7 years upon university graduation, I still remember how we have been taught about the importance of teamwork. As engineers, we are always trained on how to deliver a project in a team, and always a lot of skills have to be equipped in the team. At university, we always needed to get involved in different projects, and hence teamwork is another essence to success.

I have always come in my mind for another interesting concept – What about Community? Other than specific skill sets, how do we value community? I think community is far beyond teamwork. Technically speaking, teamwork is when we have a team and we need to achieve something, and we need to work together on that, that’s why team + work is the combination. But for community, I see that it’s part of our daily life, something more emotional and humanized, compared to teamwork.

There is a trend about community, from my experience. When I was working as engineer, it’s about an engineering community, where the engineers will gather and support each other across technical, knowledge and project needs. When I was a non-local student, it’s about an international student community that supports each other needs in Hong Kong. When I am currently an entrepreneur, it’s about another level of community that supports us in networking, business opportunities and more. One typical example is Cyberport Hong Kong.

So to me, community has made me seen things differently, that I am not alone, but there are always different communities that are here to support each other together. I wish to share the power of community referencing from one of the articles I found in the other blog posts.

The Power of Community

Here are 6 powerful reasons not to go it alone:

1. Collective wisdom. No one person ever has all of the answers, and regardless of the amount of Google-fu you may have, consulting with experts is always going to give you better information.

2. Pushing our limits. When working alone, it’s oftentimes too easy to give up when things get hard. By surrounding yourself with others working toward a similar goal or objective, you’ll get motivation, support, and friendly competition to push yourself just a bit further than you would have done on your own.

3. Support and belief. Some days those big goals just seem impossible. On those days when you most want to give up, you need to lean on your community the most. They believe in you—probably more than you belief in yourself.

4. New ideas. I truly believe that when you are working within a community of like-minded people that the wisdom of crowds is considerably greater than any one person working alone. Our divergent world views and lenses mean that we all approach the exact same problem slightly differently.

5. Borrowed motivation. Even on those days when your belief in yourself isn’t waning, doing what needs to get done can seem overwhelming. Look around your community and be inspired!

6. Accountability. If you’re an uber-responsible person, you may not want to admit to people you care about who are pulling for you that something didn’t get done. There’s nothing like having to be accountable to others to up your game.

Allowing others to help is hard, but it ultimately raises everyone’s game, and suddenly that summit isn’t nearly so far off.

5 Tips to Build Your Community

Engagement level is an important criterion to define how successful your community is. Here are some tips to start your community and most importantly, continue running it.

Create a welcoming platform

If you want your members to engage more in your platform, judge less. It is not a fault to judge people. A positive comment and amendment will bring you improvement. However, unreasonable judgement will bring not only negative results, but also bad feelings towards the members. If they are not comfortable with the community, they wouldn’t want to stay long. Only a place which provides diversity, mutual respect and equity each member’s views can provoke more engagements and happiness. Therefore, cultivating a respectful, inclusive and loving environment can bring a sense of comfy for members to stay here and be themselves.

Branding

Consumers have a variety of choices on the internet. They can join as many communities as they want and choose the most suitable one. In order to attract and retain your customers, your community has to position yourself wisely.

There are few questions you have to think about:

  • What are the outstanding points of your community?
  • What impressions do your community want to give your members/consumers?
  • How would you describe your community by using three words?

With a clear positioning and standardization, you may find your targeted members or consumers easily to sustain your member base.

Be responsive and interactive

Turns your virtual community into a real community. It is all about interaction. Interact with your members, or else it is just an informative group for photo posting. Try to respond to your members’ posts, respond to their comments and try to understand what they want and like. They will be more engaged due to personalized communication. When more interactions will be held, you not only can understand their preferences to adjust your strategy, you can also let them feel engaged with your core members. It will be a big move for your community.

Segment your engagement strategy

There is never a one-size-fit-all strategy to all community and members. You should first categorize your customer and think of multiple strategies to tackle their needs.

You can identify them as most engaged members, least engaged members and average engaged members. For example, provide a reward programme for only engaged members and provide new ideas and activities for only attracting deactivated members. By doing so, you can target your members with specific strategies and special access to engage. With a more targeted approach, you can surely increase your success rate.

Ownership of a community

When is the first time you feel that you own a place? It is the time when you involve the most in it. You want to engage your members, but how? Ask your member to invest time and effort in your platform. Some people may think it is not suitable to ask your members to put time and effort in their platform. However, the reality is members would not leave because of it, they also will be more willing to come back again.

Here is an example, you can ask your members to manage your Facebook page together. From that, you can bring your community closer and bring a sense of ownership to your community. More and More responsible and passionate members will stay and come back.

Reference : 

  1. Spinks, D. (2016, January 7). 8 Reasons Why You’re Seeing Low Engagement in your Community. Retrieved from https://medium.com/building-community/8-reasons-why-you-re-seeing-low-engagement-in-your-community-49ce9df2f0d5