Hong Kong Local Craft Beer Brand: Mak’s Brewery

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are honoured to have Mark, co-founder of Mak’s Brewery, to talk to us about their entrepreneurial story, and the experiences of doing a craft beer business in Hong Kong!

About Mak’s Brewery

Mak’s Brewery (hereinafter referred to as Mak’s) was established in 2014. It is the first craft beer brewery in Hong Kong that was founded by Hong Kong natives. Mak’s was co-founded by three founders.

The origin of Mak’s Brewery…

The story begins with the college careers of the three founders—they originally hoped to try their own business after graduation, and came into contact with the craft beer brewing industry by chance. Mark mentioned that there were not many brands of beer brewing in Hong Kong at that time, and after they came into contact with these brands, most of their target customer groups were foreigners or tourists, so the idea of creating a craft beer brand belonging to Hong Kong people was born.

Positioning of purely locally made beer.

Mark explained that local manufacturing is not just a definition of production location. Marketing, whether the product meets the tastes of the locals, and whether the resources are invested in local circles, etc. are also the meaning of “local manufacturing.” Therefore, in the early days of Mak’s establishment, they spent a lot of time promoting knowledge about craft beer, so that more people could try different flavors of handmade beer, hoping to make Mak’s closer to the local market.

Difficulties encountered in making a craft brewery in Hong Kong?

The biggest problem is…

Mark admitted that there are not many people in Hong Kong who have a deep knowledge of craft beer, and the problem that Mak’s faced was how to get more people to contact with craft beer, and to balance the needs of different markets and appropriately allocate company resources.

Expand product categories and try different promotional methods

Interestingly, in addition to selling craft beer products, Mai’s Brewery also sells different types of products such as shampoos and T-shirts. Mark said with a smile that the initial development of these products was with a fun mindset and a try, but in fact, the development of different products is also valuable for promoting handmade beer and local brands.

In addition, they will also try to participate in different bazaars and workshops to better understand the tastes of the locals and meet the needs of customers.

The importance of online tools?

Mark said that in today’s society, social media and online sales channels are quite necessary for brand promotion and publicity, so they will also use different online tools to expand their brands. But he emphasized that before choosing a tool, you must first understand the customer groups that your brand needs to contact, so that you can effectively use different channels to achieve better promotional effects.

Tips for people who want to start a business?

Don’t do it for…

Mark said that they started their winery business with a fire, and he sent a message to young people to be clear about their brand positioning and market needs, rather than blindly following because a market is very popular.

Pay close attention to market changes and maintain a big picture.

Because social changes are becoming more and more rapid, Mark mentioned that entrepreneurs should always pay attention to market changes and overall trends, and be prepared for future instability. Finally, he also suggested that everyone think about the arrangements for personnel deployment, resource allocation, and entry and exit mechanisms before starting.

“Building a career is a small puzzle in life, if you have an idea, you might as well give it a try!”

Mak’s Brewery

Website: https://www.maksbeer.com

Facebook: https://www.facebook.com/MaksBeerr/

Instagram: https://www.instagram.com/maks_beer/

If you are thinking of starting a business, or if you need a digital solution for your business, simply send us an email, let GoBuddy transform your business journey!

Email: hi@gobuddy.asia

Website: http://www.gobuddy.asia

Founder Story of HK Momtrepreneurs

About HK Momtrepreneurs

HK Momtrepreneurs is a nonprofit organisation aimed at teaching mothers and families the skill of entrepreneurship and empowering women to achieve and fulfil their career goals while still balancing their families and communities. Recently, we sat down with HK Momtrepreneurs founder Lena Wong to discuss her experiences with the organisation as well as to listen to her advice for aspiring entrepreneurs.

HK Momtrepreneurs Founder Lena Wong

What inspired her to start HK Momtrepreneurs?

When asked what inspired her to start HK Momtrepreneurs, Wong discussed her own experience as a mother looking to start a business. Sought as she might, she couldn’t find a community that provided the support and information she desired. So she decided to start her own Facebook page where she shared the knowledge and wisdom she had acquired. Over time, she started meeting more and more women in similar positions through the page.

From Facebook page to NGO…

Wong wanted to go back to work, but now a mother of two, her outlook on life had changed and she wanted to make a difference in the world. So in late 2018, she transferred the idea of HK Momtrepreneurs from a Facebook page to an official nonprofit organization.

