GoBuddy Blog

• Produce valuable content: Cannot stress how important this is. People will only bother to scroll through your Instagram/Facebook/LinkedIn feed if you post something that catches their eye. Social media is one the most vital forms of marketing right now. Use your social media platforms wisely by making the best use of it- post about your products and services. Use your platform to talk about how you can cater to your customer’s needs. Nobody looks for a product or a service. They look for a solution to their problem. Emphasise how you can provide value to them because customers need to know what’s in it for them.
  

• Post Consistently: Wouldn’t it upset you if you went into one of your favourite pages or blogs and they haven’t posted anything new yet? That is how some customers may feel about you. Posting consistently helps loyal customers continue to stay loyal and share your content on their own social media platforms.

• Drive traffic: Use social media to drive traffic to your website. You can make use of Facebook advertising to drive more traffic to your store. Now, let’s be real. Just because you have 500 followers or likes does not guarantee that those customers will buy something from you. Hence, the key is to market yourselves in a way that makes them want to buy and that can be done by targeting the right group of people.

#1 Ernõ Rubik, a professor from Budapest In Hungary, wanted to help his students understand three-dimensional problems.His solution? The Rubik’s Cube! Ernõ creates the first working prototype of the cube in 1974.

來自匈牙利布達佩斯的教授 ErnõRubik 希望幫助他的學生理解三維問題。於是他於1974年創建了第一個立方體原型。

#2 The “Magic Cube” was demonstrated at a variety of international toy fairs, including London, Paris and New York. In September 1979, the puzzle was spotted in Nuremberg by toy specialist Tom Kremer, who could immediately see the power and potential of the Cube. Tom Kremer’s vision was to commercialize the Cube and sell it to the world; he negotiates and signs a worldwide distribution license.

“魔方”在倫敦，巴黎和紐約的各種國際玩具展上進行了展示。 1979年9月，玩具專家Tom Kremer在紐倫堡發現了這個難題，他立即就能看到魔方的潛力。Tom Kremer的願景是將魔方商業化並將其出售給全世界。他談判並簽署了全球發行許可證。

#3 Sales of the Rubik’s Cubes in 1980 initially started off as modest, but started to grow once the Ideal Toy Company launched a television advertising campaign.

最初，Rubik’s Cubes的銷量在1980年開始得很慢，但Ideal Toy Company發起了電視廣告活動後，其銷量便開始增長。

#4 1982年Rubik’s holds the first World Championship in 1982 in Budapest, Hungary on 5th June. Minh Thai (USA) was the inaugural winner with the result of 22.95 seconds.

6月5日，魯比克於在匈牙利布達佩斯舉行了第一屆世界錦標賽。 Minh Thai（美國）以22.95秒的成績獲得了首屆冠軍。

#5 2017
Rubik’s Brand enjoys a record year with retail sales reaching $250 million.
魯比克的品牌銷售創新紀錄，零售額達到2.5億美元。

In conclusion… the Rubik’s cube achieved success through invention —> effective marketing —> community building (annual competitions and club events) —> sales and brand recognition

總而言之… 魔方通過發明->有效的營銷->社群建設（年度競賽和俱樂部活動）->銷售和品牌認可 取得了成功

We all know that the responsibilities of an entrepreneur are quite demanding. Due to the never-ending competition in today’s day and age, it is crucial for them to be able to think on their feet, deal with unforeseen circumstances with confidence and take up challenges even if they are not up for it. So, let us explore what qualities make up a successful entrepreneur.

#1 Not afraid of failure: This is the first and foremost trait of a successful entrepreneur. As an entrepreneur, you will NEED to take risks. Higher risks reap higher rewards. Sure, you can decide not to take any risks and stay in your comfort zone; but you will need to prepare yourself when you see your business is stagnant and your current customers and running to your competitors.

不怕失敗：這是成功企業家的首要特徵。作為企業家，您將需要冒險。更高的風險獲得更高的回報。當然，您可以決定不承擔任何風險並停留在舒適的區域內；但是當您發現自己的業務停滯不前，當前的客戶流向競爭對手時，就需要做好準備。

#2 Consistency: Working on making your company better every single day- not only on those days you “feel” like. Consistency yields results. Example: When people start their own company, they seek recognition and awareness from the public and for that- they market their products/services. Just when they start getting a bit of attention, they seem to stop advertising themselves. This is definitely the wrong approach. The key is so continue working until the point you don’t have to anymore.

一致性：努力使您的公司每天都進步一點點。例如當人們創辦自己的公司時，他們尋求公眾的認識而為此推銷自己的產品/服務。推銷關鍵是要繼續工作，適時轉換策略。

#3 Being able to prioritize: Knowing what to do and when to do it in the midst of an overload of work is key to being a good entrepreneur. Like mentioned above, being the owner of a business is no small thing- it comes with a large package of duties and responsibilities and it is inevitable that at some point, you may feel overwhelmed. Knowing how to prioritise your tasks will help you so much in the long run.

