Founder Story of HK Momtrepreneurs

About HK Momtrepreneurs

HK Momtrepreneurs is a nonprofit organisation aimed at teaching mothers and families the skill of entrepreneurship and empowering women to achieve and fulfil their career goals while still balancing their families and communities. Recently, we sat down with HK Momtrepreneurs founder Lena Wong to discuss her experiences with the organisation as well as to listen to her advice for aspiring entrepreneurs.

HK Momtrepreneurs Founder Lena Wong

What inspired her to start HK Momtrepreneurs?

When asked what inspired her to start HK Momtrepreneurs, Wong discussed her own experience as a mother looking to start a business. Sought as she might, she couldn’t find a community that provided the support and information she desired. So she decided to start her own Facebook page where she shared the knowledge and wisdom she had acquired. Over time, she started meeting more and more women in similar positions through the page.

From Facebook page to NGO…

Wong wanted to go back to work, but now a mother of two, her outlook on life had changed and she wanted to make a difference in the world. So in late 2018, she transferred the idea of HK Momtrepreneurs from a Facebook page to an official nonprofit organization.

What was the largest issue she faced?

How can a non-profit coexist with entrepreneurship?

In its early stages, Wong remembers HK Momtrepreneur’s largest issue being how people viewed it. It was new, “momtrepreneurs” was a term she had coined, and people often questioned why a nonprofit existed for entrepreneurship. To overcome these issues, Wong explained she simply focused on educating people and sharing what HK Momtrepreneurs stood for. She emphasized all startups, not just hers, face this need to tell society why it needs you.

Wong also expressed gratitude for the support she had received. Among others, she mentioned the encouraging general manager of a coworking space as well as a bank that waived fees for them.

In the past, she explained that HK Momtreprenuers had worked more like a professional organization and less like a typical charity. But in 2020, HK Momtreprenuers launched a fellowship program aimed at expanding the organization’s reach to different socioeconomic classes. She made this addition, recognizing that while starting businesses, women from less fortunate socioeconomic backgrounds often face the same difficulties as wealthier women while also dealing with more challenges. With this fellowship program, Wong feels HK Momtrepreneus now has a more solid base as a nonprofit.

Unforgettable stories…

Transformation of a hesitant mother

When asked about any memorable stories, Wong had two instances to talk about. The first was a full-time mother she met at a networking event. While fairly educated, the woman hadn’t worked for the past twenty years, long enough that she was no longer comfortable in a professional environment and struggled making strong eye contact. She had lost her confidence in meeting strangers. However, she and Wong still clicked and talked for a while. Just a few months later, this woman had opened her own business (a co-creating space with a kitchen and sewing room), and her whole energy had changed. When Wong asked the woman what had led to her dramatic change in personality, the woman explained that it just was the experience of empowering other women to create that had empowered her.

Paths are intertwined

Wong’s second story was about a sleeping coach/consultant who was going to be a speaker at one of HK Momtrepreneurs upcoming events. In the confirmation meeting, the sleeping coach mentioned that the two women had actually briefly crossed paths once before. She had been in the audience of a panel Wong had participated in. The woman had been inspired enough to make a change in her career path and similarly become an entrepreneur. Wong explained this story had stuck with her because that experience of a small moment changing the course of one’s life was familiar to her.

Story between GoBuddy and HK Momtrepreneurs

When asked about things that aided HK Momtrepreneurs’s development, Wong talked about GoBuddy. She met GoBuddy founder Kow at a seminar, and after seeing a demo of GoBuddy’s features, she decided to utilize its services. She explained how happy she was to have the support it provided. For example, HK Momtrepreneurs often hosts events, and registration had always been a hassle. But with GoBuddy, the relatively low-cost registration system now handles the difficult elements for her.

Words for future entrepreneurs

In the close of the interview, Wong imparted a few words of advice. First, she advised all businesses to have diversity. For her business, that means she is working towards including male and female voices, those of parents and those without children. But she emphasized the need for diversity in all its aspects.

She also suggested that those who wish to be entrepreneurs, both men and women, should establish their businesses before having children. Her reasoning is that after having children it takes time to adjust to your new life, and if you run your own business, you can control your reentry to the workforce and gradually settle back in at your own pace.