What was the largest issue she faced?

How can a non-profit coexist with entrepreneurship?

In its early stages, Wong remembers HK Momtrepreneur’s largest issue being how people viewed it. It was new, “momtrepreneurs” was a term she had coined, and people often questioned why a nonprofit existed for entrepreneurship. To overcome these issues, Wong explained she simply focused on educating people and sharing what HK Momtrepreneurs stood for. She emphasized all startups, not just hers, face this need to tell society why it needs you.

Wong also expressed gratitude for the support she had received. Among others, she mentioned the encouraging general manager of a coworking space as well as a bank that waived fees for them.

In the past, she explained that HK Momtreprenuers had worked more like a professional organization and less like a typical charity. But in 2020, HK Momtreprenuers launched a fellowship program aimed at expanding the organization’s reach to different socioeconomic classes. She made this addition, recognizing that while starting businesses, women from less fortunate socioeconomic backgrounds often face the same difficulties as wealthier women while also dealing with more challenges. With this fellowship program, Wong feels HK Momtrepreneus now has a more solid base as a nonprofit.

Unforgettable stories…

Transformation of a hesitant mother

When asked about any memorable stories, Wong had two instances to talk about. The first was a full-time mother she met at a networking event. While fairly educated, the woman hadn’t worked for the past twenty years, long enough that she was no longer comfortable in a professional environment and struggled making strong eye contact. She had lost her confidence in meeting strangers. However, she and Wong still clicked and talked for a while. Just a few months later, this woman had opened her own business (a co-creating space with a kitchen and sewing room), and her whole energy had changed. When Wong asked the woman what had led to her dramatic change in personality, the woman explained that it just was the experience of empowering other women to create that had empowered her.

Paths are intertwined

Wong’s second story was about a sleeping coach/consultant who was going to be a speaker at one of HK Momtrepreneurs upcoming events. In the confirmation meeting, the sleeping coach mentioned that the two women had actually briefly crossed paths once before. She had been in the audience of a panel Wong had participated in. The woman had been inspired enough to make a change in her career path and similarly become an entrepreneur. Wong explained this story had stuck with her because that experience of a small moment changing the course of one’s life was familiar to her.

Story between GoBuddy and HK Momtrepreneurs

When asked about things that aided HK Momtrepreneurs’s development, Wong talked about GoBuddy. She met GoBuddy founder Kow at a seminar, and after seeing a demo of GoBuddy’s features, she decided to utilize its services. She explained how happy she was to have the support it provided. For example, HK Momtrepreneurs often hosts events, and registration had always been a hassle. But with GoBuddy, the relatively low-cost registration system now handles the difficult elements for her.

Words for future entrepreneurs

In the close of the interview, Wong imparted a few words of advice. First, she advised all businesses to have diversity. For her business, that means she is working towards including male and female voices, those of parents and those without children. But she emphasized the need for diversity in all its aspects.

She also suggested that those who wish to be entrepreneurs, both men and women, should establish their businesses before having children. Her reasoning is that after having children it takes time to adjust to your new life, and if you run your own business, you can control your reentry to the workforce and gradually settle back in at your own pace.

Wong’s last piece of advice was to work for a big corporation after finishing school befores starting your own business if possible. She explained that doing so provides the chance to explore and understand what work suits you best. Some may find that they are built for the corporate world, and it is also an easier transition from the corporate world to entrepreneurship than the other way around. Starting a business also requires money, so savings from a corporate salary will help pay bills later on. Lastly, job qualifications build your reputation and improve your potential when heading into establishing a business.

HK Momtrepreneurs

Website: https://hkmomtrepreneurs.com/

Email: hello@hkmomtrepreneurs.com

Tel:9248-4861

關於香港創業媽媽

香港創業媽媽是一個非牟利組織,旨在向母親和家庭傳授創業技能,提倡女性自我實現和實現職業目標,平衡其家庭和社區的參與。最近,我們與Momreprenuers創始人Lena Wong坐下來討論了她在該組織的經驗,並聽取了她對有抱負的企業家的建議!

是甚麼啟發Lena開始香港創業媽媽呢?

