5個你不何不知的電商 數碼行銷名詞 | 5 terms in E-commerce you must know!🤩

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在剛開始接觸電商時,定會遇到一些問題和專有名詞。這次讓Gobuddy和大家看看有甚麼名詞可以學習吧!

Bounce Rate

Bounce rate represents the percentage of visitors entering the site and leaving immediately.

彈出率是指有多少%的訪客在剛進入一個網站時沒有進行點擊而馬上離開。

Conversion rate

Conversion rate in digital marketing means the rate at which site visitors turn into paying customers.

轉換率是指有多少網站訪客最終成為付款的顧客。

mCommerce

mCommerce, as known as mobile-commerce, refers to the use of mobile devide to conduct commercial transactions online.

手機商業是指用智能電話進行購買活動的業務。

Brick and Mortar 實體店

Traditional business offering products or services through face-to-face interaction, with a physical store that the business possesses. This is often regarded as a type of business in a more traditional path. Some may consider converting some of their sales online.

傳統企業實體店面對面互動來提供產品或服務。在2020, 更多人會考慮在線轉換部分銷售。

Upselling

The technique of showing similar products to customers in order to increase sales in related products.

Upselling 是指向客戶展示相似產品以增加相關產品銷售的技術。

GoBuddy相信,網上生意是輕鬆、高效、省時。 任何人都可以建立網上社群。

Visit www.gobuddy.asia for more.

【GB創業聊天室:尋找熱愛的行業 Concept X Plus 】

GoBuddy相信,每個人都可以建立自己的網上生意。我們致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們很榮幸邀請到Concept X plus創辦人 Sarah來跟我們談談她的創業故事!

Concept X Plus的起源

Sarah表示,她是在自己本來投身的行業中工作了一段時間,希望 轉而尋找一些自己有與趣的生意發展。她一直都熱愛旅遊,故萌生了創立一家旅行社的念頭。於是悠心之旅便在2012年誕生。後來,她想把公司發展得更多元化,於是創立了悠心生活,希望為香港人每天上班的辦公室添一些生氣和樂趣。

過程當中遇到什麼困難?

Sarah分享,在創業初期直到現在,她遇到的最大問題是宣傳渠道不足,故接觸新客人的速度較慢。在悠心生活初期,她倚靠大型社交媒體的手作平台去做宣傳,但她認為這些效果有限,所以她和她的夥伴亦會建立屬於Concept X plus的網站,盡量把網上的觸及率最大化。

此外,她也提到悠心之旅需要解決的問題是如何在旅行社界中突出,她表示他們會在市場中尋找自己獨特的定位,如專門服務一些較冷門的地區和接觸當地文化,去突出品牌。

有趣的是,Sarah坦言在初期他們會因為文化差異而跟當地人出現溝通問題,但她表示後來熟習不同文化特色之後,問題便迎刃而解。她表示,跟不同文化背景的人合作需要信任和清楚對方行事風格,才能成為良好合作夥伴。

給想創業的人一些小貼士

在多變的市場環境下,Sarah建議可以把業務發展得更多元化,在穩定主品牌後可考慮拓展,分擔風險。

最後,她亦建議找一個真的有興趣的行業去嘗試,而非盲從市場潮流。因為所有行業皆有其艱辛之處,如果從事了一個全無熱誠的行業,在創業初期的問題會顯得格外困難。如她在創辦悠心之旅初期的問題,都是因為對旅遊的熱愛才會在遇到問題時更有決心去做好,最後把問題解決。

「不要盲從潮流,因為從事真正熱愛的行業會讓一開始的困難解決得事半功倍。」

Concept X plus

Website: http://www.concept-x2.com/

Facebook: https://www.facebook.com/travel.conceptxplus

如果你也有創業的念頭,或正在為你的生意尋找一個合適的網上解決方案,歡迎聯絡我們,讓我們在你的電商之路進一步協助你!

GoBuddy電郵:hi@gobuddy.asia

GoBuddy網頁:www.gobuddy.asia

GoBuddy Facebook: https://www.facebook.com/gobuddyasia/

GoBuddy Instagram: https://www.instagram.com/gobuddyasia/

Behind the Brand: Ho Ho Go Experience Limited

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are happy to inviteThis time we are honoured to invite Ling, the founder of Ho Ho Go Experience Limited, to talk to us about her entrepreneurial story!

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are happy to inviteThis time we are honoured to invite Ling, the founder of Ho Ho Go Experience Limited, to talk to us about her entrepreneurial story!

What inspired you to start Ho Ho Go Experience?

Ho Ho Go Experience Limited (hereafter referred to as Ho Ho Go) was founded in 2014. It coincided with the social movement and environmental changes in Hong Kong at that time. Ling felt that something needed to be done to preserve Hong Kong’s unique culture and conservation awareness and give back to the society. She mentioned that when introducing Hong Kong to foreign tourists, most people mentioned various sightseeing spots and tourist attractions, but in fact, Hong Kong still has a lot of history and culture worth exploring. So she started to try different ways to promote, and the idea of Ho Ho Go began to grow. In addition, she mentioned that her previous experience of personally experiencing the culture of different places in Hong Kong is one of the important reasons, which makes her hope that more people can experience this metropolis from a different perspective.