Wong’s last piece of advice was to work for a big corporation after finishing school befores starting your own business if possible. She explained that doing so provides the chance to explore and understand what work suits you best. Some may find that they are built for the corporate world, and it is also an easier transition from the corporate world to entrepreneurship than the other way around. Starting a business also requires money, so savings from a corporate salary will help pay bills later on. Lastly, job qualifications build your reputation and improve your potential when heading into establishing a business.

HK Momtrepreneurs

Website: https://hkmomtrepreneurs.com/

Email: hello@hkmomtrepreneurs.com

Tel:9248-4861

關於香港創業媽媽

香港創業媽媽是一個非牟利組織,旨在向母親和家庭傳授創業技能,提倡女性自我實現和實現職業目標,平衡其家庭和社區的參與。最近,我們與Momreprenuers創始人Lena Wong坐下來討論了她在該組織的經驗,並聽取了她對有抱負的企業家的建議!

是甚麼啟發Lena開始香港創業媽媽呢?

「成為了一個母親之後,我希望尋找一個創業的社群,可以提供相應資訊和幫助。但我發現身邊並沒有這樣的群體,於是就萌生了開始Momtrepreneurs的念頭。」她說,「一開始我是在Facebook 開設專頁的,隨著時問累積,開始受到不同女性的關注,並希望陸續推廣我們的理念。」

由Facebook社群走到NGO⋯⋯

Lena在成為一位母親後對人生和職業的看法有了轉變,她希望在照顧孩子的同時也可以平衡工作和職涯,而且她希望更多的女性也可以受啟發而能夠開展自己的職涯。於是在2018年她把本身經營的facebook社群轉而開發了一個NGO.

她遇到最大的問題是⋯⋯?

一個NGO可以如何與「創業」這個理念共存呢?

在最開始的時候,Lena發現最大的阻礙是要把創業理念放在一個可非牟利組織上。一個組織可以如何幫助女性創業呢?

後來,她明白到教育的重要,並更積極清晰的向公眾解釋香港創業媽媽背後的意念,參與社會上的大小事。

她也向曾幫助Momtrepreneurs 的人們真誠的感謝,並表達了對一開始的她提供莫大幫助的人們對香港創業媽媽的支持十分重要!

Lena表示,以往香港創業媽媽是比較傾向於一個專業組織,但她認為在今年開始的不同活動,會把組織更往公益組織方向發展。她也提及比較少經濟能力的女性們可以和其他人更多的交流,從而達到互助,而她們將推出的Fellowship program也希望做到這點!

難忘的故事⋯⋯

一個銳變的故事

當我們問Lena有沒有難忘的故事分享時,她馬上說了一個關於一位猶豫不決的媽媽的銳變故事。

她們是在一個社交場合認識的,在那裏這位媽媽給Lena的感覺是比較害羞內向,不會有很多的眼神接觸。了解後她才知道原來這位媽媽是因為已有20年沒有在社會工作過,所以漸對在社會上陌生的人有一種難以接觸的感覺。

但是在她們認識了其他的創業媽媽後,這位媽媽開始變得更有自信,甚至開始了她的生意,創立一個共享空間,並可以在那使用器材煮食。而她的整個人也變得積極自信,與以前判若兩人!

一位「睡眠諮詢師」的故事

因為Lena經常外出參與活動和演講,在一次的活動中有一位女性向Lena說她曾遇過她,並因為Lena的分享而開始她的睡眠諮詢師歷程。這次的經驗讓Lena更深深明白到她能做的影響,其實小小的分享足以影響到很多人呢!

和GoBuddy的故事

Lena和GoBuddy創辦人Kow是在一次的活動上認識的。Kow向她解釋了GoBuddy的理念,在試用後她決定使用GoBuddy的軟件來幫助香港創業媽媽在網上的發展。她也提及GoBuddy的網上預訂功能為她省卻許多時間和金錢,以專注在創業媽媽的發展上。

給未來創業家的話?

「生意應該可以容下不同聲音!例如在創業媽媽,支持我們的人其實有男性的聲音,也當然有女性的聲音。在做決定時多聽聽不同意見,即使看似不關係但可能會有不同的收獲!」

她也提到,想創業的人可以考慮在有孩子前開始準備。因為你會有更多的時間和心力放在你的理念上,也比在有更多家庭負擔的時侯更容易做決策。

最後,她鼓勵大定在創業前可以試試在大企業裏先工作,累積經驗和實力,在創業時這些會是莫大的幫助!