「成為了一個母親之後,我希望尋找一個創業的社群,可以提供相應資訊和幫助。但我發現身邊並沒有這樣的群體,於是就萌生了開始Momtrepreneurs的念頭。」她說,「一開始我是在Facebook 開設專頁的,隨著時問累積,開始受到不同女性的關注,並希望陸續推廣我們的理念。」

由Facebook社群走到NGO⋯⋯

Lena在成為一位母親後對人生和職業的看法有了轉變,她希望在照顧孩子的同時也可以平衡工作和職涯,而且她希望更多的女性也可以受啟發而能夠開展自己的職涯。於是在2018年她把本身經營的facebook社群轉而開發了一個NGO.

她遇到最大的問題是⋯⋯?

一個NGO可以如何與「創業」這個理念共存呢?

在最開始的時候,Lena發現最大的阻礙是要把創業理念放在一個可非牟利組織上。一個組織可以如何幫助女性創業呢?

後來,她明白到教育的重要,並更積極清晰的向公眾解釋香港創業媽媽背後的意念,參與社會上的大小事。

她也向曾幫助Momtrepreneurs 的人們真誠的感謝,並表達了對一開始的她提供莫大幫助的人們對香港創業媽媽的支持十分重要!

Lena表示,以往香港創業媽媽是比較傾向於一個專業組織,但她認為在今年開始的不同活動,會把組織更往公益組織方向發展。她也提及比較少經濟能力的女性們可以和其他人更多的交流,從而達到互助,而她們將推出的Fellowship program也希望做到這點!

難忘的故事⋯⋯

一個銳變的故事

當我們問Lena有沒有難忘的故事分享時,她馬上說了一個關於一位猶豫不決的媽媽的銳變故事。

她們是在一個社交場合認識的,在那裏這位媽媽給Lena的感覺是比較害羞內向,不會有很多的眼神接觸。了解後她才知道原來這位媽媽是因為已有20年沒有在社會工作過,所以漸對在社會上陌生的人有一種難以接觸的感覺。

但是在她們認識了其他的創業媽媽後,這位媽媽開始變得更有自信,甚至開始了她的生意,創立一個共享空間,並可以在那使用器材煮食。而她的整個人也變得積極自信,與以前判若兩人!

一位「睡眠諮詢師」的故事

因為Lena經常外出參與活動和演講,在一次的活動中有一位女性向Lena說她曾遇過她,並因為Lena的分享而開始她的睡眠諮詢師歷程。這次的經驗讓Lena更深深明白到她能做的影響,其實小小的分享足以影響到很多人呢!

和GoBuddy的故事

Lena和GoBuddy創辦人Kow是在一次的活動上認識的。Kow向她解釋了GoBuddy的理念,在試用後她決定使用GoBuddy的軟件來幫助香港創業媽媽在網上的發展。她也提及GoBuddy的網上預訂功能為她省卻許多時間和金錢,以專注在創業媽媽的發展上。

給未來創業家的話?

「生意應該可以容下不同聲音!例如在創業媽媽,支持我們的人其實有男性的聲音,也當然有女性的聲音。在做決定時多聽聽不同意見,即使看似不關係但可能會有不同的收獲!」

她也提到,想創業的人可以考慮在有孩子前開始準備。因為你會有更多的時間和心力放在你的理念上,也比在有更多家庭負擔的時侯更容易做決策。

最後,她鼓勵大定在創業前可以試試在大企業裏先工作,累積經驗和實力,在創業時這些會是莫大的幫助!

香港創業媽媽

網站: https://hkmomtrepreneurs.com/

電郵: hello@hkmomtrepreneurs.com

電話:9248-4861

5 books you must read if you are an Entrepreneur

No matter how successful you are, knowledge and powerful advise is one thing which is never-ending. Below are some of the best books with god-tier advise that can help entrepreneurs and to-be entrepreneurs.

1) How to Win Friends and Influence People by Dale Carnegie

One of the best books to help improve people skills and a step-by-step guide to make lifelong connections.

2) The 7 Habits of Highly Effective People by Stephen Covey

This book written especially for Entrepreneurs and how they can achieve success by imbibing certain qualities and further help build their business.

3) The Art of the Start by Guy Kawasaki

If you are looking for some inspiration or just anything to take your first step as an Entrepreneur, this is your go-to book.

4) Getting Things Done by David Allen

Looking for ways to get rid of that procrastination? and stress? This book will help you get organised and clear your mind.

5) Think and Grow Rich by Napolean Hill

One of the most popular and best books out there used by millions of people and business owners. It will help you get perspective and a positive mindset and just the perfect advise that you are looking for.