Social enterprise? Travel agency? Cultural organisation?

In the early days of Ho Ho Go, Ling said that she had struggled with what format to run Ho Ho Go. At first, because of legal regulations and licensing considerations, she had thought of establishing a travel agency. But then she changed her mind. Her original intention was to promote Hong Kong culture, so a travel agency operating in a pure business model seemed unsuitable. She turned to social enterprises to consider, and finally adopted a cultural conservation organization operating in the social enterprise model to develop well. She said that adopting this business model is better than establishing a self-sustaining operation model. On the other hand, it can also make the core values of cultural conservation organizations more prominent.

Misunderstanding positioning

However, Ling mentioned that this business model will cause some misunderstandings about the business positioning. For example, when some schools hope to find a cultural conservation organization to cooperate with, they will realize that they are also a licensed travel agency, and vice versa. Therefore, she mentioned that she also encountered some difficulties in establishing positioning.

New forms of online guided tours for travel agencies under the epidemic

Regrettably, due to the epidemic, the guided tours originally scheduled for overseas and Hong Kong have also been cancelled. She said that although this is a difficult one, she will try to use new methods to manage it well. For example, in the form of online real-time guided tours (virtual live), online audiences can also experience the cultural experience of different places in Hong Kong. In recent years, she has also put more information on social media to make the promotion culture closer to the audience. She said that in the early days of her business, she mainly contacted new customers on some large travel websites, so using different online channels in the early days of business can also help the brand.

Manage better than the story encountered

Ling said with a smile, “there are many profound stories in the process of doing well”. For example, she once met some older tourists who visit Hong Kong with old classmates, hoping to create a good memory here. At the end of the journey, they embraced and cried emotionally. Also, once when a professor from Japan was traveling in Hong Kong, he wanted to find some itineraries that were purely sightseeing spots. But after Ling introduced the concept of cultural guided tours to him and suggested that he try them, they made him discover a different kind of travel pleasures.

Tips for those who want to run a social enterprise

Ling said that the mentality of running a social enterprise should not be purely “doing good deeds”, but rather focus on the ideas that one wants to bring out. Consider appropriate and sustainable business methods based on core values and obtain business value and contribute to the community “Drop the ego and keep learning!”

If you are thinking of starting a business, or if you need a digital solution for your business, simply send us an email, let GoBuddy transform your business journey!

Email: hi@gobuddy.asia

Website: www.gobuddy.asia  

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Ho Ho Go Experience webpage: https://www.hohogo.com.hk/en/home/

Ho Ho Go Experience community page: https://www.gobuddy.asia/community_front?ct=4dd53521c57061a1

Ho Ho Go Facebook: https://www.facebook.com/hohogoexperience/

【GB創業聊天室】香港本土手工啤酒品牌:麥氏釀酒廠

麥氏釀酒廠(下稱麥氏)在2014年成立,是香港第一間全部由土生土長香港人成立的精釀啤酒廠。麥氏由三位創辦人共同創立,今天GoBuddy很榮幸邀請到麥氏釀酒廠創辦人之一 Mark 跟我們談談他們創業的故事,和在香港做釀酒生意的故事和心得!

關於麥氏釀酒廠

GoBuddy相信,每個人都可以建立自己的網上生意。我們的團隊致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們邀請到麥氏釀酒廠創辦人之一 Mark 跟我們談談他們創業的故事,和在香港做釀酒生意的故事和心得!

麥氏釀酒廠(下稱麥氏)在2014年由三位創辦人共同創立,是香港第一間全部由土生土長香港人成立的精釀啤酒廠。

麥氏釀酒廠的起源⋯⋯

故事由三位創辦人的大學生涯開始—- 當初他們希望在畢業後嘗試闖一番屬於自己的事業,在機緣巧合下接觸到手工啤酒釀製行業。Mark提到,當時香港釀製啤酒的品牌並不多,而在他們接觸到這些品牌後發它們大部分的目標客户群都是外國人或旅客,故萌生創立屬於香港人的手工啤酒品牌的念頭。

純本土製造啤酒的定位

Mark闡釋,本土製造並不非只有生產地的定義。在市場推廣、產品是否符合當地人口味、乃至於資源是否投放在本土圈子等等,也是「本土製造」當中的含義。因此,在麥氏成立初期,他們放了很多時間在推廣手工啤酒相關知識,讓更多人嘗試不同手工啤的口味,希望讓麥氏更貼近本地市場。

在香港做手工啤酒廠遇到的難關?