香港創業媽媽

網站: https://hkmomtrepreneurs.com/

電郵: hello@hkmomtrepreneurs.com

電話:9248-4861

Top Business Trends in 2020

It’s a Digital World

With the Covid-19 pandemic disrupting the workforce and forcing many people to work from home, the appearance of a typical business has dramatically changed. And it looks like things might stay changed for a while. Remote work has become the new normal, and since its implementation, its benefits have become apparent. No rent costs make it cheaper for business owners and advancing technology has made communication easy even when workers are apart. Even after the pandemic is over, some companies may keep some positions or certain elements of work remote.

The Growing Gig Economy

Get ready to embrace the gig economy. According to a past Gallup poll, almost 36% of workers were a part of the gig economy, and we can expect that to have risen to around 43% by 2020.Compared to traditional work, gig-economy work is very flexible. This appeals to those trying to make some money on the side and to those who wish to have greater control over their schedule. Moreover, with many businesses unable to hire proper full-time workers considering the Covid-19 economic situation, the demand for part-time gig workers will likely increase. Its easy to see how the gig economy is becoming the new norm during this time.

Increased AI Presence

While AI may not be poised to entirely take over the customer experience, it certainly will be making a bigger appearance this year and may disrupt many business strategies for the better. When effectively combined with and designed to complement employee skills, AI can be utilized to improve business efficiency. AI is growing exponentially in popularity right now because its applications and uses are practically limitless, meaning it can be applied to and empower almost any business. While it may mean some task automation (typically of repetitive and standardized tasks), employers will likely focus on upskilling works than replacing them with AI. AI as a service may also emerge for those who find the cost too high.

Conscious Consumption is King

These days, customers are increasingly conscious and aware of their purchases and what they mean for others and the Earth’s resources. People are placing an ever-growing emphasis on sustainability and responsible consumption. In fact, according to a McKinsey survey, 80% of Gen Z respondents refuse to buy from companies involved in scandals, 70% try to purchase from companies they consider ethical, and 65% try to learn about the origins of the products they buy. Considering these stats, it’s clear that this trend is here to stay. Therefore, in 2020 companies will likely put a greater effort into presenting themselves as (and hopefully actually become) more careful about how their production affects the environment, adamant about advocating for social issues, and motivated in seeking a purpose beyond simply making a profit.

Fun Facts about Starbucks

Starbucks- Everyone’s go to coffee shop! Some might say it is overrated or overpriced but all those things aside, nothing beats their homely environment and great customer service. Here are some facts about Starbucks you might not be aware of!
  • There are more than 87,000 drink combinations possible.
Best Starbucks Drinks Around the World - Delish.com
  • Starbucks spends more on healthcare for employees than on coffee beans every year.

Starbucks offers employees free mental health app - Talent Canada
  • Starbucks has its own record label.

From Sonic Youth to Sia, the surprising history of Starbucks ...
  • They have been sued for under-filling lattes.

Starbucks Blonde Vanilla Latte Review: Sweet, Floral, Bright, and ...
  • The reason why Starbucks has more round tables than rectangular ones for customers is so that their customers feel at home.

Chairs tied around tables at metro Starbucks in effort to ...
  1. 星巴克飲品的配撘合計有87000個!
  2. 星巴克付在員工醫療福利上的成本比咖啡本身還要多
  3. 他們有自己的唱片公司!
  4. 他們曾因沒有把latte量倒滿而被控告!
  5. 他們有更多㘣桌的原因是令顧客感到在家的舒適感

Reference:

https://www.insider.com/starbucks-fun-facts-2018-7#theres-a-reason-for-the-round-tables-in-the-restaurants-7

7 Ways Businesses can Maintain a Good Online Presence

There’s no denying that we’re living in a digital age, and that means that a business’s online presence is no longer something they can overlook. A business’s online presence is its overall impact on the internet from its website to its listings to its social media accounts. It also includes the ways people have interacted with the business like reviews and or mentions of it on other websites.

A strong online presence is important because customers are becoming increasingly likely to search for business online and to use search engines to look for products and services before making a decision. In fact, according to one study, 97% of customers look for businesses on the internet. Another survey found that 33% of people used the internet daily to find a local business in the last year. With stats like this, not being online or having a poor presence means countless missed opportunities. Starting to build your business’s online presence may seem intimidating, but with these seven tips, you’ll be on your way to reaching your internet full potential in no time!

