How to stand out in E-commerce

With many businesses providing an online shopping platform for their customers, staying visible in the e-commerce era can become challenging for a lot of companies. Customers are overwhelmed with millions of options and often check out various online stores to receive the best deals.

1) Spend Money to Make Money

Very cliche but very true. When businesses are at their initial stage, they get so engrossed with the idea of success and making profit that they forget that they will continuously need to invest a lot at first to be able to yield rewards in the long term. If you have an online store, know that it’s important to spend on advertising.

2) Become Socially Active

If you are an E-Commerce business, you NEED to be active on all social media platforms- Instagram, Facebook, Twitter and LinkedIn. Having social media presence really does help with raising awareness about your brands, connecting with potential customers and it is also a great way to answer your customer’s queries! The best thing about using social media to promote yourself is that it is FREE, unless you use different tools like FB/IG ads or sponsoring yourself through them.

3) Showcase your USP (Unique Selling Point) at every chance you get

As an Entrepreneur, it is crucial you know what your USP is and that you’re able to ensure that other people know about it too. Your USP is what makes customers choose you over your competitors. It is something which reflects your brand and sends out a message about why you started this business in the first place. Your USP should focus on your target customers because if it doesn’t, your USP will have no meaning. What is the point of having a unique selling point if it isn’t directed to anyone, right?











Founder Story of HK Momtrepreneurs

About HK Momtrepreneurs

HK Momtrepreneurs is a nonprofit organisation aimed at teaching mothers and families the skill of entrepreneurship and empowering women to achieve and fulfil their career goals while still balancing their families and communities. Recently, we sat down with HK Momtrepreneurs founder Lena Wong to discuss her experiences with the organisation as well as to listen to her advice for aspiring entrepreneurs.

HK Momtrepreneurs Founder Lena Wong

What inspired her to start HK Momtrepreneurs?

When asked what inspired her to start HK Momtrepreneurs, Wong discussed her own experience as a mother looking to start a business. Sought as she might, she couldn’t find a community that provided the support and information she desired. So she decided to start her own Facebook page where she shared the knowledge and wisdom she had acquired. Over time, she started meeting more and more women in similar positions through the page.

From Facebook page to NGO…

Wong wanted to go back to work, but now a mother of two, her outlook on life had changed and she wanted to make a difference in the world. So in late 2018, she transferred the idea of HK Momtrepreneurs from a Facebook page to an official nonprofit organization.

What was the largest issue she faced?

How can a non-profit coexist with entrepreneurship?

In its early stages, Wong remembers HK Momtrepreneur’s largest issue being how people viewed it. It was new, “momtrepreneurs” was a term she had coined, and people often questioned why a nonprofit existed for entrepreneurship. To overcome these issues, Wong explained she simply focused on educating people and sharing what HK Momtrepreneurs stood for. She emphasized all startups, not just hers, face this need to tell society why it needs you.

Wong also expressed gratitude for the support she had received. Among others, she mentioned the encouraging general manager of a coworking space as well as a bank that waived fees for them.

In the past, she explained that HK Momtreprenuers had worked more like a professional organization and less like a typical charity. But in 2020, HK Momtreprenuers launched a fellowship program aimed at expanding the organization’s reach to different socioeconomic classes. She made this addition, recognizing that while starting businesses, women from less fortunate socioeconomic backgrounds often face the same difficulties as wealthier women while also dealing with more challenges. With this fellowship program, Wong feels HK Momtrepreneus now has a more solid base as a nonprofit.

Unforgettable stories…

Transformation of a hesitant mother

When asked about any memorable stories, Wong had two instances to talk about. The first was a full-time mother she met at a networking event. While fairly educated, the woman hadn’t worked for the past twenty years, long enough that she was no longer comfortable in a professional environment and struggled making strong eye contact. She had lost her confidence in meeting strangers. However, she and Wong still clicked and talked for a while. Just a few months later, this woman had opened her own business (a co-creating space with a kitchen and sewing room), and her whole energy had changed. When Wong asked the woman what had led to her dramatic change in personality, the woman explained that it just was the experience of empowering other women to create that had empowered her.