最大的問題是⋯⋯

Mark坦言,在香港對手工啤酒有較深認識的人並不多,而當初麥氏面對的問題便是如何讓更多人接觸手工啤,以及平衡不同市場的需求並適當拿捏公司資源分配。

拓展產品種類 嘗試不同宣傳方式

有趣的是,麥氏釀酒廠除了售賣手工啤酒產品外,亦有不同種類的產品如洗髮水、T恤等。Mark笑言,當初發展這些產品是抱着好玩、不妨一試的心態,但其實發展不同產品對推廣手工啤及本土品牌也是有價值的。

另外,他們也會嘗試參加不同的市集及工作坊,更切身了解到本地人的口味和貼近顧客需要。

網上工具的重要性?

Mark表示,在現今社會,社交媒體和網上銷售渠道對品牌推廣和宣傳有着相當必要性,故他們也會利用不同網上工具去拓展品牌。但他強調在選擇工具前要先了解清楚自己品牌需要接觸的客户群,才可以有效利用不同渠道去達到更好的宣傳效果。

給想創業的人的小貼士?

不要為做而做

Mark表示他們當初也是抱着一團火便開始了他們的釀酒廠事業,而他寄語年輕人要想清楚自己的品牌定位和市場需求,而非因為一個市場十分受歡迎而去盲目跟隨。

細心留意市場變化 保持大局觀

因為社會變化愈趨急速,Mark提到創業人要時刻留意市場變化及大局走向,為未來的不穩定性作好準備。最後,他亦建議大家開始前想清楚人事調配,資源分配、進場離場機制方面的安排。

| 建立事業是人生中的小拼圖,如果有想法的話,不妨一試!

麥氏釀酒廠共同創辦人 Mark

麥氏釀酒廠

網頁: https://www.maksbeer.com

Facebook: https://www.facebook.com/MaksBeerr/

Instagram: https://www.instagram.com/maks_beer/

如果你也有創業的念頭,或正在為你的生意尋找一個合適的網上解決方案,歡迎聯絡我們,讓我們在你的電商之路進一步協助你!

電郵:hi@gobuddy.asia

網頁:www.gobuddy.asia

Hong Kong Local Craft Beer Brand: Mak’s Brewery

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are honoured to have Mark, co-founder of Mak’s Brewery, to talk to us about their entrepreneurial story, and the experiences of doing a craft beer business in Hong Kong!

About Mak’s Brewery

Mak’s Brewery (hereinafter referred to as Mak’s) was established in 2014. It is the first craft beer brewery in Hong Kong that was founded by Hong Kong natives. Mak’s was co-founded by three founders.

The origin of Mak’s Brewery…

The story begins with the college careers of the three founders—they originally hoped to try their own business after graduation, and came into contact with the craft beer brewing industry by chance. Mark mentioned that there were not many brands of beer brewing in Hong Kong at that time, and after they came into contact with these brands, most of their target customer groups were foreigners or tourists, so the idea of creating a craft beer brand belonging to Hong Kong people was born.

Positioning of purely locally made beer.

Mark explained that local manufacturing is not just a definition of production location. Marketing, whether the product meets the tastes of the locals, and whether the resources are invested in local circles, etc. are also the meaning of “local manufacturing.” Therefore, in the early days of Mak’s establishment, they spent a lot of time promoting knowledge about craft beer, so that more people could try different flavors of handmade beer, hoping to make Mak’s closer to the local market.

Difficulties encountered in making a craft brewery in Hong Kong?

The biggest problem is…

Mark admitted that there are not many people in Hong Kong who have a deep knowledge of craft beer, and the problem that Mak’s faced was how to get more people to contact with craft beer, and to balance the needs of different markets and appropriately allocate company resources.

Expand product categories and try different promotional methods

Interestingly, in addition to selling craft beer products, Mai’s Brewery also sells different types of products such as shampoos and T-shirts. Mark said with a smile that the initial development of these products was with a fun mindset and a try, but in fact, the development of different products is also valuable for promoting handmade beer and local brands.

In addition, they will also try to participate in different bazaars and workshops to better understand the tastes of the locals and meet the needs of customers.

The importance of online tools?

Mark said that in today’s society, social media and online sales channels are quite necessary for brand promotion and publicity, so they will also use different online tools to expand their brands. But he emphasized that before choosing a tool, you must first understand the customer groups that your brand needs to contact, so that you can effectively use different channels to achieve better promotional effects.

Tips for people who want to start a business?

Don’t do it for…

Mark said that they started their winery business with a fire, and he sent a message to young people to be clear about their brand positioning and market needs, rather than blindly following because a market is very popular.

Pay close attention to market changes and maintain a big picture.

Because social changes are becoming more and more rapid, Mark mentioned that entrepreneurs should always pay attention to market changes and overall trends, and be prepared for future instability. Finally, he also suggested that everyone think about the arrangements for personnel deployment, resource allocation, and entry and exit mechanisms before starting.

“Building a career is a small puzzle in life, if you have an idea, you might as well give it a try!”