1. Have a Website

First things first, make sure your business has its own website. This website will be the foundation of your internet presence as websites are often where customers first find and interact with businesses online. If you want to make a good impression on your potential customers, your website should impress them. Aim to have a clean, intuitive layout, appealing graphics, and a quick loading time. Moreover, your site should load on both mobile and desktop devices.

Once you’ve laid the foundation and created your website, the next step is to make sure it contains valuable information. List your location, business hours, products/services, news or announcements, etc. as to be as informative as possible. If you don’t make it easy for your viewers to find the information they want to know, they’re less likely to give you their business. In addition to providing details about your business, consider posting educational or entertaining content (for example, on a blog) that people may want to share as well. Doing so will spread your brand name.

2. Social Media

Creating your own website is just the start. With the widespread usage of social media,

many businesses have begun to join some platforms as a way of reaching out to new audiences, interacting with their customers, and promoting their goods and services. In general, businesses should prioritize and start with the platforms their customers are active on. However, if you’re uncertain of where to begin, Facebook is usually a solid choice. With 2.6 billion active users, Facebook is the largest social media platform out there and it also has the option to create a Facebook Shop account which can be useful for businesses selling physical items. Instagram and Twitter would be the next most-obvious choices. As you join multiple social media platforms, keep your brand consistent by doing things like posting with a common color scheme and graphic style, promoting the same business values, and displaying a constant personality.

This idea of a business personality is crucial when posting online. One of the main mistakes businesses can make these days is to come across as a faceless corporation; people like seeing business make jokes and interact with other users like friends. Look at your customers and determine what your business’s buyer persona is, then use this information to strategize what kind of content you should share.

3. Be an Online Expert

In addition to social media platforms, businesses can also consider establishing themselves as online experts. Some ways of doing this include posting on your own blog or on forums like Reddit and Quora. Share helpful tips relevant to your industry or respond to people’s questions, and you’ll build your reputation as a credible source and draw positive attention to your business.

4. Be Active

After setting up a website and branching out to other platforms, make sure to keep active

on them! Reflect any business developments (like new hours of operation or product prices changes) on your website, and if you have a blog, post new articles regularly. Additionally, check through your site every now and then to make sure there aren’t any empty pages or dead links that no longer work. Simply creating a good website isn’t enough to make it successful; you have to maintain it. An abandoned site is never a good look, and it can make your business look unprofessional and outdated.

For social media, come up with a realistic posting schedule that your followers can keep track of, and always respond to users who reach out to you quickly. If you don’t get back to customer inquiries on social media, you’ll leave bad impressions. So only join as many social media platforms as you can effectively manage.

5. List Your Website and Pay Attention to Reviews

Another important aspect of a businesses online presence is its listings. Listing your

business on places like Google Businesses and Yelp is both free and helps your business reach a larger audience. As people search online, your listings may show up and lead them to you.

These listings also give people the opportunity to leave reviews. According to one survey, 36% of participants always read reviews of local businesses, 18% do so regularly, and 27% do so occasionally. This means well over half of the population places at least some weight on online reviews, so amassing positive reviews on listing sites can provide a boost for your business. Consider asking your customers to leave reviews to help start this process.

While you’ll strive for mostly good reviews, respond to even the negative ones. Replying to these shows that you listen to all your customers and care about their experiences.

6. Collaborate with Others

Another way to get your business’s name out there is to build relationships with others in your industry. Getting others to post about your business or your collaborations on their own websites, blogs, and social media will generate more mentions of your business online, growing your presence as well as your credibility.

For some businesses, providing influencers with samples of your product or service in exchange for them promoting it can also help you build a larger audience.

7. Modify and Adjust

As you work on developing your online presence, looking at analytics can help you see what is working best and what you need to change. If you’ve been trying to improve your SEO, you can track your search engine results, and if you’ve been attempting to grow an email list, you can track your number of subscribers as well as open and click-through rates. Tools like Google Analytics can prove to be very useful. Simply observe how your stats change as you make adjustments, and continue to modify until you reach your goals



如何建立一個好的網上品牌

網上品牌對小型企業尤其重要,因為大部分人開始用網站/社交媒體來判斷品牌形象。 一起來看看你可以如何把它做得更好吧!