Paths are intertwined

Wong’s second story was about a sleeping coach/consultant who was going to be a speaker at one of HK Momtrepreneurs upcoming events. In the confirmation meeting, the sleeping coach mentioned that the two women had actually briefly crossed paths once before. She had been in the audience of a panel Wong had participated in. The woman had been inspired enough to make a change in her career path and similarly become an entrepreneur. Wong explained this story had stuck with her because that experience of a small moment changing the course of one’s life was familiar to her.

Story between GoBuddy and HK Momtrepreneurs

When asked about things that aided HK Momtrepreneurs’s development, Wong talked about GoBuddy. She met GoBuddy founder Kow at a seminar, and after seeing a demo of GoBuddy’s features, she decided to utilize its services. She explained how happy she was to have the support it provided. For example, HK Momtrepreneurs often hosts events, and registration had always been a hassle. But with GoBuddy, the relatively low-cost registration system now handles the difficult elements for her.

Words for future entrepreneurs

In the close of the interview, Wong imparted a few words of advice. First, she advised all businesses to have diversity. For her business, that means she is working towards including male and female voices, those of parents and those without children. But she emphasized the need for diversity in all its aspects.

She also suggested that those who wish to be entrepreneurs, both men and women, should establish their businesses before having children. Her reasoning is that after having children it takes time to adjust to your new life, and if you run your own business, you can control your reentry to the workforce and gradually settle back in at your own pace.

Wong’s last piece of advice was to work for a big corporation after finishing school befores starting your own business if possible. She explained that doing so provides the chance to explore and understand what work suits you best. Some may find that they are built for the corporate world, and it is also an easier transition from the corporate world to entrepreneurship than the other way around. Starting a business also requires money, so savings from a corporate salary will help pay bills later on. Lastly, job qualifications build your reputation and improve your potential when heading into establishing a business.

HK Momtrepreneurs





香港創業媽媽是一個非牟利組織,旨在向母親和家庭傳授創業技能,提倡女性自我實現和實現職業目標,平衡其家庭和社區的參與。最近,我們與Momreprenuers創始人Lena Wong坐下來討論了她在該組織的經驗,並聽取了她對有抱負的企業家的建議!


「成為了一個母親之後,我希望尋找一個創業的社群,可以提供相應資訊和幫助。但我發現身邊並沒有這樣的群體,於是就萌生了開始Momtrepreneurs的念頭。」她說,「一開始我是在Facebook 開設專頁的,隨著時問累積,開始受到不同女性的關注,並希望陸續推廣我們的理念。」







她也向曾幫助Momtrepreneurs 的人們真誠的感謝,並表達了對一開始的她提供莫大幫助的人們對香港創業媽媽的支持十分重要!

Lena表示,以往香港創業媽媽是比較傾向於一個專業組織,但她認為在今年開始的不同活動,會把組織更往公益組織方向發展。她也提及比較少經濟能力的女性們可以和其他人更多的交流,從而達到互助,而她們將推出的Fellowship program也希望做到這點!


















From the UK to HK- The Story of EEK

GoBuddy believes everyone could start an online business for free. Our team is dedicated to provide a one-stop cloud platform solution to transform your business. Today we are honoured to have Angela from EEK Limited to talk to us about her entrepreneurial journey!

About EEK

Easy English For Kids (EEK Limited) is a teaching playgroup and a tutorial centre for children that focuses on teaching kids through interactive play. Recently, we had a little chat with the founder of EEK, Angela Comer Lam, to understand more about her business and her experiences in the education industry.

Angela Comer – Lam
Owner of EEK Ltd

What inspired her to start EEK?

When asked what inspired her to start EEK back in 2009, Angela talked about her experience as a local kindergarten english teacher and how she felt that the kids were learning as ‘robots’ and wanted to make learning a fun and interactive experience for the children. This prompted Angela to start her own teaching playgroup where she could teach children in the ways she thought was best for them.

What was the largest obstacle she faced?