Reference:

https://www.fundera.com/blog/best-books-for-entrepreneurs

7 Tips for Managing Online Activities

Organizing online events may be new to you, but there’s no need to find the prospect of doing so intimidating!

So what is an online event? Simply put, an online event is any event that is hosted online. Using online platforms, more and more events are now being hosted remotely rather than in a central physical location. They can be anything from workshops to courses to virtual meetups to conferences and more.

If you’re uncertain how to approach setting organizing one, just give these few tips a read!

1. Be Original

First things first, decide what you want your virtual event to be about. If you’re trying to attract a large audience, make sure to choose an original topic. Why should people attend your event or listen to you when you are in saturated marking, doing and talking about the same things as everyone else? That’s not to say that you can’t succeed in a popular area though; just find a niche. Last, sure to also tailor your virtual event to your own brand and strengths.

2. Make a Plan

Once you know what you want your event to be about, it’s time to start making a plan. Set a date and a time for it first. Be sure to consider what will work best for the most people; avoid major holidays or other days people may be busy, and think about how times may work for people in different time zones. As for the length of the event, you want your event to be long enough for substantial interaction, but not long enough that people’s interest will wane. The ideal length will vary from event to event.

Next, decide what format you want for your online event. Do you want it to be all live, or do you want to include pre-recorded elements? If you are planning on more of a presenter-centric event like a course or conference, think about if you want a single presenter or multiple? Will it be an interview, and ask me anything, a product demo?

Last, you’ll need to choose a platform on which to host your event from. These days, there are many options. Perhaps the most well-known or popular right now is Zoom. The software can work for both group meetings where everyone participates in conversation as well as talks where one presenter is the main focus and others simply join in to listen or submit questions. GoBuddy is another fantastic option. The webstore and booking site allows users to list their events on an online marketplace and provides video conferencing tools that don’t require any additional app downloads.

3. Promote the Event

Promoting your event can be done simply enough by posting about it on social media. Be sure to include links in your posts to a site where people can register for your event. If you already have an email list, include information about your event in newsletters you send out.

4. Do Prep Work

Make sure you put in adequate preparation for your event! For example, even great speakers may not be used to doing online events. Without the energy of an in-person crowd, they may find it harder to keep up the same banter. For this reason, practice is a must! You should also do a dry run before the actual day-of as it provides a chance to test all the software and troubleshoot any issues. Even if things all work during your dry run, it’s still a good idea to have a plan for what to do if anything does go wrong during your event so you won’t be scrambling in the case that it does.

5. Engage your Audience

When an event only has a one-directional flow and it’s just a presenter speaking at an audience, it’s easy for the audience to lose focus. Keep your attendees connected by involving them with polls, quizzes, questions, and games! Another simple way to ensure you start off well is to simply begin on time. If you’re late, you’ll already be losing people’s interest from the start.

6. Make it Inclusive

If you want to reach a larger audience, consider being more mobile-friendly so more people will have access. Ensure any software features you plan to use in your event work on mobile versions as well and try to think about any other considerations you may have to make for phone usage. For example, if you are showing any presentations, use a large font size so the text will still be readable on smaller phone screens.

7. Follow up with a Survey

Getting in touch with your attendees after the event and asking for feedback is the easiest way to improve in the future. Doing so allows you to hear first-hand what worked well and what didn’t. If you use a software like GoBuddy to run your event, built-in communication features can make reaching out to your attendees can be really simple!


【7個步驟輕鬆做到滿分網上活動!】

當大家都在做網上活動,我們可以如何突圍而出?

1.不要害怕獨樹一格

首先,肯定你的目標顧客和受眾是誰。當您處於一個有這麼多競爭者的巿場中,與其他人談論相同的事情時,為什麼人們應該參加你的活動或聽你的?根據自己的品牌和優勢量身定制網上活動吧!其實網上活動要成功,必先與你的觀眾建立良好,可信任的關係。這個我們會在之後探討喔!

2.制定計劃

知道要舉辦的活動之後,就可以開始製定計劃了。首先設置日期和時間。確保考慮對大多數受眾可以參加的時間點,這個可以參考IG或FB的後台分析。

至於活動的持續時間,如果希望活動足夠長,可以進行更多互動,但又不要長到讓人們的興趣減弱。理想的長度因事件而異。(例如聊天室和賣場網購也有不同互動形式)

接下來,確定活動使用的格式。你會希望它全部直播,還是包含預先錄製的影片?如果計劃進行更多以觀眾為中心的活動,例如課程或會議,請考慮是否要更多演講者?