Mak’s Brewery

Website: https://www.maksbeer.com

Facebook: https://www.facebook.com/MaksBeerr/

Instagram: https://www.instagram.com/maks_beer/

If you are thinking of starting a business, or if you need a digital solution for your business, simply send us an email, let GoBuddy transform your business journey!

Email: hi@gobuddy.asia

Website: http://www.gobuddy.asia

【GoBuddy創業聊天室】香港暗黑系創作者:奈樂樂 Naloklok

GoBuddy相信,每個人都可以建立自己的網上生意。我們的團隊致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們很榮幸邀請到香港暗黑系創作者奈樂樂來跟我們聊聊他一路上在文創路上獨特的創作經歷,和在創作行業遇到的各種故事和心得分享!

關於奈樂樂

奈樂樂是一位香港黑暗童話繪本作家,擅長以短篇故事描繪及諷刺現實,代表作包括引起社會關注青少年精神健康的動畫作品《跳下去的一秒》,並曾獲得多項原創漫畫奬項和「2019青藝節青少年藝術家年賞-多媒體組別」十大青少年藝術家等等。他畢業於香港理工大學設計學碩士(國際設計與商業管理)課程,後來獲頒發獎學金到拉脫維亞藝術學院攻讀視藝碩士。

奈樂樂的創作過程

是什麽讓奈樂樂投身創作?

當被問到這個問題時,奈樂樂分享了他求學階段的一個故事。

當初奈樂樂在香港理工大學修讀設計與管理學,在一次偶然的機會下碰見一個在拉脫維亞進修美術的機會,於是他把握機會,成功領取奬學金並前往當地,開始了他的美術啟蒙之旅。他提到,那次機會是一個讓他重拾畫筆的契機。

開始原創故事的創作旅程⋯⋯

而有一次,藝術學院繪本科的項目是要學生們畫一個繪本,要構思一個故事並把它用美術方式表達出來。本來奈樂樂只希望用一些有名的童話故事作藍本,但他的老師問了他一句:「難得可以畫自己的繪本,為甚麼不使用自己的原創故事呢?」於是他在自身經歷中尋找靈感,創作了他的第一本黑暗童話,並獲得很多正面評價!

奈樂樂作品《跳下去的一秒》(書中插圖)

同時管理設計公司和插畫品牌

因為奈樂樂有著管理設計公司和藝術的豐富知識,於是回港後他成立了設計公司,為客戸提供品牌策略及多媒體設計方案;同時他建立了插畫品牌,然後把他在社會上觀察到的事結合, 創作一些可以警愓讀者、用非傳統方式帶出寓意的繪本故事。

品牌定位?

一開始奈樂樂是把讀者定位放在青少年身上,但他意外地發現把作品放上社交媒體後許多大人、各年齡層的讀者因跟故事產生共嗚而關注他的品牌。他又提到在過去的書展跟很多青少年的讀者接觸,令他希望把定位更集中放在青少年身上,能把故事寓意更深刻的闡述。

創作人可以如何在逆境生存?

奈樂樂教授青少年繪畫技巧

現今社會環境讓各行各業都遇到許多挑戰,對創作人來說更甚。有什麽貼士讓大家更能把品牌意識宣傳開去呢?奈樂樂給創作人們提供了三個貼士。

首先,他提到自己會利用社交媒體分享一些創作教學(如Photoshop技法,人像速畫技法等等),在提供豐富教學內容的同時能讓插畫品牌獲得更多曝光,一舉兩得。另一方面,偶爾創作一些貼近社會的作品如賀圖等,也能在網上爭取自然曝光。

而如果環境許可,他也鼓勵創作人們參與一些實體活動如簽名會、書展、寄賣等,讓品牌接觸到目標群眾為止。

在香港做創作遇到的挑戰?

奈樂樂與他的學生

香港和其他地方的文化氛圍

在香港創作定會遇到挑戰,奈樂樂笑言香港人比較「實際」,在書展大賣的書多是金融、旅遊這類書籍,反觀文創類的書,大部分人會認為網上也可以看到,從而讓文創類書籍在香港較難生存。對比台灣、日韓等地,前者的文創氛圍較本地強,人們較願意付出去支持創作者,後者則孕育許多暗黑類作品和畫家,市場環境大不相同。

在出版社遇到的難關?

由於奈樂樂的作品偏向暗黑系,當初尋找出版社時曾遇到不少的難關,他舉例大部份出版社普遍認為香港繪本市場不大,且偏向喜歡出版「正能量」和色彩較鮮艷的作品。但他表示,這並不會影響到他創作的理念,他深信堅持做自己認為對的和喜歡的事,最終會得到大家的認同和讚賞。

奈樂樂作品《童話與現實的邊緣》(封面插圖)

給創作人的話⋯⋯

前軰的話⋯⋯

奈樂樂引述一位前軰曾跟他分享過,創作的歷程是以數年,甚至幾十年計。在別人看到你的作品前必會經歷一段自己默默拼摶的日子。他寄語在這個階段的創作人不要放棄,在過程中尤其不必太在意社交媒體的Like數,讓自己更專注在創作上。