Angela expressed her concerns and difficulties when she initially started the playgroup and discussed how quite a few children come from her village in the New Territories and the problem was that parents would send their two to three years old child to Angela’s playgroup for perhaps, a year, and send them to school by the age of three. Since Angela only conducts playgroup with a maximum of seven children so that she is able to give individual attention to every child and they all left after a year to go to school, Angela felt that she had to start over every year and find new children which wasn’t very easy. We asked her how she overcame the challenge and she discussed how it was primarily word-of-mouth. There have been many instances where children leave after the age of three but still take tutoring lessons from her and have continued to take it for a long time now.

Difference in Education between the East and West

Since Angela is from the UK, she discussed with us the major differences in education styles between UK and HK and she explained that the HK education style is similar to how the UK’s education style was back in the 40s/50s- “We teach, you learn.” However, the education style is now more evolved in the UK and they understand that all children learn differently and it is important to cater to every child’s learning style rather than just using one way to teach all of them. In Hong Kong, Chinese is taught in a “drill and kill” way which means children are taught by memorising because there isn’t any other way to teach, however, english is taught in the same way and English does not have to be taught like that. Angela explained that one of the primary things she teaches at her tutorial centre is phonics and she teaches children not only the phonics sound but also how to use it. She further explained that once the children have learnt the 42 phonic sounds, they can read almost anything. In the UK, schools allow more interactive learning and students are allowed to question things rather than just accepting it.

Transformation story of two students

Two of her students (brother and sister) came to her for tutoring lessons when they were in year 5 and year 6 respectively and could only read words they had been taught. They were unable to read words they have never seen before and Angela spent a lot of time and effort on them to ensure they could read everything they were given and much more. Fast forward  a couple years and both of them took their DSE’s last year and are now in college.

Education Business in 2020

We further asked Angela whether she could foresee the education business moving online in 2020 to which she responded that it is not something she wants to go down the route of doing and since her tutorial classes are very personalised and interactive, she does not believe that she would be willing to change her teaching to online lessons.

Story between GoBuddy and EEK

Angela was introduced to GoBuddy by HK Momtrepreneuers Founder, Lena Wong, who encouraged Angela to list some of her products on GoBuddy’s online shop. GoBuddy helped develop Angela’s website and are further planning to help her with marketing. Angela also has a youtube page (Angela’s Story Time) where she reads english story books for children. Apart from EEK, Angela owns an online business y2squared selling accessories like jewellery, hair scrunchies and hand-made handbags.

Any words for Future Entrepreneurs?

When asked if she had any tips for entrepreneurs who would like to start a similar business, she discussed how it is important to research and look for business opportunities in your local community and see if there are any similar businesses in your area. Although most students who come to her tutorial session and playgroups live in the same area as she does (New Territories), there are a few students who come from Hong Kong Island and she believes it is primarily because of word-of-mouth.

Connect with EEK
EEK Official Website:
EEK Webstore:
EEK FB Page:

If you are thinking of starting a business, or if you need a digital solution for your business, simply send us an email, let GoBuddy transform your business journey!




GoBuddy相信,每個人都可以建立自己的網上生意。我們的團隊致力為客户提供一個一站式平台,讓網上生意從此變得簡單。今次我們邀請到EEK Limited的Angela來分享她的創業心得!

是甚麽讓Angela萌生創立EEK的念頭呢?當被問到這個問題的時候,Angela 告訴我們 —- 一切都是從她在香港的幼稚園任教開始的!


Angela 14年前來到香港時,她發現香港的孩子學習語言的方法是最秏時也最無趣的。在幼稚園的經歷讓她希望開始一個教育中心,讓孩子可以輕鬆學習同時也享受過程。





教育大不同:英國 VS 香港


而在香港,雖也在跟上各地不同的教育模式,但大多數傳統本地學校都是採取 ‘drill and kill’ 的方法,把一大堆知識塞給學生,甚或令他們失去學習本應有的動力和求知慾。


Angela提到一對在EEK學習的姐弟的故事:他們在初中時只能讀懂非常基本的單字,而且不能讀出很多陌生的字,Angela在教會他們一些拼音並一邊提升他們的學習與趣後,他們在 DSE 取得不錯的成績,並已入讀大學呢。


Angela是經過Momtrepreneurs的創辦人Lena Wong介紹認識GoBuddy的。因為Lena推介Angela把她的玩具產品放上網售賣,於是開始了她的電商之旅。



EEK 官方網站:
EEK 網店:

Top Business Trends in 2020

It’s a Digital World

With the Covid-19 pandemic disrupting the workforce and forcing many people to work from home, the appearance of a typical business has dramatically changed. And it looks like things might stay changed for a while. Remote work has become the new normal, and since its implementation, its benefits have become apparent. No rent costs make it cheaper for business owners and advancing technology has made communication easy even when workers are apart. Even after the pandemic is over, some companies may keep some positions or certain elements of work remote.