最後,您需要選擇一個平台來承載您的活動。也許現在最著名的是Zoom,可以用於小組會議,也可以用於網上演講,但就不能同時售賣產品和展示你的商店。

要做到以上的話,可以考慮用GoBuddy~可以一次進行網上營商,線上會面,和活動管理,而且不需要下載應用程式喔!

3.推廣活動

只需在社交媒體上發布有關活動的信息即可輕鬆完成。確保在您的帖子中包含指向人們可以註冊您的活動的網站的鏈接。如果您已經有電子郵件列表,請在發送的新聞通訊中包含有關事件的信息。

4. 做好萬全準備吧!

即使是網上活動也不可掉以輕心,要採排!採排!採排!重要的事說三次。尤其當我們要跟同事合作時,更要清楚每個人的工作崗位。

5. 與觀眾互動

不能只有你說,也要適時讓大家感到他們是可以被看見的。這樣不但會增加觀眾對你的好感,更能讓他們參與在你的活動中,往後更積極參加!

6. 顧及各種需要

這個不用多說吧。網上活動的參與者有各式各樣,記得可以的話做好參加者調查,看有沒有其他國家的參與者,接納不同文化和語言。

7. 活動還未結束!

記得活動後適當調查一下大家對活動的回饙,對你日後的活動有莫大的幫助!


Fun Facts about Starbucks

Starbucks- Everyone’s go to coffee shop! Some might say it is overrated or overpriced but all those things aside, nothing beats their homely environment and great customer service. Here are some facts about Starbucks you might not be aware of!
  • There are more than 87,000 drink combinations possible.
Best Starbucks Drinks Around the World - Delish.com
  • Starbucks spends more on healthcare for employees than on coffee beans every year.

Starbucks offers employees free mental health app - Talent Canada
  • Starbucks has its own record label.

From Sonic Youth to Sia, the surprising history of Starbucks ...
  • They have been sued for under-filling lattes.

Starbucks Blonde Vanilla Latte Review: Sweet, Floral, Bright, and ...
  • The reason why Starbucks has more round tables than rectangular ones for customers is so that their customers feel at home.

Chairs tied around tables at metro Starbucks in effort to ...
  1. 星巴克飲品的配撘合計有87000個!
  2. 星巴克付在員工醫療福利上的成本比咖啡本身還要多
  3. 他們有自己的唱片公司!
  4. 他們曾因沒有把latte量倒滿而被控告!
  5. 他們有更多㘣桌的原因是令顧客感到在家的舒適感

Reference:

https://www.insider.com/starbucks-fun-facts-2018-7#theres-a-reason-for-the-round-tables-in-the-restaurants-7

Some Interesting Facts about Coca-Cola

#1 There are only two countries in this world where Coca-Cola is not sold- Cuba and North Korea

15 Bans and Restrictions You Can Only Find in North Korea

#2 Coca-Cola is the second most understood word in this world after “OK”

#3 In 1985, Coca-Cola became the first soft drink to go to space.

Coke was the 1st soft drink consumed in space

#4 The Coca-Cola brand is worth an estimated $83.8 billion. That is more than Budweiser, Subway, Pepsi and KFC combined.

#5 Coke makes so many different beverages that if you drank one per day, it would take you more than 9 years to try them all.

Portfolio overview | Coca-Cola HBC Russia

#1 這個世界上只有兩個國家沒有出售可口可樂: 古巴和北韓

#2 可口可樂是僅次於“ OK”的最被理解的單詞

#3 可口可樂在1985年成為第一款進入太空的汽水。

#4可口可樂品牌價值估計為838億美元。(遠遠超過了Budweiser,Subway,百事可樂和肯德基的總和!)

#5可樂生產非常多種不同的飲料。如果您每天喝一杯,那麼要花9年以上的時間才能嘗試全部。

Reference:

https://www.businessinsider.com/facts-about-coca-cola-2015-9#coke-makes-so-many-different-beverages-that-if-you-drank-one-per-day-it-would-take-you-more-than-nine-years-to-try-them-all-coca-cola-has-a-product-portfolio-of-more-than-3500-beverages-and-500-brands-including-sodas-energy-drinks-and-soy-based-drinks-6

3 Ways Businesses Can Be More Sustainable

Corporate Social Responsibility is becoming an increasingly important aspect within all businesses. Choosing to “go green” and holding campaigns to spread awareness about sustainability is what grants businesses bonus points amongst the consumers. Not only does it help the environment- it establishes you as a brand that cares about the environment and community, thereby refining your brand image. And, lets be real- brand image is super important. It is pretty much what distinguishes you from your competitor.

