There’s no denying that we’re living in a digital age, and that means that a business’s online presence is no longer something they can overlook. A business’s online presence is its overall impact on the internet from its website to its listings to its social media accounts. It also includes the ways people have interacted with the business like reviews and or mentions of it on other websites.
A strong online presence is important because customers are becoming increasingly likely to search for business online and to use search engines to look for products and services before making a decision. In fact, according to one study, 97% of customers look for businesses on the internet. Another survey found that 33% of people used the internet daily to find a local business in the last year. With stats like this, not being online or having a poor presence means countless missed opportunities. Starting to build your business’s online presence may seem intimidating, but with these seven tips, you’ll be on your way to reaching your internet full potential in no time!
1. Have a Website
First things first, make sure your business has its own website. This website will be the foundation of your internet presence as websites are often where customers first find and interact with businesses online. If you want to make a good impression on your potential customers, your website should impress them. Aim to have a clean, intuitive layout, appealing graphics, and a quick loading time. Moreover, your site should load on both mobile and desktop devices.
Once you’ve laid the foundation and created your website, the next step is to make sure it contains valuable information. List your location, business hours, products/services, news or announcements, etc. as to be as informative as possible. If you don’t make it easy for your viewers to find the information they want to know, they’re less likely to give you their business. In addition to providing details about your business, consider posting educational or entertaining content (for example, on a blog) that people may want to share as well. Doing so will spread your brand name.
2. Social Media
Creating your own website is just the start. With the widespread usage of social media,
many businesses have begun to join some platforms as a way of reaching out to new audiences, interacting with their customers, and promoting their goods and services. In general, businesses should prioritize and start with the platforms their customers are active on. However, if you’re uncertain of where to begin, Facebook is usually a solid choice. With 2.6 billion active users, Facebook is the largest social media platform out there and it also has the option to create a Facebook Shop account which can be useful for businesses selling physical items. Instagram and Twitter would be the next most-obvious choices. As you join multiple social media platforms, keep your brand consistent by doing things like posting with a common color scheme and graphic style, promoting the same business values, and displaying a constant personality.
This idea of a business personality is crucial when posting online. One of the main mistakes businesses can make these days is to come across as a faceless corporation; people like seeing business make jokes and interact with other users like friends. Look at your customers and determine what your business’s buyer persona is, then use this information to strategize what kind of content you should share.
3. Be an Online Expert
In addition to social media platforms, businesses can also consider establishing themselves as online experts. Some ways of doing this include posting on your own blog or on forums like Reddit and Quora. Share helpful tips relevant to your industry or respond to people’s questions, and you’ll build your reputation as a credible source and draw positive attention to your business.
4. Be Active
After setting up a website and branching out to other platforms, make sure to keep active
on them! Reflect any business developments (like new hours of operation or product prices changes) on your website, and if you have a blog, post new articles regularly. Additionally, check through your site every now and then to make sure there aren’t any empty pages or dead links that no longer work. Simply creating a good website isn’t enough to make it successful; you have to maintain it. An abandoned site is never a good look, and it can make your business look unprofessional and outdated.
For social media, come up with a realistic posting schedule that your followers can keep track of, and always respond to users who reach out to you quickly. If you don’t get back to customer inquiries on social media, you’ll leave bad impressions. So only join as many social media platforms as you can effectively manage.
5. List Your Website and Pay Attention to Reviews
Another important aspect of a businesses online presence is its listings. Listing your
business on places like Google Businesses and Yelp is both free and helps your business reach a larger audience. As people search online, your listings may show up and lead them to you.
These listings also give people the opportunity to leave reviews. According to one survey, 36% of participants always read reviews of local businesses, 18% do so regularly, and 27% do so occasionally. This means well over half of the population places at least some weight on online reviews, so amassing positive reviews on listing sites can provide a boost for your business. Consider asking your customers to leave reviews to help start this process.
While you’ll strive for mostly good reviews, respond to even the negative ones. Replying to these shows that you listen to all your customers and care about their experiences.
6. Collaborate with Others
Another way to get your business’s name out there is to build relationships with others in your industry. Getting others to post about your business or your collaborations on their own websites, blogs, and social media will generate more mentions of your business online, growing your presence as well as your credibility.
For some businesses, providing influencers with samples of your product or service in exchange for them promoting it can also help you build a larger audience.
7. Modify and Adjust
As you work on developing your online presence, looking at analytics can help you see what is working best and what you need to change. If you’ve been trying to improve your SEO, you can track your search engine results, and if you’ve been attempting to grow an email list, you can track your number of subscribers as well as open and click-through rates. Tools like Google Analytics can prove to be very useful. Simply observe how your stats change as you make adjustments, and continue to modify until you reach your goals
創建自己的網站僅僅是開始！隨著社交媒體的廣泛使用，許多企業已開始加入某些平台來接觸新的受眾，與客戶互動並推廣商品和服務。通常，企業應優先考慮存在活躍客戶的平台開始。如果您不確定從哪裡開始，Facebook通常是一個不錯的選擇。 Facebook擁有26億活躍用戶，是最大的社交媒體平台，它還有Facebook Shop，對銷售實物商品的企業非常有用。 Instagram和Twitter將是下一個最熱門的選擇。當您加入多個社交媒體平台時，可以通過通用配色方案和圖形樣式進行發布，促進相同的業務價值以及展現出恆常風格來保持品牌一致性。