The Growing Gig Economy

Get ready to embrace the gig economy. According to a past Gallup poll, almost 36% of workers were a part of the gig economy, and we can expect that to have risen to around 43% by 2020.Compared to traditional work, gig-economy work is very flexible. This appeals to those trying to make some money on the side and to those who wish to have greater control over their schedule. Moreover, with many businesses unable to hire proper full-time workers considering the Covid-19 economic situation, the demand for part-time gig workers will likely increase. Its easy to see how the gig economy is becoming the new norm during this time.

Increased AI Presence

While AI may not be poised to entirely take over the customer experience, it certainly will be making a bigger appearance this year and may disrupt many business strategies for the better. When effectively combined with and designed to complement employee skills, AI can be utilized to improve business efficiency. AI is growing exponentially in popularity right now because its applications and uses are practically limitless, meaning it can be applied to and empower almost any business. While it may mean some task automation (typically of repetitive and standardized tasks), employers will likely focus on upskilling works than replacing them with AI. AI as a service may also emerge for those who find the cost too high.

Conscious Consumption is King

These days, customers are increasingly conscious and aware of their purchases and what they mean for others and the Earth’s resources. People are placing an ever-growing emphasis on sustainability and responsible consumption. In fact, according to a McKinsey survey, 80% of Gen Z respondents refuse to buy from companies involved in scandals, 70% try to purchase from companies they consider ethical, and 65% try to learn about the origins of the products they buy. Considering these stats, it’s clear that this trend is here to stay. Therefore, in 2020 companies will likely put a greater effort into presenting themselves as (and hopefully actually become) more careful about how their production affects the environment, adamant about advocating for social issues, and motivated in seeking a purpose beyond simply making a profit.

5 books you must read if you are an Entrepreneur

No matter how successful you are, knowledge and powerful advise is one thing which is never-ending. Below are some of the best books with god-tier advise that can help entrepreneurs and to-be entrepreneurs.

1) How to Win Friends and Influence People by Dale Carnegie

One of the best books to help improve people skills and a step-by-step guide to make lifelong connections.

2) The 7 Habits of Highly Effective People by Stephen Covey

This book written especially for Entrepreneurs and how they can achieve success by imbibing certain qualities and further help build their business.

3) The Art of the Start by Guy Kawasaki

If you are looking for some inspiration or just anything to take your first step as an Entrepreneur, this is your go-to book.

4) Getting Things Done by David Allen

Looking for ways to get rid of that procrastination? and stress? This book will help you get organised and clear your mind.

5) Think and Grow Rich by Napolean Hill

One of the most popular and best books out there used by millions of people and business owners. It will help you get perspective and a positive mindset and just the perfect advise that you are looking for.


7 Tips for Managing Online Activities

Organizing online events may be new to you, but there’s no need to find the prospect of doing so intimidating!

So what is an online event? Simply put, an online event is any event that is hosted online. Using online platforms, more and more events are now being hosted remotely rather than in a central physical location. They can be anything from workshops to courses to virtual meetups to conferences and more.

If you’re uncertain how to approach setting organizing one, just give these few tips a read!

1. Be Original

First things first, decide what you want your virtual event to be about. If you’re trying to attract a large audience, make sure to choose an original topic. Why should people attend your event or listen to you when you are in saturated marking, doing and talking about the same things as everyone else? That’s not to say that you can’t succeed in a popular area though; just find a niche. Last, sure to also tailor your virtual event to your own brand and strengths.

2. Make a Plan

Once you know what you want your event to be about, it’s time to start making a plan. Set a date and a time for it first. Be sure to consider what will work best for the most people; avoid major holidays or other days people may be busy, and think about how times may work for people in different time zones. As for the length of the event, you want your event to be long enough for substantial interaction, but not long enough that people’s interest will wane. The ideal length will vary from event to event.