** 1。建立網站

首先,請確保你擁有自己的網站。它將成為您建立互聯網的基礎,如果您想給潛在客戶留下好印象,您的網站應該給他們留下深刻的印象。擁有整潔,直觀的佈局,吸引人的圖像和快速加載時間。此外,您的網站應同時在移動裝置上加載。

奠定基礎後,下一步就是確保它含有價值息。盡可能列出您的位置,營業時間,產品/服務,新聞或公告等。除了提供有關您的業務的詳細信息之外,還可以考慮發佈人們也希望分享的教育性或娛樂性內容(例如,寫博客)。這樣做會傳播您的品牌名稱。

** 2。社交媒體

創建自己的網站僅僅是開始!隨著社交媒體的廣泛使用,許多企業已開始加入某些平台來接觸新的受眾,與客戶互動並推廣商品和服務。通常,企業應優先考慮存在活躍客戶的平台開始。如果您不確定從哪裡開始,Facebook通常是一個不錯的選擇。 Facebook擁有26億活躍用戶,是最大的社交媒體平台,它還有Facebook Shop,對銷售實物商品的企業非常有用。 Instagram和Twitter將是下一個最熱門的選擇。當您加入多個社交媒體平台時,可以通過通用配色方案和圖形樣式進行發布,促進相同的業務價值以及展現出恆常風格來保持品牌一致性。

** 3。成為在線專家

除了社交媒體平台,企業還可以考慮將自己品牌建立為在線專家,包括在自己的博客或Reddit和Quora等論壇上發布內容。分享與您的行業相關的有用貼士或回答人們的問題,您將樹立可靠信譽,並可以令人關注您的業務。

** 4。積極點!

建立網站並擴展到其他平台後,請保持活躍!

您可以在您的網站上公佈最新發展(例如新的營業時間或產品價格變化),如果您有博客可以定期發布新文章。此外,可以不時檢查您的網站,確保沒有任何空白頁或無效鏈接。

** 5。注意大家的評論

企業在線形象的另一個重要方面是評論和意見。Google Businesses和Yelp等平台都是免費的,可幫助您吸引更多的受眾,並在搜尋器上出現。

這些平台還使人們可以發表評論。根據一項調查,36%的參與者經常閱讀本地企業的評論,18%的人定期閱讀,27%的人偶爾閱讀。這意味著大部分人至少會對在線評論給予一定的關注,因此在列表網站上積累積極的評論可以為您的業務帶來增長。考慮讓您的客戶留下評論吧!

雖然您會爭取獲得好評,但也要回應負面的評論,傾聽所有客戶的反饙。

** 6。與人合作

另一種方法是與所在行業的其他人建立關係。讓其他人在自己的網站,博客和社交媒體上發布有關您的業務或與您的合作的信息,從而增加您的影響力和信譽。

** 7。讓數據說話

在建立網上形象時,查看網頁分析可以幫助您了解最有效的方法以及需要更改的內容。如果您一直在嘗試做SEO,可以跟踪搜索引擎結果,如果您一直在嘗試增加電子郵件列表,則可以跟踪訂閱者的數量以及電郵打開率和點擊率。Google Analytics(分析)之類的工具可能非常有用。只需觀察您的統計數字在進行調整時如何變化,然後繼續進行修改直到達到目標即可。

Some Interesting Facts about Coca-Cola

#1 There are only two countries in this world where Coca-Cola is not sold- Cuba and North Korea

15 Bans and Restrictions You Can Only Find in North Korea

#2 Coca-Cola is the second most understood word in this world after “OK”

#3 In 1985, Coca-Cola became the first soft drink to go to space.

Coke was the 1st soft drink consumed in space

#4 The Coca-Cola brand is worth an estimated $83.8 billion. That is more than Budweiser, Subway, Pepsi and KFC combined.

#5 Coke makes so many different beverages that if you drank one per day, it would take you more than 9 years to try them all.

Portfolio overview | Coca-Cola HBC Russia

#1 這個世界上只有兩個國家沒有出售可口可樂: 古巴和北韓

#2 可口可樂是僅次於“ OK”的最被理解的單詞

#3 可口可樂在1985年成為第一款進入太空的汽水。

#4可口可樂品牌價值估計為838億美元。(遠遠超過了Budweiser,Subway,百事可樂和肯德基的總和!)