主動爭取機會

奈樂樂提到創作者可以在本地尋找一些比賽和資助,例如D lab 3「香港設計·授權支援計劃」和 「動畫支援計劃」等等,都是可以讓創作人增加曝光率和經驗的。

多尋找合作伙伴

合作伙伴可以讓作品受到更多關注,他表示和別人品牌合作是很好的方式去接觸更多不同的觀眾。

未來的方向⋯⋯

奈樂樂表示,他每年會出版一本新書,而未來一年也將出版新一本繪本《讓我吃雪吧》。他也開始將繪本翻譯成英語,希望打入國外市場。另一邊廂,他計劃繼續開辦網上教學和製作更多教學影片,讓更多人能在家學習繪畫。他也希望在這段時間開發一些新產品,擴大自己品牌。

相關連結:

奈樂樂在GoBuddy: https://naloklok.gobuddy.asia/

奈樂樂官方網站: https://naloklok.com/

奈樂樂Facebook: https://www.facebook.com/nalok.lok/

奈樂樂Instagram: https://www.instagram.com/naloklok/

奈樂樂電郵: nalok.lok@gmail.com

D lab 3: https://dlab.hk/index.php?lang=hk

動畫支援計劃:https://www.animation-ssp.com/zh/

如果你也有創業的念頭,或正在為你的生意尋找一個合適的網上解決方案,歡迎聯絡我們,讓我們在你的電商之路進一步協助你!

電郵:hi@gobuddy.asia

網頁:www.gobuddy.asia

Founder Story of HK Momtrepreneurs

About HK Momtrepreneurs

HK Momtrepreneurs is a nonprofit organisation aimed at teaching mothers and families the skill of entrepreneurship and empowering women to achieve and fulfil their career goals while still balancing their families and communities. Recently, we sat down with HK Momtrepreneurs founder Lena Wong to discuss her experiences with the organisation as well as to listen to her advice for aspiring entrepreneurs.

HK Momtrepreneurs Founder Lena Wong

What inspired her to start HK Momtrepreneurs?

When asked what inspired her to start HK Momtrepreneurs, Wong discussed her own experience as a mother looking to start a business. Sought as she might, she couldn’t find a community that provided the support and information she desired. So she decided to start her own Facebook page where she shared the knowledge and wisdom she had acquired. Over time, she started meeting more and more women in similar positions through the page.

From Facebook page to NGO…

Wong wanted to go back to work, but now a mother of two, her outlook on life had changed and she wanted to make a difference in the world. So in late 2018, she transferred the idea of HK Momtrepreneurs from a Facebook page to an official nonprofit organization.

What was the largest issue she faced?

How can a non-profit coexist with entrepreneurship?

In its early stages, Wong remembers HK Momtrepreneur’s largest issue being how people viewed it. It was new, “momtrepreneurs” was a term she had coined, and people often questioned why a nonprofit existed for entrepreneurship. To overcome these issues, Wong explained she simply focused on educating people and sharing what HK Momtrepreneurs stood for. She emphasized all startups, not just hers, face this need to tell society why it needs you.

Wong also expressed gratitude for the support she had received. Among others, she mentioned the encouraging general manager of a coworking space as well as a bank that waived fees for them.

In the past, she explained that HK Momtreprenuers had worked more like a professional organization and less like a typical charity. But in 2020, HK Momtreprenuers launched a fellowship program aimed at expanding the organization’s reach to different socioeconomic classes. She made this addition, recognizing that while starting businesses, women from less fortunate socioeconomic backgrounds often face the same difficulties as wealthier women while also dealing with more challenges. With this fellowship program, Wong feels HK Momtrepreneus now has a more solid base as a nonprofit.

Unforgettable stories…

Transformation of a hesitant mother

When asked about any memorable stories, Wong had two instances to talk about. The first was a full-time mother she met at a networking event. While fairly educated, the woman hadn’t worked for the past twenty years, long enough that she was no longer comfortable in a professional environment and struggled making strong eye contact. She had lost her confidence in meeting strangers. However, she and Wong still clicked and talked for a while. Just a few months later, this woman had opened her own business (a co-creating space with a kitchen and sewing room), and her whole energy had changed. When Wong asked the woman what had led to her dramatic change in personality, the woman explained that it just was the experience of empowering other women to create that had empowered her.

Paths are intertwined

Wong’s second story was about a sleeping coach/consultant who was going to be a speaker at one of HK Momtrepreneurs upcoming events. In the confirmation meeting, the sleeping coach mentioned that the two women had actually briefly crossed paths once before. She had been in the audience of a panel Wong had participated in. The woman had been inspired enough to make a change in her career path and similarly become an entrepreneur. Wong explained this story had stuck with her because that experience of a small moment changing the course of one’s life was familiar to her.