Next, decide what format you want for your online event. Do you want it to be all live, or do you want to include pre-recorded elements? If you are planning on more of a presenter-centric event like a course or conference, think about if you want a single presenter or multiple? Will it be an interview, and ask me anything, a product demo?

Last, you’ll need to choose a platform on which to host your event from. These days, there are many options. Perhaps the most well-known or popular right now is Zoom. The software can work for both group meetings where everyone participates in conversation as well as talks where one presenter is the main focus and others simply join in to listen or submit questions. GoBuddy is another fantastic option. The webstore and booking site allows users to list their events on an online marketplace and provides video conferencing tools that don’t require any additional app downloads.

3. Promote the Event

Promoting your event can be done simply enough by posting about it on social media. Be sure to include links in your posts to a site where people can register for your event. If you already have an email list, include information about your event in newsletters you send out.

4. Do Prep Work

Make sure you put in adequate preparation for your event! For example, even great speakers may not be used to doing online events. Without the energy of an in-person crowd, they may find it harder to keep up the same banter. For this reason, practice is a must! You should also do a dry run before the actual day-of as it provides a chance to test all the software and troubleshoot any issues. Even if things all work during your dry run, it’s still a good idea to have a plan for what to do if anything does go wrong during your event so you won’t be scrambling in the case that it does.

5. Engage your Audience

When an event only has a one-directional flow and it’s just a presenter speaking at an audience, it’s easy for the audience to lose focus. Keep your attendees connected by involving them with polls, quizzes, questions, and games! Another simple way to ensure you start off well is to simply begin on time. If you’re late, you’ll already be losing people’s interest from the start.

6. Make it Inclusive

If you want to reach a larger audience, consider being more mobile-friendly so more people will have access. Ensure any software features you plan to use in your event work on mobile versions as well and try to think about any other considerations you may have to make for phone usage. For example, if you are showing any presentations, use a large font size so the text will still be readable on smaller phone screens.

7. Follow up with a Survey

Getting in touch with your attendees after the event and asking for feedback is the easiest way to improve in the future. Doing so allows you to hear first-hand what worked well and what didn’t. If you use a software like GoBuddy to run your event, built-in communication features can make reaching out to your attendees can be really simple!













4. 做好萬全準備吧!


5. 與觀眾互動


6. 顧及各種需要


7. 活動還未結束!


Fun Facts about Starbucks

Starbucks- Everyone’s go to coffee shop! Some might say it is overrated or overpriced but all those things aside, nothing beats their homely environment and great customer service. Here are some facts about Starbucks you might not be aware of!
  • There are more than 87,000 drink combinations possible.
Best Starbucks Drinks Around the World -
  • Starbucks spends more on healthcare for employees than on coffee beans every year.

Starbucks offers employees free mental health app - Talent Canada
  • Starbucks has its own record label.

From Sonic Youth to Sia, the surprising history of Starbucks ...
  • They have been sued for under-filling lattes.

Starbucks Blonde Vanilla Latte Review: Sweet, Floral, Bright, and ...
  • The reason why Starbucks has more round tables than rectangular ones for customers is so that their customers feel at home.

Chairs tied around tables at metro Starbucks in effort to ...
  1. 星巴克飲品的配撘合計有87000個!
  2. 星巴克付在員工醫療福利上的成本比咖啡本身還要多
  3. 他們有自己的唱片公司!
  4. 他們曾因沒有把latte量倒滿而被控告!
  5. 他們有更多㘣桌的原因是令顧客感到在家的舒適感


7 Ways Businesses can Maintain a Good Online Presence

There’s no denying that we’re living in a digital age, and that means that a business’s online presence is no longer something they can overlook. A business’s online presence is its overall impact on the internet from its website to its listings to its social media accounts. It also includes the ways people have interacted with the business like reviews and or mentions of it on other websites.