#5可樂生產非常多種不同的飲料。如果您每天喝一杯,那麼要花9年以上的時間才能嘗試全部。

Reference:

https://www.businessinsider.com/facts-about-coca-cola-2015-9#coke-makes-so-many-different-beverages-that-if-you-drank-one-per-day-it-would-take-you-more-than-nine-years-to-try-them-all-coca-cola-has-a-product-portfolio-of-more-than-3500-beverages-and-500-brands-including-sodas-energy-drinks-and-soy-based-drinks-6

3 Ways Businesses Can Be More Sustainable

Corporate Social Responsibility is becoming an increasingly important aspect within all businesses. Choosing to “go green” and holding campaigns to spread awareness about sustainability is what grants businesses bonus points amongst the consumers. Not only does it help the environment- it establishes you as a brand that cares about the environment and community, thereby refining your brand image. And, lets be real- brand image is super important. It is pretty much what distinguishes you from your competitor.

#1 Going Paperless

Imagine how many trees don’t have to be cut if businesses can forego using paper and adopt a cloud-based filing approach to save all their information and data. Up to 50% of business waste is paper waste; hence, businesses will be able to lower their impact on local landfills by converting to a paperless office. Since we are talking about it in business terms- it reduces costs! An average worker uses 10,000 sheets of paper annually- going paperless would help reduce the cost of buying tons of paper for office work.

#2 Letting Employees Work from Home

Another way a business could lower its carbon footprint is by encouraging remote working. A reduction in the usage of electricity, reduction in pollution (no commute) and fewer office supplies used leading to a reduction in office waste.

#3 Recycle, Recycle, Recycle

It’s inevitable for companies to produce tons of waste and to continue doing so. However, it is possible for companies to reduce the amount of waste they produce by recycling most of it. Not all of it has to go to landfills, right? As much as 60% of the rubbish that businesses send to landfills can be recycled; and it does cost a lot of money. Most businesses just keep a little rubbish bin on their floor but it is wise to adopt a waste bin of categories “Plastic, Paper, Glass” for recycling.

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Adapting to Online Business during the Pandemic

More likely than not, if you have a business, it has been dramatically affected by the recent Coronavirus pandemic. In order to prevent further spreading of the disease, social distancing and quarantine has become the new norm. This, however, has not been beneficial for many businesses. Without customers walking into their stores, many offlines businesses have seen their revenues drop, and some have even had to close.

Adapt to online marketplace

One way that businesses have learned to cope with such circumstances is through adapting to and embracing a new online marketplace. While in-person shopping and services may be suffering blows right now, online shopping and services are booming like never before. And learning to tap into this market could mean a world of difference for businesses going through troubles. If there has ever been a time for entrepreneurs thinking about growing their online businesses to make it happen, it’s now.

Grow your online sales

First of all, many businesses have begun to use incentives to grow their online sales. Whether it’s through coupons, deals, or free shipping, these incentives can draw a lot of attention to businesses. In fact, one survey found that 56% of customers are interested in the initiatives that brands have put in place during the outbreak. Other businesses have taken the approach of creating offers for free or heavily-discounted services that ease the current situation (like free meditation apps or online yoga instruction) in hopes of increasing brand awareness and of retaining customers after the pandemic and the deal end. However, businesses should always consider the costs of any customer incentives to ensure they don’t outweigh the benefits.

Online meet ups could be helpful

While selling online, businesses can also think about new products or services they can provide their customers. Although the avoidance of close contact might mean fitness classes, restaurant meals, and other in-person activities are no longer possible, these industries have done their best to meet old customer needs through the internet. Exercise classes are being hosted on zoom and restaurants are cooking meals to-go. In this same manner, other businesses that were similarly previously reliant on human interaction should consider what replacements they can offer instead, how they can solve the old customer needs with new methods.

Adapt to the changes by introducing new products!

Another idea to consider is producing something new that caters to new pandemics needs. For example, some businesses have also started selling product bundles that provide at-home entertainment like crafting or cooking kits. While it might mean shifting away from their pre-pandemic mode of operation, businesses should be open to expanding into open niches. And as always, they should feel free to do outreach and simply ask customers what they want.

Everyone is on social media now…

As businesses expand their online practices, social media is one of the top factors to keep in mind. While growing their online practice, businesses should use social media and virtual outreach to engage customers. During the pandemic, reflecting on the current citation (including any struggles) is a way to connect with them. With quality social media handling and interaction, businesses can significantly increase brand awareness, increase consumer trust, and draw in new sales. Some ways stores have taken advantage of social media stores include going live on different platforms to display their wares in lieu of in-person browsing or to show off behind-the-scenes activities and to post on their Instagrams stories with polls and questions. A blog is another means of sharing valuable content with readers, and it can become a reliable, authoritative source of information. Moreover, social media and email are also both very effective ways of marketing.