#1 Going Paperless

Imagine how many trees don’t have to be cut if businesses can forego using paper and adopt a cloud-based filing approach to save all their information and data. Up to 50% of business waste is paper waste; hence, businesses will be able to lower their impact on local landfills by converting to a paperless office. Since we are talking about it in business terms- it reduces costs! An average worker uses 10,000 sheets of paper annually- going paperless would help reduce the cost of buying tons of paper for office work.

#2 Letting Employees Work from Home

Another way a business could lower its carbon footprint is by encouraging remote working. A reduction in the usage of electricity, reduction in pollution (no commute) and fewer office supplies used leading to a reduction in office waste.

#3 Recycle, Recycle, Recycle

It’s inevitable for companies to produce tons of waste and to continue doing so. However, it is possible for companies to reduce the amount of waste they produce by recycling most of it. Not all of it has to go to landfills, right? As much as 60% of the rubbish that businesses send to landfills can be recycled; and it does cost a lot of money. Most businesses just keep a little rubbish bin on their floor but it is wise to adopt a waste bin of categories “Plastic, Paper, Glass” for recycling.

References:

Adapting to Online Business during the Pandemic

More likely than not, if you have a business, it has been dramatically affected by the recent Coronavirus pandemic. In order to prevent further spreading of the disease, social distancing and quarantine has become the new norm. This, however, has not been beneficial for many businesses. Without customers walking into their stores, many offlines businesses have seen their revenues drop, and some have even had to close.

Adapt to online marketplace

One way that businesses have learned to cope with such circumstances is through adapting to and embracing a new online marketplace. While in-person shopping and services may be suffering blows right now, online shopping and services are booming like never before. And learning to tap into this market could mean a world of difference for businesses going through troubles. If there has ever been a time for entrepreneurs thinking about growing their online businesses to make it happen, it’s now.

Grow your online sales

First of all, many businesses have begun to use incentives to grow their online sales. Whether it’s through coupons, deals, or free shipping, these incentives can draw a lot of attention to businesses. In fact, one survey found that 56% of customers are interested in the initiatives that brands have put in place during the outbreak. Other businesses have taken the approach of creating offers for free or heavily-discounted services that ease the current situation (like free meditation apps or online yoga instruction) in hopes of increasing brand awareness and of retaining customers after the pandemic and the deal end. However, businesses should always consider the costs of any customer incentives to ensure they don’t outweigh the benefits.

Online meet ups could be helpful

While selling online, businesses can also think about new products or services they can provide their customers. Although the avoidance of close contact might mean fitness classes, restaurant meals, and other in-person activities are no longer possible, these industries have done their best to meet old customer needs through the internet. Exercise classes are being hosted on zoom and restaurants are cooking meals to-go. In this same manner, other businesses that were similarly previously reliant on human interaction should consider what replacements they can offer instead, how they can solve the old customer needs with new methods.

Adapt to the changes by introducing new products!

Another idea to consider is producing something new that caters to new pandemics needs. For example, some businesses have also started selling product bundles that provide at-home entertainment like crafting or cooking kits. While it might mean shifting away from their pre-pandemic mode of operation, businesses should be open to expanding into open niches. And as always, they should feel free to do outreach and simply ask customers what they want.

Everyone is on social media now…

As businesses expand their online practices, social media is one of the top factors to keep in mind. While growing their online practice, businesses should use social media and virtual outreach to engage customers. During the pandemic, reflecting on the current citation (including any struggles) is a way to connect with them. With quality social media handling and interaction, businesses can significantly increase brand awareness, increase consumer trust, and draw in new sales. Some ways stores have taken advantage of social media stores include going live on different platforms to display their wares in lieu of in-person browsing or to show off behind-the-scenes activities and to post on their Instagrams stories with polls and questions. A blog is another means of sharing valuable content with readers, and it can become a reliable, authoritative source of information. Moreover, social media and email are also both very effective ways of marketing.

Optimise your website!