A strong online presence is important because customers are becoming increasingly likely to search for business online and to use search engines to look for products and services before making a decision. In fact, according to one study, 97% of customers look for businesses on the internet. Another survey found that 33% of people used the internet daily to find a local business in the last year. With stats like this, not being online or having a poor presence means countless missed opportunities. Starting to build your business’s online presence may seem intimidating, but with these seven tips, you’ll be on your way to reaching your internet full potential in no time!

1. Have a Website

First things first, make sure your business has its own website. This website will be the foundation of your internet presence as websites are often where customers first find and interact with businesses online. If you want to make a good impression on your potential customers, your website should impress them. Aim to have a clean, intuitive layout, appealing graphics, and a quick loading time. Moreover, your site should load on both mobile and desktop devices.

Once you’ve laid the foundation and created your website, the next step is to make sure it contains valuable information. List your location, business hours, products/services, news or announcements, etc. as to be as informative as possible. If you don’t make it easy for your viewers to find the information they want to know, they’re less likely to give you their business. In addition to providing details about your business, consider posting educational or entertaining content (for example, on a blog) that people may want to share as well. Doing so will spread your brand name.

2. Social Media

Creating your own website is just the start. With the widespread usage of social media,

many businesses have begun to join some platforms as a way of reaching out to new audiences, interacting with their customers, and promoting their goods and services. In general, businesses should prioritize and start with the platforms their customers are active on. However, if you’re uncertain of where to begin, Facebook is usually a solid choice. With 2.6 billion active users, Facebook is the largest social media platform out there and it also has the option to create a Facebook Shop account which can be useful for businesses selling physical items. Instagram and Twitter would be the next most-obvious choices. As you join multiple social media platforms, keep your brand consistent by doing things like posting with a common color scheme and graphic style, promoting the same business values, and displaying a constant personality.

This idea of a business personality is crucial when posting online. One of the main mistakes businesses can make these days is to come across as a faceless corporation; people like seeing business make jokes and interact with other users like friends. Look at your customers and determine what your business’s buyer persona is, then use this information to strategize what kind of content you should share.

3. Be an Online Expert

In addition to social media platforms, businesses can also consider establishing themselves as online experts. Some ways of doing this include posting on your own blog or on forums like Reddit and Quora. Share helpful tips relevant to your industry or respond to people’s questions, and you’ll build your reputation as a credible source and draw positive attention to your business.

4. Be Active

After setting up a website and branching out to other platforms, make sure to keep active

on them! Reflect any business developments (like new hours of operation or product prices changes) on your website, and if you have a blog, post new articles regularly. Additionally, check through your site every now and then to make sure there aren’t any empty pages or dead links that no longer work. Simply creating a good website isn’t enough to make it successful; you have to maintain it. An abandoned site is never a good look, and it can make your business look unprofessional and outdated.

For social media, come up with a realistic posting schedule that your followers can keep track of, and always respond to users who reach out to you quickly. If you don’t get back to customer inquiries on social media, you’ll leave bad impressions. So only join as many social media platforms as you can effectively manage.

5. List Your Website and Pay Attention to Reviews

Another important aspect of a businesses online presence is its listings. Listing your

business on places like Google Businesses and Yelp is both free and helps your business reach a larger audience. As people search online, your listings may show up and lead them to you.

These listings also give people the opportunity to leave reviews. According to one survey, 36% of participants always read reviews of local businesses, 18% do so regularly, and 27% do so occasionally. This means well over half of the population places at least some weight on online reviews, so amassing positive reviews on listing sites can provide a boost for your business. Consider asking your customers to leave reviews to help start this process.

While you’ll strive for mostly good reviews, respond to even the negative ones. Replying to these shows that you listen to all your customers and care about their experiences.

6. Collaborate with Others

Another way to get your business’s name out there is to build relationships with others in your industry. Getting others to post about your business or your collaborations on their own websites, blogs, and social media will generate more mentions of your business online, growing your presence as well as your credibility.

For some businesses, providing influencers with samples of your product or service in exchange for them promoting it can also help you build a larger audience.

7. Modify and Adjust

As you work on developing your online presence, looking at analytics can help you see what is working best and what you need to change. If you’ve been trying to improve your SEO, you can track your search engine results, and if you’ve been attempting to grow an email list, you can track your number of subscribers as well as open and click-through rates. Tools like Google Analytics can prove to be very useful. Simply observe how your stats change as you make adjustments, and continue to modify until you reach your goals


網上品牌對小型企業尤其重要,因為大部分人開始用網站/社交媒體來判斷品牌形象。 一起來看看你可以如何把它做得更好吧!