Story between GoBuddy and HK Momtrepreneurs

When asked about things that aided HK Momtrepreneurs’s development, Wong talked about GoBuddy. She met GoBuddy founder Kow at a seminar, and after seeing a demo of GoBuddy’s features, she decided to utilize its services. She explained how happy she was to have the support it provided. For example, HK Momtrepreneurs often hosts events, and registration had always been a hassle. But with GoBuddy, the relatively low-cost registration system now handles the difficult elements for her.

Words for future entrepreneurs

In the close of the interview, Wong imparted a few words of advice. First, she advised all businesses to have diversity. For her business, that means she is working towards including male and female voices, those of parents and those without children. But she emphasized the need for diversity in all its aspects.

She also suggested that those who wish to be entrepreneurs, both men and women, should establish their businesses before having children. Her reasoning is that after having children it takes time to adjust to your new life, and if you run your own business, you can control your reentry to the workforce and gradually settle back in at your own pace.

Wong’s last piece of advice was to work for a big corporation after finishing school befores starting your own business if possible. She explained that doing so provides the chance to explore and understand what work suits you best. Some may find that they are built for the corporate world, and it is also an easier transition from the corporate world to entrepreneurship than the other way around. Starting a business also requires money, so savings from a corporate salary will help pay bills later on. Lastly, job qualifications build your reputation and improve your potential when heading into establishing a business.

HK Momtrepreneurs

Website: https://hkmomtrepreneurs.com/

Email: hello@hkmomtrepreneurs.com

Tel:9248-4861

關於香港創業媽媽

香港創業媽媽是一個非牟利組織,旨在向母親和家庭傳授創業技能,提倡女性自我實現和實現職業目標,平衡其家庭和社區的參與。最近,我們與Momreprenuers創始人Lena Wong坐下來討論了她在該組織的經驗,並聽取了她對有抱負的企業家的建議!

是甚麼啟發Lena開始香港創業媽媽呢?

「成為了一個母親之後,我希望尋找一個創業的社群,可以提供相應資訊和幫助。但我發現身邊並沒有這樣的群體,於是就萌生了開始Momtrepreneurs的念頭。」她說,「一開始我是在Facebook 開設專頁的,隨著時問累積,開始受到不同女性的關注,並希望陸續推廣我們的理念。」

由Facebook社群走到NGO⋯⋯

Lena在成為一位母親後對人生和職業的看法有了轉變,她希望在照顧孩子的同時也可以平衡工作和職涯,而且她希望更多的女性也可以受啟發而能夠開展自己的職涯。於是在2018年她把本身經營的facebook社群轉而開發了一個NGO.

她遇到最大的問題是⋯⋯?

一個NGO可以如何與「創業」這個理念共存呢?

在最開始的時候,Lena發現最大的阻礙是要把創業理念放在一個可非牟利組織上。一個組織可以如何幫助女性創業呢?

後來,她明白到教育的重要,並更積極清晰的向公眾解釋香港創業媽媽背後的意念,參與社會上的大小事。

她也向曾幫助Momtrepreneurs 的人們真誠的感謝,並表達了對一開始的她提供莫大幫助的人們對香港創業媽媽的支持十分重要!

Lena表示,以往香港創業媽媽是比較傾向於一個專業組織,但她認為在今年開始的不同活動,會把組織更往公益組織方向發展。她也提及比較少經濟能力的女性們可以和其他人更多的交流,從而達到互助,而她們將推出的Fellowship program也希望做到這點!

難忘的故事⋯⋯

一個銳變的故事

當我們問Lena有沒有難忘的故事分享時,她馬上說了一個關於一位猶豫不決的媽媽的銳變故事。

她們是在一個社交場合認識的,在那裏這位媽媽給Lena的感覺是比較害羞內向,不會有很多的眼神接觸。了解後她才知道原來這位媽媽是因為已有20年沒有在社會工作過,所以漸對在社會上陌生的人有一種難以接觸的感覺。

但是在她們認識了其他的創業媽媽後,這位媽媽開始變得更有自信,甚至開始了她的生意,創立一個共享空間,並可以在那使用器材煮食。而她的整個人也變得積極自信,與以前判若兩人!

一位「睡眠諮詢師」的故事

因為Lena經常外出參與活動和演講,在一次的活動中有一位女性向Lena說她曾遇過她,並因為Lena的分享而開始她的睡眠諮詢師歷程。這次的經驗讓Lena更深深明白到她能做的影響,其實小小的分享足以影響到很多人呢!

和GoBuddy的故事

Lena和GoBuddy創辦人Kow是在一次的活動上認識的。Kow向她解釋了GoBuddy的理念,在試用後她決定使用GoBuddy的軟件來幫助香港創業媽媽在網上的發展。她也提及GoBuddy的網上預訂功能為她省卻許多時間和金錢,以專注在創業媽媽的發展上。

給未來創業家的話?