Optimise your website!

Of course, if their aim is to expand online business, businesses must ensure their website is functional. First, check that the website loads and displays well on both desktop and mobile. Next, make sure it is up-to-date and answers the following questions: Is the business open? If so, at what locations, on what days, and during what hours? Have there been any other changes in pace due to the pandemic? It may even be useful for some businesses to create a Corona FAQ page if the pandemic has created enough uncertainty around their operation. Businesses should also keep their Google Business listing updated with the same important information.

Stay healthy, stay happy

Lastly, aside from concrete changes, business owners should also try to keep within a positive and constructive state of mind to aid themselves, their business, and their community. Although the switch to online business may be abrupt and stressful, taking advantage of new internet shoppers and maximising online sales can result in an expanded market that will last long beyond the pandemic. Additionally, seeing this pandemic as a time to learn a new skill, whether it be related to online business or not, can prove to be useful in both the short and long run. Taking this time as an opportunity to work together with and lean on other businesses within the same industry can provide needed assistance and forge new connections for the future. If a business has the means, a local community or charity focus can also improve brand name, especially as the coronavirus outbreak has created a new sense of responsibility to the community for many people.

All in all, while the shift to online business may have been unexpected, there are still many things businesses can do to make the best out of it and even possibly grow in the proces. Just remember, even small changes matter, meet customer needs, and focus on maintaining building your brand. And, of course, make sure to keep on top of quarantine restrictions as they change and know what they mean for you!


在疫情下,中小企和創業家們是如何應對的呢?讓GoBuddy和你看看他們用了什麼方法吧!

✨適應網上市場

企業已學會擁抱新的網上市場。儘管面對面的購物和服務正遭受打擊,但在線購物和服務正以前所未有的速度蓬勃發展。學會打入這個市場可能對遇到瓶頸的企業帶來不同商機。如果你曾經考慮發展自己的在線業務,那就是現在!

✨增加您的在線銷售

許多企業已開始使用激勵措施來增加在線銷售量。無論是通過優惠券,交易還是免費送貨,這些激勵措施都可以引起廣泛關注。實際上,一項調查發現,有56%的客戶對品牌在爆發期間採取的措施感興趣。其他企業則採取了創建免費或打折優惠服務的提議的方式,以緩解當前的狀況(例如免費的冥想應用程序或在線瑜伽指導),以提高品牌知名度並在交易結束後留住客戶。但是,你還應考慮措施的成本,確保它們不會超過收益。

✨在線聚會?

在網上銷售時,企業還可以考慮他們可以為客戶提供的新產品或服務。儘管避免親密接觸可能讓大家不再上健身課,外出用膳等,但這些行業已盡力通過互聯網滿足老客戶的需求(網上健身課程正在流行中!)同樣,以前依賴人機交流的其他行業也可考慮提供哪些替代產品,以及他們如何使用新方法解決老客戶的需求。

✨通過引入新產品來適應變化!

要考慮的另一個想法是生產滿足新需求的新產品。例如,一些企業還已經開始銷售新產品,這些產品可提供家庭娛樂,例如手工製作或烹飪套件。雖然這代表要改變經營方式,但企業應該願意向開放的市場擴張。

✨現在每個人都在上社交媒體!

隨著企業擴大在線業務,社交媒體是首要因素之一。在發展在線業務的同時,企業應使用社交媒體和虛擬外展吸引客戶。在疫症期間,反思當前策略是與建立聯繫的一種方式。通過高質量的社交媒體內容和互動,企業可以大大提高品牌知名度,增強消費者信任度並吸引新的銷售。例如在不同平台上直播來展示商品或展示幕後活動,並在Instagram故事中進行互動。寫blog也是與讀者共享內客的另一種方法,它可以成為可靠,權威的信息來源。此外,電子郵件也是非常有效的營銷方式喔!

✨優化您的網站!

如果目標是擴大在線業務,企業必須確保網站正常運行。首先,檢查網站是否可以在所有裝置上正常顯示,確保它是最新的版本。此外,創建一個FAQ頁面會很有用!企業還可使用重要信息來更新其Google Business列表。

✨保持正向!

最後,記得保持積極的心態!:) 幫助自己,企業和社區,將現在視為學習新技能的時機,無論是否與業務相關,增值自己在短期和長期都是有用的!以此為契機,與其他企業合作還可為將來建立新的商機!來為你身邊的人帶來正面影響吧!