Of course, if their aim is to expand online business, businesses must ensure their website is functional. First, check that the website loads and displays well on both desktop and mobile. Next, make sure it is up-to-date and answers the following questions: Is the business open? If so, at what locations, on what days, and during what hours? Have there been any other changes in pace due to the pandemic? It may even be useful for some businesses to create a Corona FAQ page if the pandemic has created enough uncertainty around their operation. Businesses should also keep their Google Business listing updated with the same important information.

Stay healthy, stay happy

Lastly, aside from concrete changes, business owners should also try to keep within a positive and constructive state of mind to aid themselves, their business, and their community. Although the switch to online business may be abrupt and stressful, taking advantage of new internet shoppers and maximising online sales can result in an expanded market that will last long beyond the pandemic. Additionally, seeing this pandemic as a time to learn a new skill, whether it be related to online business or not, can prove to be useful in both the short and long run. Taking this time as an opportunity to work together with and lean on other businesses within the same industry can provide needed assistance and forge new connections for the future. If a business has the means, a local community or charity focus can also improve brand name, especially as the coronavirus outbreak has created a new sense of responsibility to the community for many people.

All in all, while the shift to online business may have been unexpected, there are still many things businesses can do to make the best out of it and even possibly grow in the proces. Just remember, even small changes matter, meet customer needs, and focus on maintaining building your brand. And, of course, make sure to keep on top of quarantine restrictions as they change and know what they mean for you!


在疫情下,中小企和創業家們是如何應對的呢?讓GoBuddy和你看看他們用了什麼方法吧!

✨適應網上市場

企業已學會擁抱新的網上市場。儘管面對面的購物和服務正遭受打擊,但在線購物和服務正以前所未有的速度蓬勃發展。學會打入這個市場可能對遇到瓶頸的企業帶來不同商機。如果你曾經考慮發展自己的在線業務,那就是現在!

✨增加您的在線銷售

許多企業已開始使用激勵措施來增加在線銷售量。無論是通過優惠券,交易還是免費送貨,這些激勵措施都可以引起廣泛關注。實際上,一項調查發現,有56%的客戶對品牌在爆發期間採取的措施感興趣。其他企業則採取了創建免費或打折優惠服務的提議的方式,以緩解當前的狀況(例如免費的冥想應用程序或在線瑜伽指導),以提高品牌知名度並在交易結束後留住客戶。但是,你還應考慮措施的成本,確保它們不會超過收益。

✨在線聚會?

在網上銷售時,企業還可以考慮他們可以為客戶提供的新產品或服務。儘管避免親密接觸可能讓大家不再上健身課,外出用膳等,但這些行業已盡力通過互聯網滿足老客戶的需求(網上健身課程正在流行中!)同樣,以前依賴人機交流的其他行業也可考慮提供哪些替代產品,以及他們如何使用新方法解決老客戶的需求。

✨通過引入新產品來適應變化!

要考慮的另一個想法是生產滿足新需求的新產品。例如,一些企業還已經開始銷售新產品,這些產品可提供家庭娛樂,例如手工製作或烹飪套件。雖然這代表要改變經營方式,但企業應該願意向開放的市場擴張。

✨現在每個人都在上社交媒體!

隨著企業擴大在線業務,社交媒體是首要因素之一。在發展在線業務的同時,企業應使用社交媒體和虛擬外展吸引客戶。在疫症期間,反思當前策略是與建立聯繫的一種方式。通過高質量的社交媒體內容和互動,企業可以大大提高品牌知名度,增強消費者信任度並吸引新的銷售。例如在不同平台上直播來展示商品或展示幕後活動,並在Instagram故事中進行互動。寫blog也是與讀者共享內客的另一種方法,它可以成為可靠,權威的信息來源。此外,電子郵件也是非常有效的營銷方式喔!

✨優化您的網站!

如果目標是擴大在線業務,企業必須確保網站正常運行。首先,檢查網站是否可以在所有裝置上正常顯示,確保它是最新的版本。此外,創建一個FAQ頁面會很有用!企業還可使用重要信息來更新其Google Business列表。

✨保持正向!

最後,記得保持積極的心態!:) 幫助自己,企業和社區,將現在視為學習新技能的時機,無論是否與業務相關,增值自己在短期和長期都是有用的!以此為契機,與其他企業合作還可為將來建立新的商機!來為你身邊的人帶來正面影響吧!