** 1。建立網站



** 2。社交媒體

創建自己的網站僅僅是開始!隨著社交媒體的廣泛使用,許多企業已開始加入某些平台來接觸新的受眾,與客戶互動並推廣商品和服務。通常,企業應優先考慮存在活躍客戶的平台開始。如果您不確定從哪裡開始,Facebook通常是一個不錯的選擇。 Facebook擁有26億活躍用戶,是最大的社交媒體平台,它還有Facebook Shop,對銷售實物商品的企業非常有用。 Instagram和Twitter將是下一個最熱門的選擇。當您加入多個社交媒體平台時,可以通過通用配色方案和圖形樣式進行發布,促進相同的業務價值以及展現出恆常風格來保持品牌一致性。

** 3。成為在線專家


** 4。積極點!



** 5。注意大家的評論

企業在線形象的另一個重要方面是評論和意見。Google Businesses和Yelp等平台都是免費的,可幫助您吸引更多的受眾,並在搜尋器上出現。



** 6。與人合作


** 7。讓數據說話

在建立網上形象時,查看網頁分析可以幫助您了解最有效的方法以及需要更改的內容。如果您一直在嘗試做SEO,可以跟踪搜索引擎結果,如果您一直在嘗試增加電子郵件列表,則可以跟踪訂閱者的數量以及電郵打開率和點擊率。Google Analytics(分析)之類的工具可能非常有用。只需觀察您的統計數字在進行調整時如何變化,然後繼續進行修改直到達到目標即可。

Some Interesting Facts about Coca-Cola

#1 There are only two countries in this world where Coca-Cola is not sold- Cuba and North Korea

15 Bans and Restrictions You Can Only Find in North Korea

#2 Coca-Cola is the second most understood word in this world after “OK”

#3 In 1985, Coca-Cola became the first soft drink to go to space.

Coke was the 1st soft drink consumed in space

#4 The Coca-Cola brand is worth an estimated $83.8 billion. That is more than Budweiser, Subway, Pepsi and KFC combined.

#5 Coke makes so many different beverages that if you drank one per day, it would take you more than 9 years to try them all.

Portfolio overview | Coca-Cola HBC Russia

#1 這個世界上只有兩個國家沒有出售可口可樂: 古巴和北韓

#2 可口可樂是僅次於“ OK”的最被理解的單詞

#3 可口可樂在1985年成為第一款進入太空的汽水。




3 Ways Businesses Can Be More Sustainable

Corporate Social Responsibility is becoming an increasingly important aspect within all businesses. Choosing to “go green” and holding campaigns to spread awareness about sustainability is what grants businesses bonus points amongst the consumers. Not only does it help the environment- it establishes you as a brand that cares about the environment and community, thereby refining your brand image. And, lets be real- brand image is super important. It is pretty much what distinguishes you from your competitor.

#1 Going Paperless

Imagine how many trees don’t have to be cut if businesses can forego using paper and adopt a cloud-based filing approach to save all their information and data. Up to 50% of business waste is paper waste; hence, businesses will be able to lower their impact on local landfills by converting to a paperless office. Since we are talking about it in business terms- it reduces costs! An average worker uses 10,000 sheets of paper annually- going paperless would help reduce the cost of buying tons of paper for office work.

#2 Letting Employees Work from Home

Another way a business could lower its carbon footprint is by encouraging remote working. A reduction in the usage of electricity, reduction in pollution (no commute) and fewer office supplies used leading to a reduction in office waste.

#3 Recycle, Recycle, Recycle

It’s inevitable for companies to produce tons of waste and to continue doing so. However, it is possible for companies to reduce the amount of waste they produce by recycling most of it. Not all of it has to go to landfills, right? As much as 60% of the rubbish that businesses send to landfills can be recycled; and it does cost a lot of money. Most businesses just keep a little rubbish bin on their floor but it is wise to adopt a waste bin of categories “Plastic, Paper, Glass” for recycling.