能夠排定優先順序：在工作量過多的情況下，知道做什麼和何時做是成為優秀企業家的關鍵。就像上面提到的，成為一家企業的主人不是一件容易的事-它伴隨著一大堆的職責和責任。無可避免在某個時候，您可能會感到不知所措。從長遠來看，知道如何確定任務的優先級將對您有很大幫助。

#4 Honesty & Integrity: The most underrated trait. It is so vital for new entrepreneurs to not compromise their integrity. Being honest in whatever you do or say is something appreciated by all.

誠實與正直：最被低估的特質。對於新企業家來說，不損害自己的正直至關重要。無論您做什麼或說什麼，都要誠實，這是所有人都欣賞的事情。

#5 Persistence: Nothing says more about you than when you’re able to pick yourself up after a mishap. Being able to do that is a skill not many have mastered.

堅持不懈：沒有什麼比在失敗之後能夠振作的經歷更能說明一個人了。

#1 Pursuing a Passion
“Turn your hobby into a job” – Haven’t we all heard that before? Making a living out of something which excites us, something we look forward to everyday and something we have fun doing. Starting your own business is one way to pursue a passion. You like writing? Write novels and sell it on your own online platform. You like dancing? Open a Dance Academy. You like volunteering? Start your own NGO. There is nothing stopping you! The world is in your hands!

將您的愛好變成一份​​工作

“將您的愛好變成一份​​工作”大家應該不陌生吧？追求我們樂在其中的事物，開創自己的事業雖然艱辛，但成就感會隨戈。你喜歡寫作嗎？寫小說並在自己的在線平台上出售。你喜歡跳舞嗎？開設舞蹈學院。你喜歡志願服務嗎？建立自己的非政府組織。沒有什麼可以阻止你！世界在您手中！

#2 Achieve Financial Independence
Let’s be honest- one of the driving factors to entrepreneurship is gaining financial independence. Working for someone else limits our income to a monthly salary and that isn’t very encouraging. Starting your own company means there is potential for growth. The successful your company gets, the fatter your wallet gets.

實現財務獨立

老實說-創業精神的驅動因素之一是獲得財務獨立性。為別人工作將我們的收入限制為月薪，這並不令人鼓舞。建立自己的公司意味著有增長的潛力。公司取得成功，錢包就越發胖。

#3 Receive Tax Benefits!!!
“The only two certainties in life are death and taxes”- Start-ups and small businesses have a special relationship with the government. The reason why the government is so fond of small businesses is because these businesses help stimulate the economy by employing the people. This saves the extra cost the government has to spend on them. In return, the government helps small businesses by offering them tax benefits.

享受稅收優惠！！！

“生命中只有兩個確定因素是死亡和稅收”-初創企業和小型企業與政府有著特殊的關係。政府之所以如此喜歡小企業，是因為這些企業通過僱用員工來幫助刺激經濟。這節省了政府必須花在他們身上的額外費用。作為回報，政府通過向小企業提供稅收優惠來幫助他們。

#1 24/7 Shopping!!!
Who doesn’t love shopping? Is there anything more convenient for customers than being able to shop at 3am while they are scrolling through Instagram and see those beautiful pairs of heels and 2 minutes later, it ends up in their shopping cart? I don’t think so. Having an online store will give businesses a competitive advantage. Their customers can shop at any time of the day.

24小時營業
誰不喜歡購物？我們能夠在凌晨3點上Instagram，2分鐘內下單購物，還有什麼比這更方便的呢？
擁有在線商店將為你帶來競爭優勢，讓你的品牌在24小時都擁有曝光度。

#2 Purchase Funnel Clarity
An online store gives businesses the ability to track how often a particular customer visits their store and what products/services they view. This helps businesses with great insight about someone’s shopping behaviour and can aid them with their marketing strategies. This is something that offline stores do not have access to- and even if they did; it would be quite difficult and time consuming.

認識你的顧客
在線商店使你能夠追踪特定客戶訪問商店的頻率以及他們查看的產品/服務。這有助於你深入了解他們的購物行為，從而制定營銷策略。這是離線商店較難做到的，因為成本會大大提高。

#3 Low Overheads (extra costs)  and High Margins
Having an online store eliminates numerous high costs associated with having an offline store- a pricey office and lots of heavy office equipment. The money that would have been spent on this can now be invested further on developing their websites, into market research and various other things

降低成本，提高效益
擁有在線商店可消除離線商店相關高成本-昂貴的辦公室和辦公設備。本來可以花在這上面的錢現在可以進一步投資於開發你的網站，進行市場研究和其他各種事情。

• #1 According to a survey conducted by HK LegCo in 2019, the total number of start ups operating in 244 surveyed organisations is 3184.
  根據二零一九年的統計調查結果，在 上述場所經營的初創企 業共有 3 184 家，較二零一七年上升 42.8%(即增加了 955 家初創企 業 )。
  

• #2 Number of HK Startups have grown by almost 42.8% from 2017-2019.
  香港的初創企業數目增長驕人，較二○一七年增加42.8%至3 184間。 而當中金融行業，佔14%，其次是電子商貿／供應鏈管理／物流科技佔11%。
  
  

• #3 Number of employees in these start up companies are 12,478
  這些初創企業共僱用12 478人，比2018年增加了2930人。
  
  

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