「生意應該可以容下不同聲音!例如在創業媽媽,支持我們的人其實有男性的聲音,也當然有女性的聲音。在做決定時多聽聽不同意見,即使看似不關係但可能會有不同的收獲!」

她也提到,想創業的人可以考慮在有孩子前開始準備。因為你會有更多的時間和心力放在你的理念上,也比在有更多家庭負擔的時侯更容易做決策。

最後,她鼓勵大定在創業前可以試試在大企業裏先工作,累積經驗和實力,在創業時這些會是莫大的幫助!

香港創業媽媽

網站: https://hkmomtrepreneurs.com/

電郵: hello@hkmomtrepreneurs.com

電話:9248-4861

From the UK to HK- The Story of EEK

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are honoured to have Angela from EEK Limited to talk to us about her entrepreneurial journey!

About EEK

Easy English For Kids (EEK Limited) is a teaching playgroup and a tutorial centre for children that focuses on teaching kids through interactive play. Recently, we had a little chat with the founder of EEK, Angela Comer Lam, to understand more about her business and her experiences in the education industry.

Angela Comer – Lam
Owner of EEK Ltd

What inspired her to start EEK?

When asked what inspired her to start EEK back in 2009, Angela talked about her experience as a local kindergarten english teacher and how she felt that the kids were learning as ‘robots’ and wanted to make learning a fun and interactive experience for the children. This prompted Angela to start her own teaching playgroup where she could teach children in the ways she thought was best for them.

What was the largest obstacle she faced?

Angela expressed her concerns and difficulties when she initially started the playgroup and discussed how quite a few children come from her village in the New Territories and the problem was that parents would send their two to three years old child to Angela’s playgroup for perhaps, a year, and send them to school by the age of three. Since Angela only conducts playgroup with a maximum of seven children so that she is able to give individual attention to every child and they all left after a year to go to school, Angela felt that she had to start over every year and find new children which wasn’t very easy. We asked her how she overcame the challenge and she discussed how it was primarily word-of-mouth. There have been many instances where children leave after the age of three but still take tutoring lessons from her and have continued to take it for a long time now.

Difference in Education between the East and West

Since Angela is from the UK, she discussed with us the major differences in education styles between UK and HK and she explained that the HK education style is similar to how the UK’s education style was back in the 40s/50s- “We teach, you learn.” However, the education style is now more evolved in the UK and they understand that all children learn differently and it is important to cater to every child’s learning style rather than just using one way to teach all of them. In Hong Kong, Chinese is taught in a “drill and kill” way which means children are taught by memorising because there isn’t any other way to teach, however, english is taught in the same way and English does not have to be taught like that. Angela explained that one of the primary things she teaches at her tutorial centre is phonics and she teaches children not only the phonics sound but also how to use it. She further explained that once the children have learnt the 42 phonic sounds, they can read almost anything. In the UK, schools allow more interactive learning and students are allowed to question things rather than just accepting it.

Transformation story of two students

Two of her students (brother and sister) came to her for tutoring lessons when they were in year 5 and year 6 respectively and could only read words they had been taught. They were unable to read words they have never seen before and Angela spent a lot of time and effort on them to ensure they could read everything they were given and much more. Fast forward  a couple years and both of them took their DSE’s last year and are now in college.

Education Business in 2020

We further asked Angela whether she could foresee the education business moving online in 2020 to which she responded that it is not something she wants to go down the route of doing and since her tutorial classes are very personalised and interactive, she does not believe that she would be willing to change her teaching to online lessons.

Story between GoBuddy and EEK

Angela was introduced to GoBuddy by HK Momtrepreneuers Founder, Lena Wong, who encouraged Angela to list some of her products on GoBuddy’s online shop. GoBuddy helped develop Angela’s website and are further planning to help her with marketing. Angela also has a youtube page (Angela’s Story Time) where she reads english story books for children. Apart from EEK, Angela owns an online business y2squared selling accessories like jewellery, hair scrunchies and hand-made handbags.

Any words for Future Entrepreneurs?

When asked if she had any tips for entrepreneurs who would like to start a similar business, she discussed how it is important to research and look for business opportunities in your local community and see if there are any similar businesses in your area. Although most students who come to her tutorial session and playgroups live in the same area as she does (New Territories), there are a few students who come from Hong Kong Island and she believes it is primarily because of word-of-mouth.

Connect with EEK
EEK Official Website: https://www.eek.com.hk
EEK Webstore: https://eek.gobuddy.asia
EEK FB Page: https://www.facebook.com/EEKhk/
EEK IG: https://www.instagram.com/eek_sales/

If you are thinking of starting a business, or if you need a digital solution for your business, simply send us an email, let GoBuddy transform your business journey!

Email: hi@gobuddy.asia

Website: http://www.gobuddy.asia

從英國來到香港:Angela的啟發
關於EEK

GoBuddy相信,每個人都可以建立自己的網上生意。我們的團隊致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們邀請到EEK Limited的Angela來分享她的創業心得!

是甚麽讓Angela萌生創立EEK的念頭呢?當被問到這個問題的時候,Angela 告訴我們 —- 一切都是從她在香港的幼稚園任教開始的!

孩子學習就像⋯⋯機械人?

Angela 14年前來到香港時,她發現香港的孩子學習語言的方法是最秏時也最無趣的。在幼稚園的經歷讓她希望開始一個教育中心,讓孩子可以輕鬆學習同時也享受過程。

但做教育並不輕鬆!

因為EEK的中心開設在新界的一個村子裏,所以自然她的第一批學生是在村內生活的孩子。但問題就是,很多家長會把孩子送到EEK學習一年,然後他們就要上幼兒園了。Angela習慣是7個學生一組,所以每隔一年她便要重新找新的學生,然後適應他們新的學習模式。

品牌貼士:口碑是長期的保障

Angela分享時提及她的教育質素讓家長們願意把EEK推介給朋友,這是她剛開始克服學生流動率高的方法。直到後來,家長們開始看見孩子在她的教育下的影響,便會放心讓孩子上更多課。

教育大不同:英國 VS 香港

當問到教育的分別時,Angela馬上分享了她親身的見解!她認為在40/50年代,英國還是停留在『單向教育』的階段(即傳統的老師教,學生只要聆聽方式)。但近年英國的教育方式轉變許多,開始引入一些新的教育方式,讓不同需醁的孩子都能找到最適合他們的學習模式。另外,孩子們都會被鼓勵去問問題,而不是盲目認同權威者說的一套。

而在香港,雖也在跟上各地不同的教育模式,但大多數傳統本地學校都是採取 ‘drill and kill’ 的方法,把一大堆知識塞給學生,甚或令他們失去學習本應有的動力和求知慾。

一對姐弟的銳變

Angela提到一對在EEK學習的姐弟的故事:他們在初中時只能讀懂非常基本的單字,而且不能讀出很多陌生的字,Angela在教會他們一些拼音並一邊提升他們的學習與趣後,他們在 DSE 取得不錯的成績,並已入讀大學呢。

EEK和GoBuddy的故事

Angela是經過Momtrepreneurs的創辦人Lena Wong介紹認識GoBuddy的。因為Lena推介Angela把她的玩具產品放上網售賣,於是開始了她的電商之旅。

對想創業的人說的話⋯⋯

「最初不知如何入手時可以先發掘一下身邊的圈子,看看大家有沒有需要的痛點,還有就是積極一點尋找生意合作機會。建立良好口碑也是很重要的呢。」

與EEK聯繫
EEK 官方網站: https://www.eek.com.hk
EEK 網店: https://eek.gobuddy.asia
EEK FB: https://www.facebook.com/EEKhk/
EEK IG: https://www.instagram.com/eek_sales/

5 books you must read if you are an Entrepreneur

No matter how successful you are, knowledge and powerful advise is one thing which is never-ending. Below are some of the best books with god-tier advise that can help entrepreneurs and to-be entrepreneurs.

1) How to Win Friends and Influence People by Dale Carnegie

One of the best books to help improve people skills and a step-by-step guide to make lifelong connections.

2) The 7 Habits of Highly Effective People by Stephen Covey

This book written especially for Entrepreneurs and how they can achieve success by imbibing certain qualities and further help build their business.

3) The Art of the Start by Guy Kawasaki

If you are looking for some inspiration or just anything to take your first step as an Entrepreneur, this is your go-to book.

4) Getting Things Done by David Allen

Looking for ways to get rid of that procrastination? and stress? This book will help you get organised and clear your mind.

5) Think and Grow Rich by Napolean Hill

One of the most popular and best books out there used by millions of people and business owners. It will help you get perspective and a positive mindset and just the perfect advise that you are looking for.

Reference:

https://www.fundera.com/blog/best-books-for-entrepreneurs

3 Elon Musk facts you might find interesting

Elon Musk- CEO of SpaceX and Tesla can be easily called the real life Tony Stark! Striving for greatness and challenging all sorts of technologies, he has become one of the most renowned entrepreneurs.

#1 In 1983, at the age of 12, Musk sold a simple game called “Blastar” to a computer magazine for $500. Musk described it as “a trivial game … but better than Flappy Bird.”

#2 While studying at the University of Pennsylvania, Musk and a classmate rented out a 10-bedroom frat house and turned it into a nightclub. The move, which Musk undertook with Adeo Ressi, was one of his first entrepreneurial experiments.

#3 After graduation, Musk traveled to Stanford University to study for his PhD — but he barely started the program before leaving it. He deferred his admission after only two days in California, deciding to test his luck in the dot-com boom that was just getting underway. He never returned to finish his studies at Stanford.

Reference:

https://www.businessinsider.com/the-rise-of-elon-musk-2016-7#musk-next-started-xcom-an-online-banking-company-he-launched-the-company-in-1999-using-10-million-of-the-money-he-got-from-the-zip2-sale-about-a-year-later-xcom-merged-with-confinity-a-financial-startup-cofounded-by-peter-thiel-to-form-paypal-12